16/12/2025
AI isn’t a tools conversation - it’s a behaviour conversation.
That’s the perspective we shared in our session for Storskogen companies, where we walked through our own AI journey so far.
And like most organisations, this is a work in progress for us.
We’re building capability step by step and some things work really well already, others we’re still refining. That’s the reality of adopting new ways of working.
What we’ve learned so far:
– Curiosity is a great start, but it doesn’t scale on its own
– Managers influence AI adoption far more than any policy
– Small, practical use cases and continuous testing drive real and lasting change
– AI strengthens what we already do well: strategy, content, design, SEO, development and beyond
We’re moving forward steadily, learning as we go – just like everyone else.
If your organisation wants to turn AI curiosity into something more structured and practical, we’re always happy to share what we’ve learned and help you on your journey.
