We cover the people, companies, investments, governance, technology, media rights, retail, course operations and strategic developments shaping the Swedish golf market Golfbranschen.se is Sweden’s only independent news site dedicated exclusively to the business side of golf. We cover the people, companies, investments, governance, technology, media rights, retail, course operations and strategic d
evelopments shaping the Swedish and Nordic golf market. Our readership consists primarily of professionals working within golf clubs, federations, golf course management, retail, travel, tech providers and industry suppliers. A clearly defined professional audience
We reach decision-makers and influencers within the Swedish golf industry. A significant share of our readers hold senior positions and are responsible for budgets, procurement and strategic partnerships.
2. A niche platform with high relevance
Golfbranschen.se is not consumer golf media. Your message is not competing with instruction tips, equipment reviews or lifestyle content — it appears in a professional industry context.
3. Strong credibility and independent journalism
The platform is run by a professional journalist and operates independently from federations, commercial chains and interest groups. This independence creates trust — and trust increases the value of exposure.
4. Native advertising in a serious editorial environment
We offer native articles clearly labelled and produced in a journalistic format. This allows companies to explain initiatives, launches or strategic developments in a way that informs rather than “sells”. Our philosophy is simple: you sell better when you don’t oversell.
5. Access to a concentrated market
Sweden has approximately 450 golf clubs and one of the highest per capita golfer populations in Europe. The market is mature, structured and professionally organized — making it attractive for international suppliers and service providers.
6. Monthly reach among industry professionals
Golfbranschen.se has just under 40,000 unique visitors per month, with the majority having a professional connection to the golf industry. Who advertises with us? Our advertisers typically include:
• Technology providers (booking systems, range tech, data solutions)
• Course suppliers and machinery companies
• Retail and equipment brands
• Travel and destination companies
• Consultants and service providers targeting golf clubs
Formats
We offer:
• Native articles
• Display advertising
• Newsletter exposure (2 500 subscribers, weekly frequence)
• Sponsored industry insights
• Long-term content partnerships
All collaborations are structured to protect editorial integrity and reader trust.
