21/04/2026
LE BULL.
Or how Francis Wallis took the bull by its horns (and survived to tell the story).
Some campaigns need that extra bit of energy and kick to come alive.
That happens because their imagery, and imagination, needs to match their particular energy and drive.
Le Bull always provides us with a singular and dynamic angle, usually by bringing also someone iconic back to the centre stage, and by using clever humour as a tool.
Now, we tend to roll the eye to “the classics” because they are part of a certain period, and also because they relate to something and someone in the past.
Fat chance here.
We all knew Francis kicked ass.
Now we also know he can kick the ball too (and who knew, he got Cadete in front of the camera once more “
~
Client :
Agency : .publicidade
Creative director:
Director :
Producer:
Production Manager:
1st AD:
DOP:
Editor:
Post Production: .vfx
Grade:
Sound design: Miguel Guia
Movi OP:
1st Camera Assistant:
2nd Camera Assistant: .mento09
Video assist: Sara Sousa
DIT :
Sound : .santos
Gaffer : .nico.shoot
Spark :
Art director :
Props :
Art Assistant: David Leitao
Art Assistant: Tomas Schiappa
Stylist:
Hair & Make-up:
Location manager : Pedro Simoes