Business Review

23/06/2025

The latest version of the new government's programme includes measures to both increase budget revenues and cutting spending, under three fundamental pillars: order in public finances, good governance, and respect for citizens.

News - Romania’s new government, led by Ilie Bolojan and supported by four parliamentary parties (PSD, PNL, USR, UDMR), took office on Monday after a rapid

23/06/2025

As we adapt to stories from anywhere and everywhere, authenticity becomes more important than “relatability.” Beautifully told human truth is more powerful than the need to look into a mirror—whether applied to surprising stories from our own markets or further afield. The newsfeed, all too often, is a sea of sameness; similar content with similar design cues targeting similar audiences. To cut through, brands must understand how to make the algorithm work for them, not against them, which means hacking a complex combination of signals and variables, from recency to reach to popularity.

Media & Marketing - In the battle for attention, getting interest may just be half the battle. Brands with cultural curiosity and integrity have potential to engage consumers

23/06/2025

“The capital urgently needs a healthier environment. The current state is a strong call for change across multiple key areas that impact the environment, for a better quality of life and a better city to live in. The report we are launching today is not only a mirror reflecting the environmental reality we all experience in Bucharest, but also a tool we hope will become a reference point. With a strategy grounded in clear data, we can move together toward concrete actions for a better future and a healthier environment in the capital”, says Alina Kasprovschi, Executive Director of Fundația Comunitară București.

News - The state of the environment in Bucharest is deteriorating year by year, calling for urgent measures to improve residents' quality of life. Air pollution

23/06/2025

“We are excited to return to Electric Castle with new experiences for attendees from all over the world. Star Foods has been active in the Romanian market for over 20 years, and with that comes the responsibility to constantly innovate and meet consumer preferences," Vlad Vladescu – Snacks Marketing Manager, PepsiCo East Balkans.

“We are thrilled to partner with Lay’s to add even more flavor to the moments we’ll share at the 11th edition of the festival. The Lay’s experience is creative and perfectly in tune with the festival vibe, helping us deliver non-stop fun for five days to tens of thousands of attendees,” Tudor Costinaș – Head of Communications, Electric Castle.

Events - Lay’s, the iconic brand from PepsiCo’s portfolio, returns to Electric Castle, one of the most beloved music festivals in Europe, with a series of unique

23/06/2025

“This acquisition is a crucial milestone in our strategy to strengthen Olala!’s position in Romania and across Europe. We strongly believe in the potential of the Romanian market and are committed to continuously investing and enhancing the quality of our properties,” Ittai Savran, CEO of Olala!.

Hotels - Olala!, a dynamic and growing player in the global hospitality industry, consolidates its strategic expansion in the Romanian market through the

23/06/2025

“Nestlé is committed to contributing to a more sustainable future, and reducing the impact of packaging on the environment is a strategic priority. Polyethylene and other flexible plastic packaging are essential materials for the protection of our products, ensuring food safety, but also a challenge in terms of mass collection and recycling," Irina Siminenco, Corporate Affairs Manager, Nestlé Romania.

Sustainability - Nestlé believes that it is possible to develop a collection system for flexible plastics, but this process requires an integrated and collaborative

23/06/2025

“Chitila Plazza is designed with respect for the local identity – a town where urban development has not been shaped by chaotic densification. By applying sustainable architectural principles, we aim to help preserve the community’s peaceful character while offering modern and practical amenities for its residents,” said Filip Todosia, Development Manager at Rădăcini Estate.

Commercial - Rădăcini Estate has unveiled plans for its latest project – a new retail park in the Chitila area, backed by an investment of nearly EUR 8 million. The

23/06/2025

“The unanimous support of our shareholders, the 27 Member States, for our proposals to provide record financing for defence, energy security and tech leadership, shows the key role of the EIB Group to support Europe’s strategic priorities,” said EIB Group President Nadia Calviño. “In a world where everything everywhere is changing all at once, the EU is a beacon of clarity, confidence and stability.”

News - The shareholders of the European Investment Bank (EIB) Group, the EU Member States, approved a record-high financing ceiling of EUR 100 billion for this

23/06/2025

Lenovo Romania has received the Superbrands recognition of the prestigious international program of the same name, once again validating the company’s commitment to constantly push the boundaries of technology, from AI-powered PCs to cutting-edge data solutions.

- Lenovo Romania has received the Superbrands recognition of the prestigious international program of the same name, once again validating the company’s

22/06/2025

The 23rd edition of TIFF wrapped on Saturday evening with a powerful celebration of cinema’s ability to capture survival, displacement, and the weight of memory.

The festival’s top honor, the Transilvania Trophy (EUR 10,000), was awarded to To a Land Unknown (UK), an unflinching drama by Mahdi Fleifel about two Palestinian refugees navigating survival and moral compromise on the streets of Athens. In a recorded message, Fleifel, whose previous TIFF appearance dates back to 2013, reflected on the challenges of making the film over nearly a decade: “It was more about survival than storytelling.” He also made a plea for peace, noting, “The problem in Palestine is not the Palestinians, it’s the occupation, and that must end.”

Read more: https://business-review.eu/bucharest-going-out/truth-trauma-and-triumph-the-big-winners-of-tiff-285307

21/06/2025

Radu Jude’s new film Kontinental ‘25 premieres in cinemas across Romania this weekend.

Read more: https://business-review.eu/bucharest-going-out/radu-judes-new-film-kontinental-25-premieres-in-cinemas-across-romania-285298

20/06/2025

WishFest returns for its fifth edition on June 21 and 22, on the shores of Titan Lake in Bucharest (Titan Park, Calul Titanilor–Main Stage area), once again bringing the magic of floating lanterns to life in a setting inspired by Asian traditions.

Events - WishFest returns for its fifth edition on June 21 and 22, on the shores of Titan Lake in Bucharest (Titan Park, Calul Titanilor–Main Stage area), once