Peculiar Concept

11/07/2025

It’s an absolute pleasure to bring this pop-up experience to life for Jo Malone London and we’re very honored to be part of such an iconic brand’s journey. We would also like to extend our heartfelt thanks to the incredible team at Jo Malone TR APAC for all their support and collaboration on this project and we look forward to more exciting launches ahead with them.

The Pop up will be from 1st-29th July, the colourful animation brings the spirit of the British seaside to Hainan while showcasing the limited-edition Raspberry Ripple cologne in an immersive setting, So do drop by if you are visiting Haitang Bay 😊

The multi-sensory pop-up channels the spirit of a classic British summer beach day – anchored by oversized ice cream cones, candy-striped décor and a vintage ice cream van.

23/06/2025

For our first mega activation in the Korean market, we were given the opportunity from Estée Lauder Group TR Team to design a dynamic event experience at Incheon International Airport—one of the busiest and most influential travel hubs in Asia. Our concept was rooted in the idea of elevated discovery, merging the luxury DNA of Estée Lauder’s portfolio with Korea’s innovative, design-forward culture.
Recognizing the unique environment of a high-traffic airport, we created an immersive space that was both visually arresting and operationally seamless. The design balanced elegance with approachability, using layered lighting, careful selected materials, and curated sensory elements to invite travelers into a moment of beauty and escape.
Cultural nuances, traveler behaviors, and spatial limitations were carefully considered to ensure the experience resonated with both local and international audiences. This event marked not only our first footprint in the Korean market, but also a successful collaboration that redefined beauty retail engagement in a fast-paced, transit setting.

06/06/2025

https://moodiedavittreport.com/estee-lauder-jo-malone-and-mac-star-in-triple-pronged-incheon-pop-up-with-shinsegae/

We have arrived in Korea ☺️☺️☺️

The immersive beauty showcase brings together Estée Lauder, Jo Malone London, and MAC – offering a one-stop shopping experience across skincare, fragrance and makeup.

01/06/2025

30/05/2025

Team Peculiar has finally touched down in Korea Incheon Airport 😎👏🏻👏🏻👏🏻

28/05/2025

Coty Travel Retail has unveiled an exclusive Burberry cross-category activation at Singapore Changi Airport, bringing the worlds of beauty, fragrance, and fashion together for a dynamic multi-sensory experience.

We are so honoured to be given the opportunity to be part of this launch and it has been a joy working with the team in Coty 😊

Cheers to everyone who’s involved in this event and we are looking forward to more exciting launches ahead with them.

Lastly, do pop by Changi T3 to check out the pop up if you are in the area.

02/05/2025

Another great launch by Guerlain at Bangkok SVB Airport.We would like to thank Guerlain TR APAC team for giving us this opportunity to be part of this and it’s a joy working with the team 😊Do check out the Pop up if you are in Bangkok SVB Airport.It’s been an exciting year so far for team Peculiar and do stay tune for more 😊

22/04/2025

Another great launch by the team and we would like to thank Dior TR APAC Team for giving us this opportunity to be part of it.

Do check out the pop up if you are in Bangkok SVB Airport 😊

21/03/2025

Elizabeth Arden has launched the Beauty News Booth at Changi Airport, in partnership with Changi Airport Group and The Shilla Duty Free Singapore.
The animation is part of the brand’s annual ‘Travel with Arden’ campaign, which offers a refreshed theme each year to engage global travellers.

We are so thankful to be a part of this launch and it's always a joy to work the the team at Elizabeth Arden.

Congratulations on the launch and we look forward to more exciting projects ahead :)

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The latest iteration of the Travel with Arden campaign at Changi Airport pays tribute to brand founder Elizabeth Arden, celebrating her inspiring journey and enduring legacy in the beauty industry.

19/02/2025

Starting the year in the right direction ☺️ Glow on the go with ! 💄✨ Dior is excited to welcome travelers to their exclusive Dior Lip Glow outpost at SVB Airport, Thailand. Experience the perfect touch of color and hydration for naturally radiant lips—your must-have beauty essential for every journey.

17/02/2025

Christian Dior together with and opens the doors to The Couture of Twirl, an exclusive concept specially created for the first perfume of the House of Dior, Miss Dior which was created in 1947 by Christian Dior. “Miss Dior was born from evenings in Provence, illuminated by fireflies, where green jasmine harmonises with the melody of the night and earth”CHRISTIAN DIOR, 1947Step into our beauty journey of surprises as the exclusive Miss Dior Café pop-up (video) arrives in Singapore as Changi's first, offering a selection of exclusive pastries created just for Dior available now till 11 March 2025. ​Experience it yourself at Changi Airport Terminal 3 Departure.

23/01/2025

Indulge in the world of Miss Dior at Changi Airport ✨ Discover the timeless elegance of Miss Dior fragrances at our exclusive T3 HPP (High Priority Passenger) outpost. Perfect for a luxurious touch to your travel journey or as a special gift. Experience beauty in every bottle.