Digital och AI-marknadsföring, Affärsutveckling, LeadGen, GoogleAds, Marketing Automation, Soc.medier Läs mer på: www.world.com/madelene-wadelius
Digital affärsutveckling, Social Selling, E-kurser och E-learning. Utbildningar i digital marknadsföring som t.ex sociala medier, e-handel, mobil marknadsföring. Madelene Wadelius, Certifierad Digital Marknadsföringskonsult.
21/08/2025
World Entrepreneurs Day honors the dreamers who refuse to accept "that's just how things are done." Entrepreneurs see gaps where others see walls, opportunities where others see obstacles. They're the ones who look at established industries and ask uncomfortable questions that lead to breakthrough innovations. Entrepreneurial thinking has become essential for any business that wants to stay relevant, because it’s the willingness to experiment, fail fast, and iterate quickly that now determines the difference between companies that thrive and those that merely survive.
20/08/2025
July's Google algorithm update created significant SERP volatility that served as a harsh reminder about the risks of depending entirely on organic search for business growth. While some sites experienced dramatic ranking changes, businesses with diversified traffic strategies—strong social media presence, email lists, and direct traffic sources—maintained stability during the chaos. The update reinforced Google's focus on content quality and user experience, but also highlighted why smart business owners build multi-channel strategies that can weather algorithm storms. Putting all your traffic eggs in Google's basket is a recipe for sleepless nights.
World Photography Day celebrates the power of visual communication in our scroll-heavy digital world. Every day, businesses compete for attention in feeds flooded with content, but the right photograph can cut through the noise instantly. Whether it's authentic behind-the-scenes shots, product photography that tells a story, or user-generated content that builds community, visual elements drive engagement in ways that text alone simply can't match. Smart business owners understand that photography serves as strategic communication that can make or break a campaign. In a world of endless content, images create the moments that make people stop scrolling.
17/08/2025
National Non-Profit Day highlights organizations that have mastered something many businesses struggle with: authentic connection. Non-Profits understand that people don't just want to buy from you—they want to believe in what you're doing. Their approach to storytelling, community building, and transparent communication creates loyalty that money can't buy. In a world where consumers increasingly choose brands based on values, non-profits demonstrate how to lead with purpose while still achieving measurable results. The lesson for businesses? Authenticity works better than advertising, but it requires having something meaningful to be authentic about.
15/08/2025
📣 Your content strategy needs to evolve because AI is changing how people search.
With Google’s AI Overviews and generative engines, we’re seeing:
⚠️ Fewer clicks to websites
⚠️ Summarized answers in search results
⚠️ More competition for attention above the fold
Moz’s article explains how to adjust your strategy:
📍 Focus on real, search-intent-driven questions
📍 Structure your content for AI-friendly snippets
📍 Lean into experience, expertise & unique insights
📍 Prioritize content that builds topical authority
At WSI, we’re helping businesses audit and adapt their content for the new AI-first landscape. If you’re unsure how these changes impact your visibility and traffic, let’s talk.
📩 DM us or comment “Content Strategy” to book a consult.
Google's evolution toward conversational search represents the most significant shift in SEO strategy since the search engine was invented. Instead of optimizing for specific keywords, successful businesses now focus on understanding the intent behind searches and providing comprehensive, helpful answers. This change rewards content that genuinely serves users rather than content designed primarily to rank well. Voice search, AI overviews, and natural language processing mean the future belongs to businesses that can anticipate what people need and deliver it in the most helpful way possible. SEO just got a lot more human.
Ahrefs released comprehensive AI marketing statistics this summer that confirm what many of us suspected: AI stopped being a "nice to have" and became essential faster than anyone predicted. The 44 key statistics reveal how dramatically search behavior, referral traffic, and customer interactions have shifted in 2025. From AI Overviews changing how people find information to new patterns in brand visibility, the data provides a roadmap for understanding where businesses are headed. Smart business owners and marketers are using these insights to inform their strategy and budget decisions because ignoring AI trends in 2025 is like ignoring mobile trends in 2010.
International Youth Day reminds us that the future belongs to people who understand technology as a native language rather than a foreign concept. Young entrepreneurs are building companies that think differently about customer experience, sustainability, and global connection because they've never known a world where these things were optional. Their fresh perspectives challenge assumptions that older generations didn't even realize they were making. At WSI, we're constantly inspired by the creativity and fearless innovation that young leaders bring to digital marketing—they see possibilities where others see problems.
10/08/2025
AI-driven personalization has fundamentally changed marketing from broadcasting to thousands to having personalized conversations. Instead of creating one campaign for thousands of people, smart businesses now use AI to create thousands of personalized experiences that feel like one-on-one conversations. The approach builds genuine relationships between brands and customers because when people receive content that truly resonates with their needs and current situation, they don't just engage more—they trust more, buy more, and recommend more. We finally have technology that can treat every customer like your most important customer, which is exactly what good customer service has always been about.
🚀 Planning to build or rebuild your website?
Start smart — and don’t just think “design,” think strategy.
This Ahrefs guide outlines the complete roadmap to building a high-performing site:
🔧 Set clear goals and structure
📝 Create optimized content from day one
🔍 Build SEO into your foundation
📱 Ensure mobile speed and UX
🔐 Add security, analytics & tracking
At WSI, we work with businesses to build websites that are:
✅ Strategically planned
✅ Search engine and AI-search optimized
✅ Built to convert and scale
📩 If you're thinking about launching or upgrading your site, let’s connect. We’ll help you build it right the first time.
TikTok's 120% growth in shopping this year shows how quickly social commerce has evolved from "interesting experiment" to "essential sales channel". The platform succeeded by making purchases feel spontaneous rather than forced—people buy things while they're being entertained, not when they're being sold to. This reflects a broader shift where discovery, evaluation, and purchase increasingly happen within the same platform. And businesses adapting to this trend are meeting customers where they're already spending time instead of trying to drag them to separate e-commerce sites. The lesson? Go where attention lives, don't try to redirect it.
Being named a finalist for Best Business Innovation at the CanadianSME Awards feels good, but the real achievement is making AI accessible for businesses that don't have Silicon Valley budgets. Too many companies think advanced technology requires completely rebuilding everything they've already built. WSI’s approach focuses on practical AI implementation that delivers measurable results without forcing businesses to throw away systems that already work. Real innovation happens when sophisticated technology becomes simple enough for actual business owners to understand and implement without needing a computer science degree.
Var den första att veta och låt oss skicka ett mail när WSI WebAnalys - Digital Marketing & Sales postar nyheter och kampanjer. Din e-postadress kommer inte att användas för något annat ändamål, och du kan när som helst avbryta prenumerationen.
When it comes to making the most of your web presence, WSI’s vast network of Digital Marketing Consultants can bring global expertise to your local market – applying a digital marketing plan for you that will take your business’ online presence to the next level. If you would like a digital marketing expert to consult on your online strategy be sure to get in touch with a WSI Consultant.
We help entrepreneurs and business leaders
WSI is an innovative digital marketing agency with offices in over 80 countries. We help entrepreneurs and business leaders cost-effectively unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities.
There are no magic bullets when it comes to growing your business, however with over two decades of experience, we have discovered the Internet shortcuts for delivering exponential results. WSI can help you realize your vision through intelligent, time-tested marketing strategies and methodologies.
WSI is Making a Difference in Our Clients' Lives
It’s great when we help our clients boost their conversions or generate more leads. But it isn’t the numbers and percentages that drive us – they’re important, don’t get us wrong, but we strive to make a difference in the lives of our clients. Whether it’s helping them generate enough revenue to expand to multiple locations, developing content to enable them to reach an entirely new type of customer, or mapping out a digital marketing strategy that delivers them an award-winning reputation, WSI is making a difference. We are the happiest when we positively impact the lives of our clients beyond their monthly KPI reports.
