Quberten, Vilnius, Moscow (2025)

15/04/2025

Identity for PRIMERA. A new force has emerged in the sportswear and equipment market. PRIMERA combines advanced technology with the expertise of former adidas and Nike professionals.

At the core of the brand’s visual identity is a futuristic crown-shaped logo—a symbol of athletic achievement and PRIMERA’s tech-driven vision.

More about the project — https://quberten.com/primera-brand-identity

20/03/2025

30 Years at the Top. Quberten Studio, in collaboration with Joma Sport, has designed two anniversary kits for FC Pyunik.

Signature patterns inspired by Armenian culture and symbolism, cutting-edge production techniques, and iconic details highlight the club’s prestige and the significance of this milestone.

Learn more about the project: https://quberten.com/fc-pyunik-anniversary-kits

06/03/2025

FC Sibir: A Return to Tradition

The new brand strategy and identity, developed by Quberten Agency, embodies the raw, unyielding spirit of Siberian football—honest, rugged, and direct. Even the sub-zero temperatures become part of the club’s unmistakable style.

Discover more project info — https://quberten.com/fc-sibir-rebranding

27/02/2025

🎾 MF41: Where Tennis Meets Design

Quberten Studio has crafted a bold and sophisticated identity for MF41, a tennis center built on the principles of quality, continuous development, and a forward-thinking approach to design.

Find more on our website — https://quberten.com/mf41-tennis-branding

20/02/2025

KHL 3x3: A New Perspective on Hockey

We proud to tell that Quberten has crafted the corporate identity and visual system for the KHL 3x3 Championship, a fast-paced new hockey format designed to captivate a younger audience. The project reflects the energy, spectacle, and bold character of this evolution in the sport.

▫️ Logo & Identity
At the core of the identity is the logo, built from opposing number threes that intersect to form an X—an emblem of competition and intensity. Custom logos in the corporate colors of the tournament sponsors were developed for each division, ensuring a distinct yet cohesive visual presence.

▫️ Graphic System
Social media templates feature a signature mesh gradient pattern, visually reinforcing the rivalry between the red and orange divisions. These patterns, like all elements in the system, incorporate the corporate angles and defining characteristics of the main logo, creating a unified and recognizable aesthetic.

▫️ On-Air Graphics
For KHL 3x3 broadcasts, we developed a full suite of on-air graphics, including score and timer plates, lineup displays, credits, and more—all rooted in the signature X-shape. Custom motion graphics highlight key moments, such as team goals, adding an extra layer of dynamism to the viewing experience.

Discover more about the project: https://quberten.com/3x3-khl-identity

28/01/2025

We’re excited to unveil our comprehensive identity project for Lokomotiv Yaroslavl — a storied hockey club embracing a bold visual evolution.

▫️ Logo
Rooted in contemporary sports design, the logo moves away from traditional depictions of sport. Instead, it adopts a geometric solidity that symbolizes momentum, power, and the unstoppable energy of a speeding train.

▫️ Supporting Elements
The identity is enriched by both Cyrillic and Latin lettering, elegantly framed within a ceremonial ribbon. The bespoke LY monogram—our earlier creation—has been meticulously refined to align with the new logo, alongside the commemorative memory stamp. Additional identifiers, including the shield and the iconic letter "Я" paired with a bear, pay homage to Yaroslavl’s heritage.

▫️ Typography
For this project, we localized a North American sports typeface into Cyrillic, crafting custom characters that seamlessly integrate into the design language. Notably, the Cyrillic "Д" and "Л" reference the logo’s trapezoidal geometry, while the typeface’s full set of diacritics ensures versatility—essential for player nameplates and beyond.

▫️ Corporate Style
The visual language draws inspiration from the aesthetics of rail travel and industrial craftsmanship. Patterns echo the shapes of train tracks, workshop precision, and the structural interplay of the letter "L," creating an optical illusion that merges innovation with tradition.

Discover more about the project on our website: quberten.com/hc-lokomotiv-identity

28/12/2024

🎄 2024 was great! Quberten have done 45 projects, including new sports, debut work in the film industry and international cases.

Next year we will continue to follow our mission — to make sports more attractive and stylish. We thank each client for their cooperation.

Happy New Year!

17/12/2024

🔴🔵 Trendy classics. CSKA Handball identity restyling
Leadership in sports always poses challenges in branding and marketing as well. To communicate with fans effectively, CSKA handball club decided to refresh its identity. The most important task of the Studio was to maintain ties with the club traditions and express the identity of men's and women's teams.
New logo, brand patterns and social pack. Find more project details on our website — https://quberten.com/handball-cska-refresh

14/11/2024

FC Torpedo X Quberten

For the big year of one of USSR and Russia's iconic clubs, Q10 developed an identity built around the main symbols of Car factory workers: the 'T', a gear, and a racing car.

Key elements of the logo were graphically adjusted. The 32-tooth wheel was geometrically modified while the additional emblem version assumes a turn of the car with a forward and upward motion vector.

The classic letter 'T' acquired more balanced Bezier curves. Сlub's anniversary lettering was based on T's simplified version and developed into additional elements 'ВЕКТОР', '1924', and 'TMCF'.

Follow for more project details — https://quberten.com/torpedo-100th-anniversary

17/10/2024

Quberten's debut project in film industry. We created an identity for "Molodezhka" series.

The popular TV show about hockey team is back after five years. In the seventh season, the viewer gets not only new intrigues but also an updated style. The new series logo and full-fledged style of the Sharks team dive into the sports cinematic universe.

Find full project details on our website — https://quberten.com/molodezhka-akuly-politekha

02/10/2024

🇨🇦 New project alert. Identity of the Canadian Lacrosse League

Lacrosse is a Canadian national sport with a centuries-old history and therefore, the League's identity should be associated with the entire nation.

The logo combines a recognizable maple leaf with two important lacrosse elements: a stick and a feather, a symbol of the North American indigenous peoples. The elements not only complete each other in a main logo but can also be used as independent sub-logos. The main logo is adapted for color mimicry for the jerseys and marketing communications.

Mikhail Antipin, CEO of Quberten: This project is encouraging. It is nice to know that in such difficult times we remain in demand abroad, especially in North America, the center of sports design and entertainment. It was especially interesting to work on a discipline that is new to us, which is also the national sport of Canada.

Find more details about the project here: https://quberten.com/cll-identity

29/05/2024

Our client HC Traktor has done a beautiful case of using the logo in a very creative and engaging way on social media.

They posted a few nature landscapes with an integrated club logo and a caption "Wherever you are, Traktor is always at your side".

It's a pleasure to see how our work organically fits the connection between the club and the fans.

Quberten

15/04/2025

20/03/2025

06/03/2025

27/02/2025

20/02/2025

28/01/2025

28/12/2024

17/12/2024

14/11/2024

17/10/2024

02/10/2024

29/05/2024

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