KOBU Agency

16/12/2025

Back in 2023, for , we developed a modular campaign built around micro-moments, designed to live across social and digital.

Alongside these short-form videos, the campaign was extended into still photography, creating a cohesive suite of assets to support the brand across channels.

The full project is now live on our Behance.

11/12/2025

11/12/2025

In the end, it was all worth it. The scouting, the script, the sketches, the storyboards and all the words you’ll eventually have to learn to manage if you want to save the film!

Mónica had some really interesting thoughts on all this, so we let her lead the way.

Don’t forget to watch the full campaign and visit our website to explore the complete case study.

10/12/2025

And just like that…. the Christmas spirit found its way to KOBU!

Wishing you a season filled with good moments, good company and a celebration done in your own style, alongside the colleagues, friends and family who make it all worthwhile ✨

03/12/2025

“Ofelia began with a memory: my grandmother’s elegance, curiosity, and way of seeing the world.”

This second film takes that spark and carries it further: humour, striking landscapes, and a new character, our dearest Ofelier. At its core, it’s a story about community and a tribute to the people who stay with us, even as life shifts.

Watch the full campaign and visit our website to explore the full case study.

24/11/2025

Think you need a quick refresh?

Hold on, has something we think you’ll want to hear! And if you’re curious for more, dive into our article on when it’s time to rebrand.

17/11/2025

MTV wasn’t the first variable logo, but it was the first true mutant. A chaotic, shape-shifting symbol that perfectly captured a generation raised on grunge, irony, DIY culture, and after-school TV.

In the ’90s, MTV became a creative laboratory, a place where designers, animators, and artists blew up every idea of what a brand could be. Its fragmented, gritty, unpredictable identity felt less like corporate design and more like underground art.

Check out Sandra Lopes's take on the wild logo that sparked a cultural revolution: https://kobu.agency/the-lab-report/mtv-the-daring-logo-that-unleashed-a-cultural-revolution/

14/11/2025

“I went to see Bugonia last weekend expecting Yorgos Lanthimos’s usual fever dream of myth and cinema: a gorgeous, unsettling film about conspiracy and ideology. I got all of that. What I didn’t expect was to walk out thinking about typography.”

In our latest piece, Marta Gouveia explores the hypnotic, brutalist typeface revived for Yorgos Lanthimos’s new film and how it shapes the movie’s haunting visual language. Read the article here: https://kobu.agency/the-lab-report/bugonias-weird-design-reviving-joseph-churchwards-forgotten-typeface/

10/11/2025

Everyone’s chasing trends. We’re after something timeless.
Can you guess what it is?

Coming soon.



Agency & Production: KOBU Agency
Co-Production: Probably Films
Director: Sandra Lopes
Main Writer: Isabel Evaristo
Producer (KOBU): Mónica Loureiro
Co-Producer and Editor (Probably): Ricardo Sobral
DOP and Colour Grade: César Augusto
1st Camera Assist: Pedro Campos
2nd Camera Assist: Ruben Martins
Gaffer: Pedro Pimentel
Ass. Gaffer: João Oliveira
Sound Director: João Bastos
Drone: Marcos Nunes
Campaign Photography: Helder Bento
Photography: Pedro Santos
Making-of: Guilherme Mesquita
VFX Supervisor: Nuno Coutinho
VFX: José Pinheiro
Wardrobe: Vera Deus
Wardrobe assistant: Francisco Félix
Wardrobe assistant: Natasha Grebencea
Set Designer: Joaquim Skutnik Rocha
Make-up: Tinoca
Assistant Makeup: Ricardo Pedro
Assistant Makeup: Daniela Reis
1st Hair Stylist Ofelia: Zé Carlos Taipa
1st Assistant Hair Stylist: Maria Cruz
2nd Assistant Hair Stylist: Monika Pereira-Mojsa
2nd Hair Stylist: Ricardo Pedro
Graphic Designer: Sónia Duarte

Everyone’s chasing trends. We’re after something timeless.Can you guess what it is? Coming soon. Agency & Production: KOBU AgencyCo-Production: ...

07/11/2025

Just like people, brands evolve. Their purpose shifts, their audience changes, and the world moves on. A rebrand isn’t just a new logo or colour palette. It’s about rediscovering who you are and where you’re headed. It’s ensuring your brand truly reflects your purpose, audience, and direction.

Read our latest article on when, and why it might be time to rebrand: https://kobu.agency/the-lab-report/how-to-know-when-its-time-to-rebrand/

05/11/2025

Oh no, not another newsletter!

At KOBU, we mix creativity, branding, and strategy into bite-sized ideas that actually taste good. No spam, no soggy thoughts, just the good stuff. We’ll only drop in sometimes (no spam, promise), and when we do, it’ll be the good stuff.

Subscribe and snack on something not quite normal, and definitely not just another newsletter: https://insights.kobu.agency/