Impostor Syndrome

Wouldn’t it be cool if…?’

Like the time we thought it would be nice if there was a music website whose sole purpose was just to shout about really good music. (That was ten years ago. And, since then, our little music and culture website has reached literally millions of people. We don’t know about you, but we think that’s pretty cool.) Then, we realised that we might be able to use our skills to

help other people with their needs. So, we began offering our services to a few of our favourite digital organisations - and, before we knew it, our team’s work had been featured across the BBC, MTV, the Guardian, The Line Of Best Fit, and HuffPost. And then? Well, that’s when things started getting out of control. Before we knew it, our web design team had drawn up gorgeous websites for legendary record labels, digital publications, and uber-cool alternative musicians. And our in-house brand incubator ended up producing one of the music industry’s most respected magazine websites. From there, we began wondering what else we could do. We’d learned how to manage a scalable, global brand, and picked up more than our fair share of digital marketing tips and tricks along the way. So, we reached out to a select few friendly faces - and before we knew it, we found ourselves in charge of all things marketing and digital for some of our favourite record labels, startups, and producers. We’d built brilliant brands and worked with some of our favourite people to market products we love. And, after a while, we couldn’t help but notice that we’d picked up a few nuggets of wisdom about the music industry. So, for us, there was only one logical next step: the world of music management. That’s when we took on our very first management client, Soham De. He’s a ridiculously talented singer-songwriter and you’re going to be hearing a lot more about him over the next few months. And that’s us. We’re Impostor Syndrome and we’ve interviewed global superstars and political figureheads; penned hundreds of reviews, interviews, and feature pieces; and designed a bunch of digital bits on the Internet that we happen to think are pretty flippin’ cool. Oh, and most importantly? We’re still not done.