WSI WebAnalys - Digital Marketing & Sales

WSI WebAnalys - Digital Marketing & Sales Digital och AI-marknadsföring, Affärsutveckling, LeadGen, GoogleAds, Marketing Automation, Soc.medier Läs mer på: www.world.com/madelene-wadelius

Digital affärsutveckling, Social Selling, E-kurser och E-learning. Utbildningar i digital marknadsföring som t.ex sociala medier, e-handel, mobil marknadsföring. Madelene Wadelius, Certifierad Digital Marknadsföringskonsult.

The spirit of Thanksgiving highlights the importance of connection. We extend our sincere gratitude to our valued client...
27/11/2025

The spirit of Thanksgiving highlights the importance of connection. We extend our sincere gratitude to our valued clients, partners, and dedicated team members—thank you for being an integral part of our journey. We wish you a warm, joyful holiday filled with cherished company.

🚀 Want Better AI Output? Use C.R.A.F.T.�Great AI results don’t come from luck—they come from structure.The C.R.A.F.T. Fr...
26/11/2025

🚀 Want Better AI Output? Use C.R.A.F.T.�
Great AI results don’t come from luck—they come from structure.

The C.R.A.F.T. Framework helps you design prompts that consistently deliver clarity and precision:�
C — Context: Set the background so AI understands the situation.�
R — Role: Define who the AI should act as (e.g., “B2B Marketing VP”).�
A — Action: Use clear verbs (“Draft,” “Compare,” “Summarize”).�
F — Format: Specify structure, tone, or length (e.g., “Professional tone, 200 words max”).�
T — Target: Clarify your audience and desired outcome.�

💡 Challenge: Try applying CRAFT to your next task.

Which letter changes your output the most? Tell us below!

Small and medium-sized businesses often express great optimism about AI, yet many struggle to achieve a tangible return ...
24/11/2025

Small and medium-sized businesses often express great optimism about AI, yet many struggle to achieve a tangible return on investment. This disconnect between high hopes and low returns often stems from challenges in ex*****on, a lack of clear strategy, and poor prioritization.

Get insights on how SMBs can move from AI overload to meaningful outcomes — and why pilot projects, ethical design, and human oversight are key.

https://www.wsiworld.com/blog/the-ai-paradox-why-smbs-are-both-ready-and-reluctant-to-embrace-ai

On International Children's Day, let's renew our commitment to building a safer, more compassionate world where every ch...
20/11/2025

On International Children's Day, let's renew our commitment to building a safer, more compassionate world where every child has the opportunity to grow, dream, and flourish. Together, we can shape the future. 💙

Brand Mentions in AI Answers are the New Competitive Edge.If you’re only tracking social mentions, you’re missing a majo...
19/11/2025

Brand Mentions in AI Answers are the New Competitive Edge.

If you’re only tracking social mentions, you’re missing a major visibility signal.

Ahrefs’ latest guide highlights that AI brand mentions—references across ChatGPT, Gemini, and AI Overviews—are emerging as one of the most powerful indicators of authority and reach.

AI Brand Monitoring is now a proactive SEO and content function, not a reactive social one.

Key steps to win AI Share of Voice (SOV):

1. Fact-Check the AI: Systematically track what AI says about your brand to catch and correct misinformation (e.g., old pricing).
2. Close the Gap: Identify topics where competitors are mentioned but you are not, then create targeted "vs" pages or how-to content.
3. Build Authority: Get featured on authoritative, high-citation third-party sites, as AI models use these to build brand confidence.

This is a must-read for anyone serious about future-proofing their content and brand strategy.

https://ahrefs.com/blog/brand-mentions/

Back in the 90s and 2000s, staying in touch with clients was a manual job. After an event or introduction, follow-ups re...
18/11/2025

Back in the 90s and 2000s, staying in touch with clients was a manual job. After an event or introduction, follow-ups relied on memory, sticky notes, or someone’s calendar. Timing was hit-or-miss, and interest often faded before the next call or email.

Today, staying connected is instant and strategic. Modern tools make it easy to send the right message at the right time — automatically keeping conversations alive and opportunities moving forward.

That said, we know there are still some die-hard old-schoolers out there.

Be honest — how many sticky notes are on your desk right now?



Learn more about WSI’s 30-year journey: https://www.wsifranchise.com/blog/wsi-celebrates-30-years-in-digital-marketing

AI and automation have become part of everyday marketing operations—transforming how teams plan, create, and connect wit...
17/11/2025

AI and automation have become part of everyday marketing operations—transforming how teams plan, create, and connect with customers.

For businesses, the priority now is integration: aligning people, processes, and technology to drive measurable results.

Our latest blog outlines four actions to help leaders modernize their marketing approach, strengthen team performance, and keep their strategy moving in the right direction:

https://www.wsiworld.com/blog/ai-and-the-future-of-marketing-4-critical-moves-to-stay-ahead

TikTok video lengths are evolving! It's no longer just about quick 15-second clips. reports that the platform is testin...
14/11/2025

TikTok video lengths are evolving! It's no longer just about quick 15-second clips. reports that the platform is testing longer formats, a shift brands should note and adapt to. While shorter videos are still great for reach, longer videos can encourage deeper engagement. See what length works best for your strategy here: https://www.socialinsider.io/blog/how-long-are-tiktok-videos/

This World Kindness Day, let's cultivate kindness in our workplaces and communities. By fostering stronger connections a...
13/11/2025

This World Kindness Day, let's cultivate kindness in our workplaces and communities. By fostering stronger connections and lasting trust, we can collectively make kindness a habit.

In 1995, content creation started with a flip chart, a brainstorming session, and plenty of coffee. Ideas made their way...
11/11/2025

In 1995, content creation started with a flip chart, a brainstorming session, and plenty of coffee. Ideas made their way slowly from meeting rooms to printed drafts. Every step took time — and more than a little paper.

Today, ideas can leap from concept to first draft in seconds. AI tools and creative platforms turn sparks of inspiration into polished copy, designs, or videos before your coffee even cools.

But the real magic isn’t just in the speed — it’s in choosing the right tools and using them well.

Over the past 30 years, WSI has helped businesses evolve their message without losing their meaning — combining new technology with timeless marketing strategy.

💡 What’s one tool you’ve started using recently that’s changed the way you create content?



Learn more about WSI’s 30-year journey: https://www.wsifranchise.com/blog/wsi-celebrates-30-years-in-digital-marketing

On Remembrance Day, we honor the service and sacrifice of those who gave everything for our future. We stand united with...
11/11/2025

On Remembrance Day, we honor the service and sacrifice of those who gave everything for our future. We stand united with our colleagues, partners, and clients in gratitude.

Brand Mentions are the new Backlinks for the AI Era.Search engines—and AI systems—now look beyond hyperlinks. They evalu...
10/11/2025

Brand Mentions are the new Backlinks for the AI Era.

Search engines—and AI systems—now look beyond hyperlinks. They evaluate how often and how positively your brand is mentioned across the web to determine credibility, authority, and visibility. According to Ahrefs, tracking and auditing brand mentions is quickly becoming as essential as traditional backlink audits.

Here are five things to look for in a modern SEO audit 👇
✅ Benchmark web visibility and mention velocity
✅ See how mentions influence AI narratives
✅ Recover “lost” or outdated mentions
✅ Correct misinformation before it spreads
✅ Identify competitive gaps in your brand’s presence

Don’t wait for competitors to get ahead. Start treating brand mentions as a top SEO signal:

https://ahrefs.com/blog/audit-brand-mentions/

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WSI - A Digital Marketing Company

When it comes to making the most of your web presence, WSI’s vast network of Digital Marketing Consultants can bring global expertise to your local market – applying a digital marketing plan for you that will take your business’ online presence to the next level. If you would like a digital marketing expert to consult on your online strategy be sure to get in touch with a WSI Consultant.

We help entrepreneurs and business leaders

WSI is an innovative digital marketing agency with offices in over 80 countries. We help entrepreneurs and business leaders cost-effectively unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities.

There are no magic bullets when it comes to growing your business, however with over two decades of experience, we have discovered the Internet shortcuts for delivering exponential results. WSI can help you realize your vision through intelligent, time-tested marketing strategies and methodologies.