21/03/2025
Yesterday I had the privilge to talk to Björn Darko's German SEO podcast SEOPRESSO.com about SEO for publishers
Here is a short summary in English:
In this episode of SEOpresso, Björn Darko talks with Steffen Heringhaus about the challenges and strategies in the field of SEO for news publishers. They discuss the importance of a strong SEO foundation, the role of evergreen content and archives, as well as technical aspects that are crucial for large news sites. Steffen shares his experiences and best practices to optimize the visibility and traffic of news publishing sites. In this episode, Steffen Heringhaus and Björn discuss the challenges and strategies in the SEO field for news publishing. They shed light on efficiency improvements through algorithms, technical challenges, the tension between advertising and performance, and the importance of culture and training in editorial teams.
Takeaways
* Publishers should build a strong archive.
* Every news item should be considered from an SEO perspective.
* Evergreen content is crucial for long-term visibility.
* Technical SEO aspects are important for large news sites.
* Efficient crawling and indexing are critical for success.
* Collaboration with the editorial team is essential.
* Content strategies should be aligned with the publisher’s strengths.
* Cyclically relevant content should be integrated into the strategy.
* Tags and topic pages can contribute to topical authority.
* SEO is a continuous process that requires constant adjustments.
* An algorithm was developed to delete inefficient texts.
* Link juice is vital for the visibility of articles.
* Page speed is not a major ranking factor for news sites.
* Collaboration between SEO and editorial is essential.
* Culture is more important than strategy in the newsroom.
* Successful SEO training needs practical approaches.
* Raising editorial awareness of SEO is a monumental task.
* Case studies can help gain the trust of the editorial team.
* Proper keyword usage is key to success.
* Good training can make a big impact in a short time.
In German:
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https://open.spotify.com/episode/60We8wDBq0cyYIYTmyCYOB
https://podcasts.apple.com/us/podcast/seo-im-publishing-mit-steffen-heringhaus-ep-193/id1516536278?i=1000700243524
https://www.youtube.com/watch?v=gsT7s0R1IjA