Bombayworks

Bombayworks Bombayworks is a dedicated full-service digital agency in Stockholm, Malmö & Mumbai.

Our 60+ experts cover everything from strategy and UX to development and marketing, driving long-term growth for your business.

The hidden extra work of AI tools.The promise of AI was more time for strategic thinking. Everyday reality often looks q...
09/09/2026

The hidden extra work of AI tools.

The promise of AI was more time for strategic thinking. Everyday reality often looks quite different. 😅

A survey of over 2,000 marketing leaders shows that 81% switch between two or more disconnected AI tools every week. Only 19% work in a single, integrated platform.

The result? A lot of time gets lost in manual busywork. Globally, 76% of marketing leaders spend three hours or more each week editing, fact-checking, and refining AI output. In Sweden, a notable 20% report spending 6–10 hours a week on rework—the highest figure among all surveyed markets.

When tools don't share context, friction builds up: manual copy-pasting between systems, compliance challenges, and a generic tone of voice that loses what makes the brand unique.

Simply adding more AI solutions rarely speeds things up. Real business value happens when AI is integrated into a cohesive ecosystem that actively supports the organisation's actual workflows.

A great example of AI driving true efficiency and business value is a tool Bombayworks recently built for a newly launched news publication. A system with integrated AI assistance across every step of production: from image and copy handling to analysis, fact-checking, and planning.

Want to know more about the case, check it out here https://eu1.hubs.ly/H0y9G4s0. The survey is also an interesting read https://eu1.hubs.ly/H0y9G8b0

Olof Broddesson makes a comeback at Bombayworks! 🚀 After a stint as a digital strategist and product owner, Olof is back...
28/08/2026

Olof Broddesson makes a comeback at Bombayworks! 🚀

After a stint as a digital strategist and product owner, Olof is back with us—armed with new AI experience and sharper tools in his toolkit.

Olof’s background is in content and project management, but recently he has been working on internal workflows and efficiency via vibe coding. Bringing it all together, he steps in to create smooth project journeys for both the team and clients.

A warm welcome back, Olof! 👋✨

23/07/2026

From food and beverage to beauty and personal care – the FMCG landscape moves faster than a summer breeze. 🕶️

We are proud to be the digital consultant behind the screens for some of the region’s most loved brands. By combining deep data insights with creative ex*****on, we help our partners build digital foundations that last.

Take a look at a few of the brands we work with.

The Nordics are often treated as one single market. Our work with Electrolux shows why that is a mistake. 🚫After almost ...
16/07/2026

The Nordics are often treated as one single market. Our work with Electrolux shows why that is a mistake. 🚫

After almost a decade together, one thing is clear: each Nordic country has its own rhythm, its own tone and its own way of choosing a product. To match that, our team combines SEO, language expertise and clear structures to keep the Electrolux brand consistent while making sure each market still feels genuinely local.

Behind every campaign and content update, we use AI to move faster, but it is our people who make sure the words land right. In digital spaces, the details in language, tone and intent matter even more.

“Working with Bombayworks feels like having an extended team by our side. Always attentive, flexible and incredibly skilled.”
– Liska Man, Web & Conversion Manager at Electrolux

We are incredibly proud of this long-term collaboration and to support their digital growth across the Nordics. ✨

10/07/2026

How is your summer treating you? ☀️

Most of our team is out of the office enjoying a well-deserved summer holiday right now. But for those of us still holding down the fort at our Malmö office, the lunch setup makes it pretty easy.

Enjoying a great Banh mi by the sea, with a refreshing lunch dip just a stone’s throw away.

Not a bad way to spend a break, right? 👋

09/07/2026

Our video speaks Swedish, but the message is completely universal: let data guide the way, not chance. 📈

At Bombayworks, we believe in taking care of the whole picture. From building robust digital foundations to scaling global brands across Europe and the Nordics, we help our partners turn uncertainty into measurable digital growth.

Take a quick look at some of the work we have done for partners like Electrolux, AEG and Zanussi – and let us know what we can do for you.

Digital growth is rarely about constantly chasing new tools. More often, it is about using what you already have in a mu...
03/07/2026

Digital growth is rarely about constantly chasing new tools. More often, it is about using what you already have in a much smarter way.

For GlobalConnect, the focus is on creating a customer experience that is more personal, relevant and seamless across the Nordics. As their digital partner, we are incredibly proud to work alongside them on this journey. 🚀

Because true digital growth isn't a single launch. It is built step by step, over time – with the right structure, priorities and collaboration.

“Technology gives us fantastic opportunities, but also a clear challenge: staying relevant in a competitive landscape while maintaining high quality. Having a partner who can combine structure, quality and speed is invaluable.”
– Christina Bucknell Bossen, Head of Digital Growth, GlobalConnect

25/06/2026

At Bombayworks, we love a good digital challenge, but we also love spending time together. Recently, our offices celebrated summer in two slightly different, but equally excellent, ways. ✨🌼

Our Stockholm team took to the archipelago for a boat ride and dinner with a view, while the Malmö crew kept their eyes on the prize with mini-golf and pizza. Different cities, different activities, but the same great vibe.

Check out the highlights and let us know: are you team archipelago or team mini-golf? 👇

As we celebrate the longest day of the year, we want to wish all our amazing followers and everyone celebrating a fantas...
19/06/2026

As we celebrate the longest day of the year, we want to wish all our amazing followers and everyone celebrating a fantastic holiday. Whether you're dancing around the maypole, enjoying good food with loved ones, or just soaking up the summer sun, we hope your weekend is filled with joy.

A wonderful Midsummer to you all! ☀️ 🇸🇪

In this year’s independent client study by Avara Insights, we’ve received the data for our CSI (Client Satisfaction Inde...
09/06/2026

In this year’s independent client study by Avara Insights, we’ve received the data for our CSI (Client Satisfaction Index) – and it’s a solid 9.3 out of 10.

At Bombayworks, we don’t work for our clients; we work with them. We talk about this constantly, both internally and externally, and seeing it reflected so clearly in these numbers from our clients means the world to us. It’s a powerful confirmation of how our culture and way of collaborating actually translate into real value.

Our hearts are full! 💜

To us, this score isn't just a point on a graph – it’s a reflection of the long-term trust and sustainable relationships we’ve built together. It gives our team so much energy to continue growing alongside such fantastic partners.

A huge thank you for the continued trust. We’re thrilled to see that the feeling is mutual!

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