Ethical Business

Ethical Business 🌍 "BUSINESS. BUT BETTER. Ethical Business spotlights bold innovations, CSR, and responsible leaders shaping a better future across East Africa.

From e-mobility to responsible finance, we tell the stories that shape tomorrow’s economy

Not everything that counts can be counted, and East Africa’s CSR leaders know it.For years, Return on Investment (ROI) h...
03/08/2025

Not everything that counts can be counted, and East Africa’s CSR leaders know it.

For years, Return on Investment (ROI) has dominated how companies measure success. But in a region tackling drought, gender inequality, and informal employment, that single metric is falling short.

From tracking water efficiency in agriculture to mapping the social return of youth employment, East African enterprises are redefining what impact looks like, and how to measure it.

📍 Explore the story: https://ethicalbusiness.africa/2025/08/03/roi-a-blunt-instrument-for-csrs-complex-surgery/
🔍 Discover why ROI is no longer enough, and what better looks like.

East Africa got $15.1 billion in climate finance, but is it reaching the people who need it most?Between 2015 and 2022, ...
03/08/2025

East Africa got $15.1 billion in climate finance, but is it reaching the people who need it most?

Between 2015 and 2022, global climate funds poured into East Africa’s biggest economies. But here’s the catch:

🌿 77% went to big-ticket mitigation projects like wind farms and green bonds.
🌾 Only 23% supported adaptation, like water access, farming resilience, and local infrastructure, even though East Africa faces extreme droughts and floods.

🇰🇪 Kenya led the pack ($6.3B), followed by 🇪🇹 Ethiopia ($3.6B). But smallholder farmers and local communities? Left behind.

🚫 Less than 10% of funds reached local actors.
🚺 Only 3% of projects targeted gender equality.
💧 The region needs $50B a year for adaptation by 2050. It's not even close.

👉 Climate finance is growing; but it’s not yet fair, local, or resilient.

🔍 Explore the full breakdown at ethicalbusiness.africa

🔥 They’re under 35. They face climate chaos, job scarcity, and hunger.And they’re rewriting East Africa’s future—right n...
03/08/2025

🔥 They’re under 35. They face climate chaos, job scarcity, and hunger.
And they’re rewriting East Africa’s future—right now.

Meet the innovators turning crisis into opportunity:
→ Young Ugandans building solar microgrids for off-grid villages
→ Kenyan developers creating AI apps saving farmers’ crops
→ Rwandan teams transforming e-waste into green jobs
→ Farmer co-ops across the region using mobile tech to beat drought

Youth Innovators—Ethical Business Africa’s new series—documents these unsung solutions. No hype. Just real stories of grit meeting ingenuity:
🌍 Aligned with (Decent Work) & (Climate Action)
📚 A living archive for communities, educators & leaders
🔍 Proof that the next economy is being built from the ground up

See their work. Share their impact. Amplify East Africa’s resilient spirit:
👉 Explore Youth Innovators

—let’s pull together.

🧵🌍 Where Fast Fashion Goes to Die – and the Kenyans Fighting BackEvery year, over 36 million used garments from the UK a...
02/08/2025

🧵🌍 Where Fast Fashion Goes to Die – and the Kenyans Fighting Back

Every year, over 36 million used garments from the UK are shipped to Kenya. Many arrive too damaged to wear or resell—ending up in massive dumpsites like Dandora, choking communities and the environment.

But from this crisis, powerful innovation is emerging.

👣 At Ocean Sole, flip-flops washed up on Kenya’s beaches are transformed into colourful wildlife sculptures—turning waste into art and livelihoods.

👗 At KikoRomeo, a fashion house led by Iona McCreath, waste cotton and fabric offcuts become hand-painted garments rooted in Kenyan artistry and sustainability.

“In Kenya, sustainability and social responsibility are the same conversation,” says Iona.

These aren’t just products—they’re proof that waste can be reborn into beauty, income, and environmental impact.

📖 Read the full story and explore more circular economy innovations from Africa
🛍️ Support sustainable Kenyan brands doing things differently

🌅 From Darkness to Dignity: How Kiwa Island Powered Up 🔌🌍Just ten years ago, Kiwa Island on Lake Victoria would fall sil...
02/08/2025

🌅 From Darkness to Dignity: How Kiwa Island Powered Up 🔌🌍

Just ten years ago, Kiwa Island on Lake Victoria would fall silent after sunset. No electricity, no lighting—just smoky kerosene lamps and early nights.

Today, the island glows with solar power. Thanks to a mini-grid installed by PowerGen Renewable Energy, homes, kiosks, and schools are lit up, safely and affordably.

💡 KES 1,450 (USD 10) to connect
📱 Prepaid meters via M-Pesa
🌿 ~22 tonnes of carbon saved yearly
📈 Incomes up 400% within 18 months
🧊 Cold storage for fish traders
📚 Students study longer

This isn't a story about charity. It’s a story about what’s possible when technology, finance, and community come together—with ordinary people funding the change.

Kiwa’s mini-grid is now a model for the Global South: low-cost, smart, and built to last.

📖 Read the full story: The Island That Lit Up: What a Kenyan mini-grid can teach the global energy transition

🔥 “Fire is life for our land.” — Ezekiel Lesootia, Maasai elder, Loita HillsIn the heart of southern Kenya, a quiet fire...
02/08/2025

🔥 “Fire is life for our land.” — Ezekiel Lesootia, Maasai elder, Loita Hills

In the heart of southern Kenya, a quiet fire is burning — not with destruction, but with healing.

Ezekiel Lesootia crouches low to the ground, flint in hand, surrounded by elders and warriors. With a spark, dry grass catches — a small, controlled flame begins to creep across the Loita Hills.

This is Olosokon, the ancient Maasai practice of controlled burning. For generations, communities across East Africa — from the Loita Maasai to the Karamojong of Uganda — used fire to:
✅ Prevent runaway wildfires
✅ Restore pastures and biodiversity
✅ Control pests
✅ Prepare the land for renewal

But colonial and post-colonial governments banned these fires, seeing them as backward. The result? Today’s massive wildfires, degraded landscapes, and lost knowledge.

Now, communities are reclaiming their fire traditions — and scientists are listening. Research shows these traditional burns are more precise, ecological, and effective than modern suppression tactics.

💡 “Our fathers knew when the land needed cleansing, where the fire should walk, and how to make it stop.”
📣 But laws still criminalize these traditions.

It’s time to trust Indigenous wisdom — not erase it.

👉 Read the full feature: The Fire That Heals: East Africa’s Ancient Flames, Modern Climate Hope
🔗 [Insert link here]
💬 Share if you believe in climate justice through Indigenous knowledge.

26/07/2025

Kenya’s urban counties excluded from Ksh.11 billion climate fund amid eligibility dispute

26/07/2025

MAIPs’ Ndengu revolution lifts Kenyan farmers, earns IFRC acclaim for climate-resilient recovery

26/07/2025

The Emergent Urbanism Of Nairobi

26/07/2025

CSR vs ESG: Understanding the key differences for sustainable business leadership

26/07/2025

The Empty Vials: Kenya’s vaccine crisis is a global equity failure

26/07/2025

What Does a Climate-Resilient Clinic Look Like?

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