The Little Black Book - TLBB

The Little Black Book - TLBB Productivity Solutions Grant Vendor for Digital Marketing (Video), Appointed by IMDA.GOV.SG We share the process that goes behind our work. Let’s start.

Inspirations, discoveries, facts, fictions, trivia, rumours, gossips, sketches, comments, thought process, work process, anything that can begin a conversation, and fill up the pages of this little black book, we will share. www.tlbb.com.sg

Digital Agency based in SG

Putting together material for a historical  documentary or want to share your company’s story dating back to its beginni...
24/10/2023

Putting together material for a historical documentary or want to share your company’s story dating back to its beginnings? Restore black-and-white photos in seconds with this free and automatic colourisation tool. Palette transforms everything, from old-time photos to modern artworks, into high-quality and vibrant coloured images – no professional colourists and no Adobe Lightroom skills needed. We tried this amazing tool out on a movie still from Spielberg’s Schindler's List, tell us what you think!

Which three abilities do most business owners and marketers lack? Copywriting, data analysis and digital strategy. If yo...
19/10/2023

Which three abilities do most business owners and marketers lack? Copywriting, data analysis and digital strategy. If you’re planning to fill these skill gaps in your resume, Udemy Business is the online teaching platform for you. Get free access to thousands of courses through the National Library Board (NLB). This here is the clincher: you can learn it all from home – during weekends or even slow work days – all via desktop (nlb.gov.sg) or the mobile app; search ‘NLB Mobile’ on the Apple App Store or Google Play store. SAVE this for later!
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Those who say ‘not everything can be fixed in post’ have never heard of the Magic Eraser. It is a free, browser- and app...
16/10/2023

Those who say ‘not everything can be fixed in post’ have never heard of the Magic Eraser. It is a free, browser- and app-based alternative to photo editors like Adobe Photoshop – no RAM-heavy software download, no steep learning curve and no pricey subscriptions. You can now easily edit out photobombers in your real estate photos, retouch your product close-ups and more. See how we turned this ‘NG’ picture to ‘OK’ in just a couple of quick brushstrokes – SHARE this hack with a fellow designer or marketer in need!

Before you send that email to your agency, read this! Creative briefs can get 'deeply insecure' too, not just people – a...
12/10/2023

Before you send that email to your agency, read this! Creative briefs can get 'deeply insecure' too, not just people – and a campaign that starts off on a hesitant or indecisive foot can lead to project disaster. Swipe to see the top six signs, and what you could be doing wrong. SAVE THIS POST!

Artificial intelligence. Some people love it, some people hate it. We asked our creatives what they thought of Midjourne...
09/09/2023

Artificial intelligence. Some people love it, some people hate it. We asked our creatives what they thought of Midjourney AI, an image generator that’s at the centre of controversy now. Here’s what they have to say about the fate of human imagination (and their job security): AI is a great tool to automate repetitive parts of the job, but it’s never going to replace designers and copywriters – at least not the good (read: experienced and proficient) ones.

AI can create, but it cannot be creative. It replicates and approximates high levels of detail to give it the impression that it can accomplish any creative task, but it neither has the faculty to understand context to problem-solve nor the ability to create new styles of art and literature. In other words, if your profession requires the fullest expression of meaningful creative potential, you’re safe.

Do you agree? Get in on the conversation, comment below!

Long-form videos take a lot of time and money to create, so why stop at one upload? Get more bang your ad buck by repurp...
06/09/2023

Long-form videos take a lot of time and money to create, so why stop at one upload? Get more bang your ad buck by repurposing core content into multiple short versions for social media platforms. Vidyo auto-selects top moments, edits and captions them for various uses – teasers, highlights, how-tos, FAQs, campaigns and more. Check out the awesome TikTok versions of a 2-minute video we created with this AI tool. SAVE THIS POST!

Bill Gates said, “Content is king." What would he say about this post, we wonder? We figured it out with ChatGPT! Our te...
24/07/2023

Bill Gates said, “Content is king." What would he say about this post, we wonder? We figured it out with ChatGPT! Our team put together a series of prompts to glean AI-generated insights and ideas from the world’s most celebrated geniuses – and the results are astounding. Try these prompts yourself – SAVE THIS POST!

Slow recruitment, red-flag candidates, bad hires – in this economy?! Dealing with the financial stress that comes with f...
21/07/2023

Slow recruitment, red-flag candidates, bad hires – in this economy?! Dealing with the financial stress that comes with fallouts can be challenging, especially if you are a budget-strapped start-up or struggling with filling positions to grow your business. This AI-powered virtual employee can help you in a hiring pinch. Cody AI is designed to assist in various marketing, sales and HR tasks including bringing new ideas into your brainstorm sessions, creating directories for quick access to data and troubleshooting processes. Just upload your business-related Word, PowerPoint or PDF documents – the more information you feed it, the more you empower the AI to help your business. SHARE this with an entrepreneur in need!

Your AI-nxiety is showing – and it’s not a great look during project pitch meetings or job interviews! Most marketers an...
18/07/2023

Your AI-nxiety is showing – and it’s not a great look during project pitch meetings or job interviews! Most marketers and creatives don’t have a compelling comeback to this harrowing question: Why should I pay for your services when this software does it faster and for free? Here are three things to say to prospective clients and employers to convince them that you’re the better ‘hire’. Have you used any of these, let us know how it worked!

11/07/2023

Made by photographers, for photographers! This Constrastly 180+ action bundle pack makes easy work of editing and post-processing images. Instead of starting from scratch, simply run a preset action and fine-tune the style or effect to achieve stunning results – monochromatic, vintage, cinematic or others. Cut out workflow bottlenecks in one click, share this with your fellow shutterbugs.

08/06/2023

Are you looking for references of music videos that aired in the decade of grunge, or writing a script with all the cultural touchstones from the era of blockbuster movies – perhaps you’re just a Gen Z who has no clue what those Xers and millennials are going on about! My 90s TV is a television simulator that’s kitschy, informative and downright entertaining – SHARE this on your feed.

So many self-help books, so little time. If you’re like us, you like to read but there aren’t enough hours in a day. Her...
04/06/2023

So many self-help books, so little time. If you’re like us, you like to read but there aren’t enough hours in a day. Here’s an underrated tip for you: ChatGPT does a great (maybe even a better) job of gleaning insights from authors compared to typical book review or summary sites. For a start, simply name drop the author and the title, and ask the engine to include three takeaways and two famous quotes from the book – just like what we did with the personal finance literacy piece by Robert Kiyosaki – we highly recommend this book!

01/06/2023

The client wants text tweaks, and they need it now! No problem, until you realise your copywriter is on vacation… Generative AI to the rescue! But there are tons of engines to choose from, and it can be overwhelming when you need a fast solution. TinyWow is an all-in-one platform you should bookmark on your browser now. Just select a file management, design or writing suite, and pick the AI tool you need.

You’ve got the perfect product, the perfect ad, the perfect landing page — but no results – what’s to blame here? Self-c...
17/05/2023

You’ve got the perfect product, the perfect ad, the perfect landing page — but no results – what’s to blame here? Self-centred copy! That all-about-you brag fest is killing conversions. There is no point in shouting about how amazing your product features are if you can’t figure out what they do for customers. Go from standard sales language to sales conversion-worthy copy, SHARE this post with a copywriter, or someone that needs one!

Address

Kallang

Opening Hours

Monday 09:00 - 19:00
Tuesday 09:00 - 19:00
Wednesday 09:00 - 19:00
Thursday 09:00 - 19:00
Friday 09:00 - 19:00

Telephone

+6587899028

Website

https://tlbb.com.sg/books-that-make-you-smarter-boost-your-marketing-intelligence-confidence/

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Our Story

Established in 2009, The Little Black Book is a digital marketing agency that started out with the mission of creating functional designs to build brand love.

In 2014, we were awarded Google Partners and have since helped many brands, both big and small, to create compelling online content for digital audiences.

We believe the way into the hearts of audiences is through smart, trendy content that informs as well as delights.