Wave Advertising Group

Wave Manifesto

Our Genesis
In the year 2000, we opened our doors as a pioneering consumer engagement agency, setting the gold standard for in-store communication, BTL, and field force strategies. Rooted in Bucharest and extending our reach across Romania, we excelled in connecting brands with consumers. The Tides of Change
Yet, in a dynamic market landscape where digitalization and consumer expec

tations change at warp speed, resting on laurels is not an option. We asked ourselves: how can we retain our essence while also being what tomorrow's clients need us to be? A New Wave
We brought in fresh perspectives—seasoned professionals in client service and creatives who think outside the box, and business development experts who understand the pulse of the market. We said goodbye to some, welcomed many, but the goal remained unchanged: Be indispensable to our clients. To ensure we offer an integrated approach, we expanded our portfolio of services, and we built strategic partnerships. A data-driven approach
What truly distinguishes us isn't just the range of services we offer, but the intelligence behind them. Recognizing the market's definitive demand for data-driven solutions, we have strategically integrated powerful research data into each of our services. From creative work to management and production resources, we have taken presumptions out of the scheme and replaced them with proven facts. The foundation of this new approach lies in an AI-driven platform that seamlessly amalgamates both online and offline data. This is more than just a technological advancement; it's our gateway to the future. Armed with data-driven insights into consumer behaviors, we're uniquely positioned to formulate strategies that aren't merely effective, but profoundly relevant. Because we're not just integrating services; we're integrating expertise, technology, and insights into a unified whole. And because when we say we offer a comprehensive solution, we mean it in the truest sense. We're not just national; we're local too, with capabilities to implement across Romania quickly and efficiently. All the time, backed by precious data collected from the market. We are proud to announce our transformation into WAVE—THE REALLY FULLY INTEGRATED AGENCY.