
06/05/2025
Lesson 3: Sell the outcome, not the product.
Customers don’t care about your product’s specs — they care about what it does for them.
Instead of saying “Buy our 200W charger”, say “Charge your phone in 10 minutes.”
Results > Features. Always.
Start focusing on what your product helps people achieve!
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Other Important Links - https://www.instapaper.com/p/cosmodigiuk