Alex Melen

SmartSites Co-Founder · Documenting my journey one flight at a time — flights, lounges & hotels. Come along for the ride! Passionate about all things Digital.

Award-Winning Serial Entrepreneur & Keynote Speaker. Helping your ideas & businesses succeed online since 1997!

02/06/2026

United Polaris Dreamliner seat guide — what the seat map doesn't tell you 🛫 Best seats, worst seats, and everything in between on the 787-10. Don't book without watching this.

29/05/2026

I ordered the Hindu meal on United Polaris… and got meat? 🤔 The Hindu Non-Vegetarian meal on the 787-10 Dreamliner is not what you'd expect — breaking down every course of the full meal service.

27/05/2026

This one is for everyone telling me AI will reach AGI this year 😅

26/05/2026

Most people think airport food is bad. The United Polaris Lounge at Newark has a full sit-down à la carte restaurant — order anything on the menu, no buffet, before your flight. Here's everything I ordered. 🍽️

26/05/2026

Without spending too long looking at this picture, pick which one costs $30,000 and which one costs $650,000 🤔

The lessons here are:

- Just because you hired experts in THEIR own field (Sir Jony Ive and Marc Newson), that doesn't make them experts in YOUR field.

- Most brands already learned that timing isn't right to chase high-priced EVs. I'm not sure how Ferrari missed the memo on this? Porsche is restructuring their entire model line up now after making that mistake in during the last few years.

Of course Ferrari is still going to sell these - especially if they require folks to buy one just to get their better models (the common Ferrari business model). Their stock is only down 5% on the news (I thought it would drop more).

What do you guys think?

22/05/2026

Is this the best airport lounge in the US? Full walk-through of the United Polaris Lounge at Newark — shower suites, sleep pods, full bar, and à la carte dining before my Polaris Business Class flight to Barcelona. Come along for the ride. ✈️

22/05/2026

Just wrapped up a great session at AutosBuzz 2026! 🚗

Had the pleasure of speaking on The Next Gear: Turning Next-Gen Ad Formats into Marketplace Advantage — breaking down how automotive marketplaces can stay ahead as AI reshapes search and consumer journeys shift into AI-powered results. From Google's Demand Gen + Product Feed integrations to VLA opportunities on Microsoft, to the first tests of ads inside AI-generated search, the conversation was packed.

Also had the chance to head up a roundtable on GEO (Generative Engine Optimization) in automotive — a topic that's clearly top of mind for a lot of people in the room.

Big thank you to Katja Riefler for putting together such a sharp agenda and for including me in it. The caliber of attendees and speakers was impressive — a lot of high-level decision makers having real conversations. Exactly the kind of event worth flying out for.

If you're in automotive and not thinking about how AI search is changing your paid strategy, now's the time. Happy to chat.

20/05/2026

Autosbuzz day 3, one more speaking session to go and time to head home. Can't get enough of these Sitges morning views though!

20/05/2026

Looks about right 🤔

19/05/2026

Sitges, Spain at sunrise 🌞

Endereço

Lisbon
1700

Telefone

2018706000

Website

https://www.alexmelen.com/

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