Virtual events are transforming how B2B companies in APAC connect with their audiences. As businesses navigate a region marked by geographic and cultural diversity, webinars, virtual conferences, and online workshops are proving to be cost-effective, scalable, and data-rich marketing tools. From building brand authority to generating qualified leads, the potential is immense.
In B2B marketing, trust and credibility matter more than ever. Companies in logistics and manufacturing are tapping into employee advocacy to build stronger customer and prospect relationships, extend their reach, and humanise their brand. Learn how industry leaders are turning internal voices into a powerful external strategy and what marketing managers can do to activate their own teams.
B2B marketing in APAC is rapidly evolving, driven by digital transformation, stricter data privacy demands, and shifting customer behaviours. From emerging technologies to changing market dynamics, staying ahead means understanding the trends reshaping how businesses connect and compete across the region.
In an unpredictable economic climate, B2B companies across the APAC region are under pressure to do more with less. Challenging market conditions call for smarter, more agile marketing strategies that prioritise adaptability, budget efficiency, and stronger customer relationships.
While uncertainty brings complexity, it also creates space for innovation. By rethinking traditional approaches and staying customer-focused, businesses can position themselves as resilient leaders and navigate change with confidence.
Sustainability is transforming B2B strategies, especially in logistics, manufacturing and heavy equipment industries. More than just a buzzword or a compliance issue, it is now a competitive edge that drives marketing, attracts eco-conscious customers and improves operational efficiency.
Understand how sustainability is shaping the business landscape for these industries in APAC and how marketing teams can position their companies as leaders in this critical space.
The logistics sector in Asia-Pacific is evolving fast. Once reliant on paper-based systems and phone calls, many companies are now embracing digital platforms to meet rising demand for seamless, efficient, and transparent services.
Driven by the boom in e-commerce and shifting customer expectations, logistics players are rethinking their strategies to stay competitive in a digital-first world.
In the fast-paced, competitive world of B2B marketing, lead nurturing plays a pivotal role in transforming potential prospects into long-term, loyal customers. However, the APAC region presents unique challenges and opportunities that marketing managers need to navigate when designing an effective lead nurturing strategy. From diverse cultural nuances to varying digital engagement preferences, the approach to lead nurturing in APAC must be carefully tailored for maximum impact.
In todayโs digital-first world, the heavy equipment industry faces the challenge of reaching an increasingly tech-savvy, time-strapped audience. Buyers in this sectorโranging from construction managers to procurement officersโexpect high-quality content that offers both value and clarity, especially when evaluating high-investment machinery. Video content has emerged as one of the most effective tools for heavy equipment companies to communicate their offerings in a way that resonates with decision-makers.
From all of us at 90 Degrees Asia, we extend our heartfelt wishes to our clients, partners, and friends celebrating this special day.
May this Vesak bring you moments of reflection, compassion, and renewed clarity โ values that resonate deeply with us both personally and professionally.
Explore the role of personalised experiences in B2B marketing, especially in manufacturing and logistics, where decision-makers require specific solutions.
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My goal for 90 Degrees Asia is to continue building into the future and helping companies expand their potential onto the global stage. Through the services that we provide, we want to be the catalyst for companies to fulfil their international business aspirations, just as I had when I founded this company.
With over a decade of digital marketing experiences, 90 Degrees Asia understands what is required to build a successful online brand. We leverage on our valuable experiences to offer advice on best practices and provide realistic solutions in increasing our clientsโ brand value.
With an evolving web and new innovations created every day, 90 Degrees Asia prides itself in keeping abreast with the latest developments in the marketplace and ensuring that the work we do for our clients mirrors the advancements in the digital world.
We drive results through deep knowledge of local markets and proven experience through our Asian network to craft a detailed marketing strategy for a successful marketing campaign in the region.
Our work ethic at 90 Degrees Asia is to deliver quality effort and surpassing our clientโs expectations since client satisfaction is our ultimate priority. Communication is an essential factor in forming solid relationships with our clients, which is why I place utmost importance on updating our clients regularly with progress reports, while also making our team readily available to lend support whenever the need arises.
Our meticulous attention to details driven by a competent team of marketers and industry connections mean youโre assured of an effective strategy that will successfully execute all aspects of your program. Hence, our mission is to provide far-reaching opportunities that will ensure your organisationโs success.
