Diud

31/03/2025

Endless crispy moments. 🍔🎥

When it comes to slow-motion food magic, patience is the secret ingredient. Two days of filming, split into:
- One day for moving to three sets and filming the actors
- One day dedicated to THE burger. 12 hours of countless perfect crunches, ingredients falling slowly and flawlessly and one seriously McCrispy result.

Worth every frame. 🔥

Agency: DDB Romania
Client: McDonald's Romania
Director: Andrei Gheorghe
DOP: Radu Stefan Fulga
Producer: Claudia Pripas
Art Director: Alina-Alexandra Caprian
Production Team: Alex Burlac, Radu Nechita & Mihai Sebestyen
Food Styling Food Shots: Dana Peřinova & Michal Karásek
Food Styling Live Action: Adi Popa
1st AD: Irina Teodorov
Foodstyling Coordinator: Ionuţ-Florin Negrilă
Gaffer: Adrian Bulgariu
Styling: Ioana Ieremia
Editing: Paul Vlasceanu
Color Correction & Graphics - Radu Fulga
Sound Mix - Hardplay

24/02/2025

If our office had a more colorful, imaginative alter ego, this would be it! Alexandra Codreanu took our real space and gave it a fresh, playful re-sketch—because why not? 😎

Same HQ, just with extra creativity on top & no rent.

11/02/2025

2024: full throttle.
2025: no brakes.
Let's make some magic.

11/02/2025

We’ve received a task to film a couple of Christmas recipes together with PENNY Romania and Digitas Romania, and this is one of them. We were expecting something classic. But chef Alex Petricean said ”No, no” to classic. And we said ”No, no” to a random setup in a random kitchen.

He gave us three fine dining recipes, that makes you want to put on the apron…and then throw it away. And we built a kitchen from scratch, from the Pinterest board of your dreams.

Difficulty level? Michelin meets Master Chef meets ”Should I just stick to making a Beef Salad?”

Client - PENNY Romania
Agency - Digitas Romania / Publicis Romania
Production - .ro
Producer - Claudia Pripas
UPM - Teodorov
PPM - Oana Ciofu

Dir. - Andrei Gheorghe
DP - Denis Rusanovski
Chef - Alex Petricean
Set design - Medeea Enciu
Food styling & photography - Studio Crew57
Editor - Paul Vlasceanu

07/02/2025

Irina Teodorov used to call the shots as a 1st AD. Now she calls the shots in production - literally.

She swapped on-set chaos for behind-the-scenes magic, but don’t be fooled - she still runs on adrenaline, tight schedules, and probably way too much coffee.

DIUD without her? Like a film set without a walkie-talkie. Loud, confused, and nobody knows what’s happening.

Meet the rest of the crew at https://diud.ro/diud/

04/02/2025

Being a Business Director is like herding cats. On roller skates. During an earthquake. But Anca Gheorghe? She makes it look easy. She also has an unhealthy tolerance for cold coffee.

Without Anca, DIUD would still exist… just with a lot more "Wait, who was supposed to approve that?" moments.

Curious about the rest of the crew? Meet the team at https://diud.ro/diud.

30/01/2025

Basically the human version of a Pinterest board, Alexandra Codreanu always makes us think of all things aestethic.

She started with photography, then went on to conquer illustration and video editing. Her sharp eye has made her an essential part of our team, always there to help whip things into shape alongside Paul – she’s like the secret ingredient that turns visuals into art!

For more info about our team, check out https://diud.ro/diud/

27/01/2025

Claudia Pripas: Partner, New Business & Operations. As long as she has her coffee and scheduled meals, everything has a solution.

Her perfect handling of briefs and productions has made her become an official business partner at DIUD.

For more info about our team, check out https://diud.ro/diud/

24/01/2025

Oana Ciofu is involved in all steps of our productions, coordinating and executing some of our awesome projects.

Bringing good vibes, smiles and a spark of playfulness, she is a joy to be working with.

For more info about our team, check out https://diud.ro/diud

21/01/2025

The Founder, the Director, the original diud: Andrei Gheorghe. He’s been part of the film and advertising industries for over 15 years, and part of our hearts for even more than that.

The creative process it’s what usually keeps him awake at night.

For more info about our team, check out https://diud.ro/diud/

18/04/2024

We’ve been busy these days. Keep an eye out for more updates 👀

We bet you’re going to love it as much as we do 💗

Agency: DDB Romania
📷 Alex Fasui

17/04/2024

✨ Who's excited to experience a magical weekend at Conacul Udriste Nasturel? We are

The moment you've all been waiting for...

DWMT la Conac is back for its incredible 2nd edition! Mark your calendars for 7-8 September because the music & art festival of the year is returning to Conacul Udriste Nasturel!

Early bird tickets are ON! (link in the comments)

🔥🔥 DWMT la Conac 2024 🔥🔥