24/04/2025
“Marketers – you have new superpowers.”
That line from Nicholas Holland at today’s HubSpot workshop captured the shift we’re seeing with AI. The focus was on unstructured data – all the information that lived outside the bounds of a regular database: emails, call notes, conversations.
In the past, it’s been hard to use because it didn’t fit a clear structure. But with AI, that’s starting to change. These tools can now begin to make sense of that messier, more human data – helping to uncover insights and inform strategy in entirely new ways.
A glimpse into how marketing is evolving – and a lot to think about going forward.
