Founded in September 2007, SurferToday.com targets an estimated audience of 40-80 million wave riding and board sports enthusiasts and athletes. It is frequently quoted and cited by AOL, BBC, Business Insider, CBS News, CNBC, CNET, CNN, Corriere della Sera, Daily Mail, Fox News, Harvard Business Review, HuffPost, Los Angeles Times, Le Parisien, Medium, MTV, National Geographic, NBC News, New York
Magazine, New York Post, New York Times, Outside, People, Popular Science, Slate, The Guardian, The Independent, The Orange County Register, The Sydney Morning Herald, The Wall Street Journal, The Washington Post, Time, UOL, USA Today, ZDNet, and hundreds of major international media outlets. Simultaneously, SurferToday.com is regularly referenced in dozens of Wikipedia entries, books, academic theses, scientific papers, and official documents released by some of the world's leading environmental organizations.