Nasser Bin Ali Athani Advertising

The purpose of advertisement is to inform the consumers regarding the introduction of a particular commodity and its availability in the market. One of the main aims of advertisement is to create demand for new commodities by attracting the attention of people towards it. To maintain the created demand of a particular commodity with the help of constant propaganda is also an object of advertisemen

t. Advertisement is not only undertaker to inform people about a particular commodity or service but also to instruct them regarding new uses of the old commodities. Advertisement is such a medium by which messages can be reached to very distant places. Besides this, by advertisement information can be spread in a wide area. By advertisement price competition can be successfully removes, with its help the qualities of a particular commodity, in comparison to its competitive commodities can be made known to the public. In order to maintain the popularity of a commodity, it is necessary that the doubt regarding that commodity should be immediately removed. Advertisement also increases the present customer to make use of a particular commodity in larger quantities and repeatedly. It is also inspires the customers and brings them closer to the advertiser. Thus, it makes the sales efforts of salesman easy and simple. One of the purposes of advertisement is also to make the public and the businessman cautious about false goods and substitutes. The purpose of advertisement is also to increase the goodwill of the advertiser.