20/01/2022
"The global base of music subscribers continues to grow strongly with 523.9 million music subscribers at the end of Q2 2021, which was up by 109.5 million (26.4%) from one year earlier"
https://www.midiaresearch.com/blog/music-subscriber-market-shares-q2-2021
This is quite amazing. How far can it go? Some notes:
NetEase and Tencent is in China only - 19% of the market. Also, one of the largest music streaming sites, YouTube, doesn't have any subscribers and are not included + STIM has only managed to get a deal for Europeans watching YouTube, nowhere else. Tough luck, songwriters. (*YouTube Music is a separate app)
MIDiA’s annual music subscriber market shares report is now available here (see below for more details of the report). Here are some of the key findings. The global base of music subscribers continues…