07/04/2025
Client Spotlight: Supply91 - a go-to barbershop for the new generation
We partnered with .91 to elevate their digital presence through a bold, fashion-forward strategy that blends community, craftsmanship, and culture. Our goal was to refine their social media strategy, modernise their content, and align the brand’s digital presence with their values.
Through in-depth strategy sessions, we worked closely with the brand to define its goals and ensure its online presence effectively communicates its unique aesthetic, expertise, and commitment to high-quality grooming.
Our strategy focused on key elements such as a detailed visual mood board, clear content pillars, and a refined brand tone of voice. By identifying their target audience, particularly a younger demographic, we developed a content framework that increases brand awareness and fosters deeper engagement. We also incorporated the founders’ personal brand and team involvement to humanise Supply 91’s digital storytelling, showcasing the people behind the craft. This holistic approach ensures that their social media content is not only visually cohesive but also strategically aligned with their business objectives.
Our approach balanced professionalism with a Gen Z-friendly, fashion-forward aesthetic; moving away from traditional, hyper-masculine barbershop branding. The goal was to craft a digital identity that resonates with style-conscious individuals who see grooming as part of their overall lifestyle rather than just a routine. By blending high-end branding with engaging, trend-driven content, we helped Supply 91 establish a strong, modern presence in London’s competitive grooming scene.
Ready to align your strategy with your social media goals? Our tailored Strategy packages are designed to elevate your brand with intention. Send us a message or enquire via the link in our bio
