Digital4

30/01/2018

AMG + Selectivv Polonia + LiquidThread = success! :)

The "50 years of AMG" advertising campaign was nominated for Mobile Trends Awards in the category of the best marketing campaign. The campaign was organised in June 2017 jointly with LiquidThread agency for Daimler Mercedes AMG GT.The aim of the campaign was to present the history

30/01/2018

Selectivv Mobile House intra pe piata din Romania cu cele mai moderne solutii de mobile targeting.

Partenerii noștri de la Selectivv și-au făcut recent intrarea pe piața românească. Celebrăm evenimentul cu prima apariție în ZF, ediția print. Online găsim materialul aici: http://bit.ly/2mYxH6M

31/08/2017

Bannere standard - cele mai utilizate in campanii in CEE (82%), CTRul mediu in Romania 0.44% in scadere.

Acestea si multe alte informatii interesante le gasesti in studiul AdMonitor al Gemius Romania & Moldova:
https://admonitor.gemius.com

Ranking of the most popular forms of online advertising

16/08/2017

Need to solve digital ad fraud / trust? There's a coin for that... :)
http://www.adweek.com/digital/can-blockchain-technology-solve-digital-marketings-ad-fraud-problems/

IAB, GroupM and Nasdaq aim to find out.

10/10/2016

Daniel Secareanu, Head of Digital Burda Romania, despre waste-ul din publicitatea online romaneasca si trendurile din Occident.
http://www.iqads.ro/articol/36587/calitate-sau-cantitate-50-din-bugetele-de-display-video-cheltuite-pe-site-urile

15/06/2016

Raluca Mateiu, CEO Internet Corp, despre publishing si advertising online din Romania la Pink Crayon cu Dorin Boerescu.
https://www.youtube.com/watch?v=kUY5F3jKNE4

Raluca ne-a oferit o perspectiva "din interior” asupra pietei de publishing si publicitate online din Romania in 2016.

12/04/2016

Parca nu merita sa bagam (inca) masina de tuns iarba, nu? :)

29/03/2016

Gemius AdMonitor: 8,6 milioane de romani online, 0.48 rata medie de click - detalii aici: http://ift.tt/1RwZEck

04/03/2016

Cam la asta ne gandim si noi cand spunem "website-ul ca si experienta". Va place? :)
http://silenza.it

There’s only you and you are endless within

10/02/2016

About YOUR brand: "One of the most powerful, but undervalued, ways in which advertising influences purchase is by focusing people’s attention on positive aspects of using a brand, and establishing those ideas firmly in people’s minds so that they trigger a strong instinctive response."
http://www.millwardbrown.com/Insights/Point-of-View/Make_Your_Brand_the_Obvious_Choice/

Brand growth, consumer decision making and fast and slow thinking.

12/01/2016

Colegii si prietenii de la Gemius Romania ne-au indulcit cu ceva produse 100% naturale: miere de rapita si de menta. Multumim, dragii nostri! :)

10/12/2015

(Previzibil pentru cei din industrie,) Media Direction intra in faliment. Le tinem pumnii oamenilor care (inca mai) lucrau acolo.
http://www.paginademedia.ro/2015/12/agentia-media-direction-a-intrat-in-faliment-si-urmeaza-sa-fie-dizolvata/

Compania de media Media Direction, parte a grupului BBDO detinut de omul de afaceri Cristian Burci, a intrat in faliment

23/09/2015

Top 100 branduri româneşti 2015 - detalii aici: http://ift.tt/1ivvIlY

22/09/2015

Piata de Programmatic Advertising la nivel european: crestere de 70% - detalii aici: http://ift.tt/1V86G99

03/09/2015

Business Review, partener Digital4, face o campanie de imagine bazata pe contrastele Romaniei. https://www.youtube.com/watch?v=asP4U9UfrSE

www.business-review.eu

24/08/2015

INFOGRAFIC: Publicitatea pe Mobil la nivel global - 2014 (IAB Europe). Trendul global este extrem de clar.
Detalii: http://bit.ly/1EQB1S5

20/08/2015

Mari publisheri testeaza pozitii de reclame in comentariile articolelor. O fi bine? :)
http://snip.ly/vl8a

It was only a matter of time before marketers started squeezing native ads into every nook of a publisher's site, and now Condé Nast, The Wall Street Journal, CNN and Fox News can sell promos that pop up in story comments.

19/08/2015

Steve Jobs a avut (inca o data) dreptate: HTML5 a devenit oficial standardul in industrie in locul Flash.
http://snip.ly/QCAH

Advertisers have long used Flash to make interactive ads online, but the IAB is going to ditch Flash for HTML5 as the new industry standard.