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The benchmark for branding & brand reputation in Romania. A worldwide program for exceptional brands. powered by BDR Associates

08/10/2026

Some questions are worth asking for thirty-one years.

Some brands last a season. Others stay for generations, in our homes, our habits and our memories. For three decades, 𝐒𝐮𝐩𝐞𝐫𝐛𝐫𝐚𝐧𝐝𝐬 has paid tribute to the second kind.
It began in Great Britain in 1995.

Today it is "the world's largest independent branding and reputation program": more than 90 countries, more than 45,500 brands and more than 650 national editions.

In Romania, the story began in 2005.
Eleven editions since, more than 280 specialists have served on the 𝐒𝐮𝐩𝐞𝐫𝐛𝐫𝐚𝐧𝐝𝐬 𝐇𝐨𝐧𝐨𝐫𝐚𝐫𝐲 𝐂𝐨𝐮𝐧𝐜𝐢𝐥, and more than 410 brand stories have been documented, each one an account of how a brand icon is built and kept alive.

💡 Edition after edition, the core question remains: What gives a brand staying power?

The answer is revealed through Superbrands Status: an honour granted only to brands that are highly rated by the Honorary Council and confirmed through research.

💬 The full story unfolds in our posts marked in gold, every Thursday.

Next week: The Stamp.

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07/10/2026

A Superbrand is defined in six words.
Opening 𝐓𝐡𝐞 𝐒𝐮𝐩𝐞𝐫𝐛𝐫𝐚𝐧𝐝𝐬 𝐂𝐨𝐝𝐞 with the question behind every evaluation:
𝑾𝒉𝒂𝒕 𝒆𝒙𝒂𝒄𝒕𝒍𝒚 𝒊𝒔 𝒎𝒆𝒂𝒔𝒖𝒓𝒆𝒅?

Six attributes, weighed from two sides: the expert's and the consumer's.

Quality, Reliability and Distinction are judged by the 𝐒𝐮𝐩𝐞𝐫𝐛𝐫𝐚𝐧𝐝𝐬 𝐇𝐨𝐧𝐨𝐫𝐚𝐫𝐲 𝐂𝐨𝐮𝐧𝐜𝐢𝐥.
Leadership, Trust and Dynamism are measured by consumers, in the research conducted by Ipsos Romania in Romania.

For business brands, the Council judges four criteria: Quality, Reliability and Distinction and the fourth, Innovation, joining the code during this edition.

All six answers lead to a single definition:
A Superbrand enjoys an excellent reputation in its field of activity.
A Superbrand offers its customers emotional and significant tangible benefits, in comparison to its competitors, which consumers recognize and prefer.

Living up to this standard is demanding, and these six attributes are where the rubber meets the road for every brand.

Which of the six is the hardest to earn in your category?
We would value your view.

💬 The full code unfolds, one attribute at a time, in our posts marked in blue, every Wednesday.

Next week: Distinction.

06/10/2026

𝐒𝐚𝐦𝐬𝐮𝐧𝐠 joins Superbrands Romania, Edition XII, in the Consumer brands category. 🏆

Samsung's story begins in 1969, with a brand "born with the ambition to help people achieve the impossible." Since then, by its own account, it has been a pioneer that sees obstacles as opportunities, imagining and creating technology that blazes a new trail, empowering people to do what they can't.

This is legacy at work.
Welcome to 𝐓𝐡𝐞 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐋𝐞𝐠𝐚𝐜𝐲 edition, Romania! 👏

Every brand in the programme is first selected through an independent evaluation: a professional review by the 𝐒𝐮𝐩𝐞𝐫𝐛𝐫𝐚𝐧𝐝𝐬 𝐇𝐨𝐧𝐨𝐫𝐚𝐫𝐲 𝐂𝐨𝐮𝐧𝐜𝐢𝐥, followed by consumer research conducted by Ipsos in Romania. Participation is by invitation only, reserved for brands that successfully complete the evaluation.

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06/10/2026

Every edition begins with a long list.
Step one of four, on the question at the heart of the programme:
𝑯𝒐𝒘 𝒅𝒐𝒆𝒔 𝒂 𝒃𝒓𝒂𝒏𝒅 𝒃𝒆𝒄𝒐𝒎𝒆 𝒂 𝑺𝒖𝒑𝒆𝒓𝒃𝒓𝒂𝒏𝒅?

In more than 90 countries, 𝐒𝐮𝐩𝐞𝐫𝐛𝐫𝐚𝐧𝐝𝐬 exists to pay tribute to the strongest brands in each market.

A tribute of that kind has to be earned, so it begins with a method: the globally recognised Superbrands methodology, applied in Romania as an independent evaluation, with research conducted by Ipsos.

The net is cast wide. This edition, the long list holds 2,736 brands: 1,935 consumer brands across 61 categories and 801 business brands across 32. Each of them will be evaluated in turn.

At this stage, nothing is decided and no brand is a Superbrand yet.
Each will be measured against the same criteria as every other brand in its track.

Superbrands status is a tribute of the highest order, reserved for the brands that meet the standard at every step that follows.

💬 The full method unfolds in our posts marked in green, every Tuesday.

Next week, step two: the people who decide.

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05/10/2026

The long answer took twenty-one years. The short one takes 11 frames.
𝑾𝒉𝒂𝒕 𝒎𝒂𝒌𝒆𝒔 𝒂 𝑺𝒖𝒑𝒆𝒓𝒃𝒓𝒂𝒏𝒅?

From the long list to the stamp, the whole programme in one place, pinned here for anyone who wants to understand it before anything else.

Two tracks. Four steps. Six attributes. Thirty-one years of history.

Every step of the selection rests on a rigorous methodology, designed to ensure objectivity, independence and relevance measured in detail, category by category.

All of it is distilled into a single mark: 𝐓𝐡𝐞 𝐒𝐮𝐩𝐞𝐫𝐛𝐫𝐚𝐧𝐝𝐬 𝐒𝐭𝐚𝐦𝐩. A recognisable signal of prestige, it sets a brand apart from its competitors and reassures consumers and business partners that its reputation has been earned, not claimed.

💬 In the coming weeks, each frame gets its own chapter. Let's begin.

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05/10/2026

𝐍𝐮𝐦𝐛𝐞𝐫𝐬 𝐭𝐞𝐥𝐥 𝐬𝐭𝐨𝐫𝐢𝐞𝐬. 𝐇𝐞𝐫𝐞’𝐬 𝐨𝐮𝐫𝐬. 21 years. 11 editions. One question: 𝑾𝒉𝒂𝒕 𝒎𝒂𝒌𝒆𝒔 𝒂 𝒃𝒓𝒂𝒏𝒅 𝒍𝒂𝒔𝒕?

Brands are the building blocks of our identities, economies and daily lives, and only some of them prove remarkably resilient, adaptable and relevant.
Where does that magic come from?

For more than 20 years, since 2005, 𝐒𝐮𝐩𝐞𝐫𝐛𝐫𝐚𝐧𝐝𝐬 𝐑𝐨𝐦𝐚𝐧𝐢𝐚 has been the independent arbiter of branding and the curator of one of the most intriguing questions of our time: 𝑾𝒉𝒂𝒕 𝒎𝒂𝒌𝒆𝒔 𝒂 𝒃𝒓𝒂𝒏𝒅 𝒍𝒂𝒔𝒕?

In April, the 12th edition opened under a concept that fits the question: 𝐓𝐡𝐞 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐋𝐞𝐠𝐚𝐜𝐲.
Brands that turn innovation into lasting value, while staying consistent in the trust they inspire.

This October, we take you behind the scenes: how a brand becomes a Superbrand, what is measured, and what the stamp stands for. And here's where we are now.

The brands considered for the 12th edition were first evaluated by the members of the 𝐒𝐮𝐩𝐞𝐫𝐛𝐫𝐚𝐧𝐝𝐬 𝐇𝐨𝐧𝐨𝐫𝐚𝐫𝐲 𝐂𝐨𝐮𝐧𝐜𝐢𝐥, then put through independent research conducted by Ipsos. Both stages are complete.

The next stage has begun: the brands that successfully completed the evaluation are invited to join the edition. The list of Romania's Superbrands is taking shape and we'll introduce the brands here as they join.

Looking forward to what's next.
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02/10/2026

Through the journalistic lens with Paula Rusu: 𝑯𝒐𝒘 𝒄𝒂𝒏 𝒃𝒓𝒂𝒏𝒅𝒔 𝒔𝒕𝒂𝒚 𝒓𝒆𝒍𝒆𝒗𝒂𝒏𝒕 𝒂𝒏𝒅 𝒂𝒖𝒕𝒉𝒆𝒏𝒕𝒊𝒄 𝒊𝒏 𝒕𝒉𝒆 𝒆𝒓𝒂 𝒐𝒇 𝒇𝒂𝒌𝒆 𝒏𝒆𝒘𝒔 𝒂𝒏𝒅 𝒅𝒆𝒆𝒑𝒇𝒂𝒌𝒆𝒔?

In journalism, credibility depends on facts that can be checked and trusted. For brands navigating the same information landscape, the challenge is increasingly similar: being clear, verifiable and ready to respond when misinformation appears.

Paula Rusu brings it down to four essentials: transparency, verifiability, speed and values that remain firm when credibility is challenged.

And with this final take, we bring the conversation full circle.

Different questions. Perspectives shaped by different industries and experiences. That diversity is what made this conversation valuable, with each Honorary Council member adding another dimension to how we understand branding, reputation, trust and authenticity in the age of AI.

Thank you for following our series. This was just one chapter of the Superbrands journey.

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28/09/2026

Continuing on topic: 𝑰𝒏 𝒕𝒉𝒆 𝒂𝒈𝒆 𝒐𝒇 𝑨𝑰, 𝒘𝒉𝒂𝒕 𝒘𝒊𝒍𝒍 𝒅𝒆𝒇𝒊𝒏𝒆 𝒕𝒓𝒖𝒆 𝒃𝒓𝒂𝒏𝒅 𝒓𝒆𝒑𝒖𝒕𝒂𝒕𝒊𝒐𝒏? with Iulia Gabriela Nartea

In a world where content can be created instantly, what brands actually deliver carries even more weight. Technology can amplify a story, but it cannot compensate when the customer experience tells a different one.

Consistency becomes the link between promise and experience. And as Iulia highlights, the brand culture behind it ultimately lends credibility to its reputation.

💬 Next, we look at authenticity through a journalistic lens: what happens when fake news and deepfakes enter the picture?

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24/09/2026

Let’s see Domnisoru's perspective on: What will differentiate brands in an AI world?

When information can be easily distorted, authenticity becomes harder to protect. Consistency across channels, clear standards and effective compliance become increasingly important in preserving the brand-consumer relationship.

Luiza brings attention to this practical side of differentiation: understanding and tracking information can be just as important as communicating it.

💬 Let’s find out next a new angle on brand reputation.

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21/09/2026

Another perspective on branding culture with Mircea Kivu

Brands are deeply embedded in the way we navigate everyday choices. Beyond identifying a product, they give it meaning, personality and a place in people's minds.

Behind Mircea Kivu's answer lies a distinctly human view of branding: when we recognise strong brands, we also recognise the people, ideas and work that give them meaning.

💬 And as AI changes the way brands are built and experienced, what will make some stand apart from the rest? Let’s keep that question open.

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34 Frederic Chopin Street , 2nd District
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024078

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+4021.231.13.19

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https://ro.superbrands.com/

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