01/08/2025
This year, the Metropolitan Choir/Body returned to Porto’s iconic Coliseu for a powerful performance rooted in memory, participation, and collective identity.
Formed by voices from the 17 municipalities of the Porto Metropolitan Area, the choir is a living symbol of cultural collaboration and shared heritage. A true collective body of song and belonging.
We joined this journey with a clear mission: to connect the project with its people, strengthen its voice across platforms, and grow MATER 17’s digital community.
With a strategy focused on territorial connection and platform-native content, our work generated:
📈1.5M content views, reaching over 560,000 unique users
🧭 That’s more than 50% of the entire population of the Porto Metropolitan Area
🌐 Over 6,000 users accessing MATER 17’s online platforms during the event
🚀 53% year-over-year growth across digital channels
A cultural project that lives in the streets and thrives in digital.
🎥Vasco Monteiro
