Digital och AI-marknadsföring, Affärsutveckling, LeadGen, GoogleAds, Marketing Automation, Soc.medier Läs mer på: www.world.com/madelene-wadelius
Digital affärsutveckling, Social Selling, E-kurser och E-learning. Utbildningar i digital marknadsföring som t.ex sociala medier, e-handel, mobil marknadsföring. Madelene Wadelius, Certifierad Digital Marknadsföringskonsult.
12/06/2025
Poor PPC keyword research = wasted ad spend.
To run high-performing campaigns, you need to go beyond basic keyword lists. You need:
🔹 Commercial intent
🔹 Smart match types
🔹 Tight ad group structure
🔹 Negative keywords
At WSI, we help businesses turn PPC into a scalable, trackable growth channel. Great results always start with great keyword research.
11/06/2025
Still treating your social media budget like a shot in the dark?
This smart guide from Social Media Insider shows you how to build a budget that aligns with your business goals, supports experimentation, and proves ROI—without wasting a cent.
💡 This guide will help you learn:
✔️ How to apply the 70/20/10 and 50/30/20 rules
✔️ What costs to track (content, ads, tools, team)
✔️ How much do brands really spend
✔️ Common budgeting mistakes to avoid
Ranking in Google’s People Also Ask box isn’t luck—it’s strategy.
If you want your content to appear in these prime SERP spots, you need to give Google exactly what it wants: concise, structured, relevant answers to real questions. Our latest blog breaks down how to get there without guesswork.
Becoming an AI-assisted business doesn’t have to be overwhelming.
WSI’s AI Business Analysis gives you a crystal-clear roadmap to use AI in ways that actually help—like automating repetitive tasks, improving customer satisfaction, and boosting team productivity.
We’ve spent 30 years helping businesses navigate change. Now, we’re bringing that same expertise to AI.
✅ Simple, strategic AI guidance
✅ No fluff, just results
✅ Personalized roadmap + support
Ready to unlock the power of AI for your business? Let’s talk.
Google's E-E-A-T is no longer optional — it's the new SEO foundation.
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trust, and Google now uses these criteria to determine who deserves to rank.
🚫 AI content that lacks first-hand experience? Not enough.
✅ In-depth insights from real professionals? That’s what Google rewards.
This updated guide on E-E-A-T is packed with strategies that every digital marketer, SEO strategist, and business leader needs to know: 🔗 https://backlinko.com/google-e-e-a-t
As an AI-driven digital marketing agency, WSI helps brands prove their value with E-E-A-T-aligned strategies — from expert-led content to trust-building UX. Let’s talk if you’re ready to turn expertise into rankings.
05/06/2025
Ahrefs’ in-depth guide breaks down semantic SEO with zero fluff—just tactical insight. This is a must-read if you're a digital marketer or agency owner trying to keep your clients competitive in AI-driven search.
What’s covered in this guide:
✅ Entity SEO
✅ Brand associations
✅ Structured data
✅ Semantic vs. lexical search
…and how it all affects your visibility in LLMs.
Creating content on the fly? You’re not alone—and it’s probably costing you in missed opportunities and rushed posts.
HubSpot’s free Social Media Content Calendar Template helps marketers stay organized, consistent, and strategic across every major platform. Plan campaigns, track performance, and build better content without the last-minute stress.
For 30 years, WSI has been a trusted advisor for businesses navigating the digital landscape. Now, we're bringing that same expertise to AI. Our Artificial Intelligence Business Analysis makes AI accessible and actionable for small and medium-sized businesses like yours. Get started today!
Your top-performing content could be your biggest missed opportunity. If traffic is quietly fading or rankings are dipping, it could be the result of content decay. WSI's latest post breaks down how to catch it early, update it right, and get results—without starting over from scratch.
While AI enables a broader range of creative possibilities, many consumers feel less sure about what they’re looking at in terms of authenticity. That, alongside distrust in AI-generated content, can lead to less connection in your messaging.
Read ’s latest blog to learn how can ensure that their message is enhanced by the latest AI tools, not impacted by them.
Incorporating free AI writing tools into your workflow can revolutionize your content strategy. These tools assist in brainstorming topics, drafting content, and polishing your writing, leading to more efficient and effective content creation. Embracing AI technology streamlines the writing process and enhances the quality of your output, keeping your audience engaged and informed.
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When it comes to making the most of your web presence, WSI’s vast network of Digital Marketing Consultants can bring global expertise to your local market – applying a digital marketing plan for you that will take your business’ online presence to the next level. If you would like a digital marketing expert to consult on your online strategy be sure to get in touch with a WSI Consultant.
We help entrepreneurs and business leaders
WSI is an innovative digital marketing agency with offices in over 80 countries. We help entrepreneurs and business leaders cost-effectively unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities.
There are no magic bullets when it comes to growing your business, however with over two decades of experience, we have discovered the Internet shortcuts for delivering exponential results. WSI can help you realize your vision through intelligent, time-tested marketing strategies and methodologies.
WSI is Making a Difference in Our Clients' Lives
It’s great when we help our clients boost their conversions or generate more leads. But it isn’t the numbers and percentages that drive us – they’re important, don’t get us wrong, but we strive to make a difference in the lives of our clients. Whether it’s helping them generate enough revenue to expand to multiple locations, developing content to enable them to reach an entirely new type of customer, or mapping out a digital marketing strategy that delivers them an award-winning reputation, WSI is making a difference. We are the happiest when we positively impact the lives of our clients beyond their monthly KPI reports.
