Superbrands Romania

Superbrands Romania The benchmark for branding & brand reputation in Romania. A worldwide program for exceptional brands. powered by BDR Associates

For Valer Hancas, communication has never been limited to visibility alone. It has consistently meant understanding the ...
29/05/2026

For Valer Hancas, communication has never been limited to visibility alone. It has consistently meant understanding the broader impact brands can have within communities, industries, and society as a whole.

With more than 22 years of experience in international retail and his current role coordinating communications, CSR, sustainability, and public affairs at Kaufland Romania, Valer brings a well-rounded understanding of how relevance and responsibility increasingly shape brand reputation today.

Valer joins the Honorary Council for the Superbrands Romania 2026–2027 edition, bringing extensive expertise in communication, sustainability, and corporate reputation.

Welcome on board! 👏

BDR Associates

Mihaela Draghici has spent nearly three decades working with brands that have become deeply rooted in everyday choices...
27/05/2026

Mihaela Draghici has spent nearly three decades working with brands that have become deeply rooted in everyday choices and long-term market .

As PR Director of Romaqua Group since 2006, she has been closely involved in the communication and development of some of Romania’s best-known brands, balancing heritage, consistency, and market relevance in an increasingly competitive landscape.

Her understanding of how strong brands are built and maintained over time continues to bring valuable insight to the 12th edition of Superbrands Romania.

Glad to have you with us again, Mihaela! 👏

BDR Associates


Technology moves fast, but trust moves slower. And somewhere between the two, brands are forced to make decisions that i...
25/05/2026

Technology moves fast, but trust moves slower. And somewhere between the two, brands are forced to make decisions that increasingly shape how people understand credibility.

For more than two decades, Alin Popescu has worked at the intersection of technology, regulation, and communication, translating complex systems into practical insight for business leaders and wider audiences alike.
From founding Avocatnet.ro to contributing to conversations around , data protection, and digital markets, his work has consistently focused on making information more accessible and more measurable.

Within the Superbrands Romania 2026–2027 Honorary Council, Alin brings a valuable understanding of credibility, communication, and trust in the digital economy. 👏

We’re glad to have you, Alin, with us once again!

BDR Associates

Iulia Gabriela Nartea has spent more than two decades working in industries where operational precision, adaptability, a...
22/05/2026

Iulia Gabriela Nartea has spent more than two decades working in industries where operational precision, adaptability, and strategic decisions directly shape business performance.

From leading UPS operations across multiple European markets to advising entrepreneurial companies, her experience brings together international leadership, complex operational environments, and a strong understanding of business transformation.

Her contribution to the Honorary Council of the Superbrands Romania 2026-2027 edition brings valuable insight into leadership, adaptability, and long-term business growth.
Welcome to the Council, Iulia. 👏

BDR Associates


Few communication professionals have experienced the evolution of Romania’s financial and public communication landscape...
20/05/2026

Few communication professionals have experienced the evolution of Romania’s financial and public communication landscape as closely as Corneliu Cojocaru.

With almost 30 years of experience spanning economic journalism, banking communication, and institutional public relations, from BCR to the National Bank of Romania, he brings a perspective shaped by credibility, clarity, and consistency in moments that matter most for public trust.

A long-standing presence within the Superbrands Romania Honorary Council, Corneliu continues to contribute with a valuable understanding of reputation and strategic communication.

We are glad to have him with us once again for the 12th edition of Superbrands Romania. 👏

What makes a brand stay relevant today? For Raluca Simu, the answer sits between clarity, adaptability, and understandin...
18/05/2026

What makes a brand stay relevant today? For Raluca Simu, the answer sits between clarity, adaptability, and understanding people beyond consumer behaviour alone.

Her experience across marketing, communication, luxury retail, and financial services brings a nuanced understanding of how brands evolve, stay credible, and build long-term value in constantly changing environments.

Raluca joins the Honorary Council of the Superbrands Romania 2026-2027 edition, contributing with a strong understanding of strategic communication and brand development.

Welcome on board, Raluca!👏

BDR Associates

Bogdan George Carpov has built his career around one essential area of modern business: communication that connects stra...
15/05/2026

Bogdan George Carpov has built his career around one essential area of modern business: communication that connects strategy, people, and brand reputation.

With extensive experience leading corporate marketing and internal communication for multinational companies across industries, he has coordinated high-impact campaigns and initiatives shaped around long-term business objectives, from product launches and customer activation to employer branding and organizational culture.

That perspective continues to bring valuable insight to the Honorary Council of the 12th edition of Superbrands Romania. For that, we are glad to have George with us once again. 👏

BDR Associates


Financial leadership is rarely just about numbers. In Virginia Otel’s case, it has also meant building communities, supp...
13/05/2026

Financial leadership is rarely just about numbers. In Virginia Otel’s case, it has also meant building communities, supporting education, and contributing to long-term change.

With 30 years of experience across banking, investment, leasing, business development, and corporate communication, combined with active involvement in organizations supporting education, sustainability, and women in leadership, she brings a broad and balanced perspective to brand excellence.

That perspective is once again part of the Honorary Council of the 12th edition of Superbrands Romania. 👏



Managing a global hotel brand and building one from scratch are two completely different challenges. After 25 years acro...
11/05/2026

Managing a global hotel brand and building one from scratch are two completely different challenges. After 25 years across Intercontinental, Hilton, Radisson, and Marriott, Marius Adrian Adam took on a different kind of project, turning Singureni Manor, Equestrian Retreat into one of Romania's most recognised luxury destinations, Resort of the Year, and among the first hotels in Romania to receive a Michelin Key.

The combination of international hospitality standards and entrepreneurial vision is what Adrian brings to the Honorary Council of the 12th edition of Superbrands Romania.

We’re glad to have him once again on board. 👏


Today, we celebrate the values that connect us beyond borders: trust, collaboration, and the drive to build together.Hap...
09/05/2026

Today, we celebrate the values that connect us beyond borders: trust, collaboration, and the drive to build together.

Happy Europe Day! 🇪🇺

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