11/04/2025
So, quick update from my hospital appointment:
I went in to check out this weird bump near the top of my spine — turns out, it’s not a lump… it’s just my spine sticking out because of bad posture (cheers, desk life).
But then, as I’m stood there — shirt off, back freezing in this cold hospital room — the doctor suddenly goes:
“What’s that mole on your back?”
I go:
“I don’t know… it’s just been there.”
He whips out this little microscope thingy, inspects it, and five minutes later goes:
“That might be cancerous, mate. I'm gonna have to cut it out.”
No warning. No sugar-coating. Just straight up:
“It could get really bad — and yes, it’s going to hurt.”
Honestly… no wonder I hate hospitals.
In slightly more upbeat news…
My younger brother Matt is opening up his first shop in Camden Town in a few days, and it’s actually such a cool moment for our family.
Growing up, my mum worked as a hotel maid. My stepdad’s a carpenter. No one in our family ever ran a business — until now. And being the older brother helping out with advice and ideas is something I never thought I’d be doing.
That said… I wish my advice was actually being listened to...
I’m banging on about speed and action and how to just get this Japanese toy shop open ASAP…
Meanwhile, my brother is spending 3 hours sanding the sharp corners off every single shelf because he “doesn’t like the edges.”
Like, bro… wtf are we doing here?
Anyway — this weekend, I’m renting a van (because he's not old enough) and loading up all the stock he’s been piling in his bedroom (and half the bathroom, no joke) and moving it into the shop.
Hopefully that means he’ll finally get his bedroom back… and my parents house will look a little less like a storage unit.
We’re aiming to open by the weekend, and I’m hoping he can shift at least 15 units to start.
We calculated that he needs at least 5 sales per day to break-even.
We’ll see how it goes
Oh, and tomorrow I’ll be meeting James Smith at his event.
If you don’t know him — he’s been in the social media game for over 10 years, and honestly....
He’s probably the most authentic personality out there in my opinion.
You either love him or hate him… but his confidence on camera is top tier.
I’ll let you know how it goes.
Big welcome to Sami who just joined our community.
She’s a therapist specialising in trauma, anxiety, and relationships now on a mission to grow her client base using social media.
Can’t wait to help her turn her knowledge into income
Catch you soon,
Ben
P.S and if you need some advice for your online business that you will actually listen to. I think its time we book a call...