26/06/2025
For years, influencer marketing was about big names, massive reach, and follower count flexing.🤭
But in 2025? None of that guarantees visibility. TikTok and Instagram don’t care if you have 10 million followers or 500—your content lives or dies based on how people engage with it.🤳
We’ve all seen it! Random accounts with minimal followers, hitting millions of views, while some big influencers struggle to even get noticed. 📊
The algorithm isn’t looking at your status anymore, it’s watching behavior!
So, what does this mean for influencers, brands, and creators? Is influence becoming more real or are we just at the mercy of unpredictable algorithms?
What’s been your experience and what are your thoughts?