12/04/2022
The more I learn about chocolate, the more I am coming to this conclusion: a lot of what we think is nature-driven is actually HUMAN-driven 🖐🏼🍫
When we taste chocolate, we instinctively associate what we experience to the cacao origin. We read “Arauca, Colombia” or “Bali, Indonesia”, and we believe that we are tasting the natural aromas of that cacao. But we fail to remember that cacao must pass through hundreds of hands before it is turned into chocolate.
From farm to factory and from bean to bar, each actor of the supply chain performs tiny little actions that can enhance or compromise the quality of the chocolate at any given time: pruning, harvesting, fermenting, drying, storing, shipping, roasting and tempering just to name a few!
Along its journey, cacao is manipulated countless times and has many chances to take up unwanted flavors or to see its natural aromas altered. For example, when we taste off-flavors in the chocolate, these can be the result of:
- an expert cacao farmer having all the care in the world, but an inexperienced chocolate maker ruining it all 😭
- a chocolate maker unexpectedly receiving a disappointing batch of cacao and what you taste is the best that she/he could make out of it 🤷🏽♂️
- the most expert cacao farmer and the most skillful chocolate maker getting screwed up by an incompetent transportation company 🚛
- a cacao importer doing his/her best job, but the cacao beans were defective since departure from origin 👎🏼
A human chose the fermentation and the drying methods based on the tools available. A human chose the brands and the kinds of chocolate machines based on preference and budget. A human chose times and temperatures. A human was either an amateur at the beginning of the journey or a navigated cacao expert.
Chocolate is the summary of it all, not only a direct expression of how cacao was in nature.
Next time you bite into a piece of chocolate, don’t think only about the cacao origin/variety/terroir, but take into consideration all the human manipulation that the cacao was subjected to before getting into your mouth 😋🍫
Appreciate the efforts, and forgive the mistakes. We are only humans after all.