15/07/2025
🎥 And it’s a wrap on the State of European Film Volume 2!
What to take?
🎞️ Cinema listings, showtimes & loyalty schemes matter. Visibility leads to viewership.
💬 Audiences need more than hype. They need trusted info to feel confident choosing a domestic film.
🤝 Group watching is powerful, but only if the film feels “safe” and socially rewarding.
📱 Promotion must meet people where they already are, not in niche spaces.
🎓 Career pathways in film need support, especially in small nations: more training, less precarity, greater inclusion.
🤖 Tech like AI & blockchain has potential but needs regulation and accessibility to serve everyone.
🔮 Volume 3 will go global focusing on how audiences in the US, South Korea and large EU markets experience films from smaller European countries.
Stay tuned!