ITV (International Television) is the voice for Non Resident Bangladeshis living across the globe as well as people whose mother tongue is Bangla. It highlights the issues of concern and the cultural richness of its people through information, discussion and entertainment, ITV (International Television) maintains transparency and responsibility that ascertain its positive as the most credible and meaningful source of information, through quality programming basic on issues. ITV (International Television) provides entertainment that, audiences can relate to, thereby creating viewer loyalty and response, ITV (International Television) creates an alliance amongst its three stake holder’s viewers, advertisers and shareholders to maximize viewer’s ownership. It has invested in human resources as it recognizes it to be the foundation upon which the ITV (International Television) future will be built. It is this very foundation that will allow ITV (International Television) to attain and sustain a leadership position, thus fulfilling the promise associated with its creation, henceforth, ITV (International Television) will be handed over to the next generation to get carried away in the future decades to come.
