
29/11/2024
Roblox rolls out Unity-style analytics tools for developers
Roblox Corp is deploying a new calling card in its courting of professional developers. Today the company is announcing the rollout of a new series of high-end analytics tools, comparable to the ones found in third-party game engines like Unreal Engine and Unity.
Tools like these are critically important for developers relying on high levels of player retention over time to drive in-app spending, which many Roblox games are built on. Developers like Voldex aren't just developing social-friendly games for players to raid dungeons or race cars in—they're encouraging players to buy in-app cosmetics to show off to their friends.
For those eyeballing Roblox's corporate strategy, such a move seems to cater towards free-to-play developers exhausted by existing saturated markets. Said tools are useful to developers of all stripes but they're essential for live service game development.