For The Optics

06/05/2025

Client: Spartan
Category: Concept Development, Production & Videography
Date: January 2025
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This is where it all begins — the baseline before the storm.
Kicking off with real-time brain mapping by Santiago Brand, followed by an all-out treadmill push — David Watson’s journey starts with the brain in focus and the body under fire.

Spartan
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THE HARD WAY: WATSON’S BRAIN MAPPING – EPISODE 1

Think your tough workouts are just helping you build muscle? Think again.

Join David Watson in Spartan’s The Hard Way series as he explores the fascinating effects of grueling workouts — and doing hard things — on the brain.

05/05/2025

Client: Spartan
Category: Concept Development, Production & Videography
Date: January 2025
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When performance meets pressure, there’s only one way forward: The Hard Way.

Join David Watson as he takes on a brutal test of body and brain — from all-out sprints to jumping jacks in a sweltering sauna, ending with a deep-freeze plunge. Shot at Arctic Fitness in Singapore, with advanced neuro-mapping by Santiago Brand — capturing, in real time, what the brain endures under extreme physical stress.

From concept to final cut, we brought this series to life — blending science, storytelling, and Spartan grit into one sharp narrative.

Stay tuned — Episode 1 drops later today. 🧠🧊🔥

23/10/2024

Client: Patrón x Oracle Red Bull Racing
Category: Videography
Date: September 2024
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The Oracle Red Bull Racing x Patrón Tequila F1 Afterparty at
The Singapore EDITION was the highlight of F1 weekend in Singapore. We captured every exhilarating moment as luxury and excitement collided, with Patrón El Cielo—the world’s first four-times distilled prestige tequila—taking center stage. From the energy of the crowd to the unmatched performances, it was a night of high spirits and unforgettable celebrations. 🏎️🍸✨�

https://youtu.be/Q0TLjDzHGCk

Client: Patrón x Oracle Red Bull RacingCategory: VideographyDate: September 2024-The x F1 Afterparty at was the high...

23/10/2024

🎥✨ Experience the inspiring conversation we captured with Bryan Johnson at 1880, where he boldly reimagines the future of longevity! https://youtu.be/h38bzys6234

In a world where we’re constantly pushing the boundaries of human potential, Bryan shares his groundbreaking insights on redefining what it truly means to live a long, fulfilling life. No filters needed—just pure inspiration and innovative ideas that challenge the norm.

Press play and immerse yourself in this thought-provoking journey with us! 💬

#1880

🎥✨ Experience the inspiring conversation we captured with Bryan Johnson at 1880 Singapore, where he boldly reimagines the future of longevity!In a world whe...

23/10/2024

In conversation with Bryan Johnson, where the motto is simple: Don’t die. A night filled with bold ideas, deep insights, and the relentless pursuit of longevity and innovation.🔬🌍💪🏻

#1880

23/10/2024

Client: Patrón
Category: Videography
Date: August 2024
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Step into the world of Patrón El Cielo with our exclusive event highlight video. 🎥✨ Against the stunning backdrop of CÉ LA VI Singapore, witness the night unfold into a spectacular showcase of sophistication and elegance. From the first pour to the final toast, every moment exuded unmatched luxury and flair. Patrón Tequila El Cielo’s launch was more than just an event—it was an unforgettable celebration of refined taste and premium craftsmanship. 🥂🍾

Press play to relive the magic and immerse yourself in the spirit of the night. https://youtu.be/J1eEHWg4rD0

Client: PatrónCategory: VideographyDate: August 2024-Step into the world of Patrón El Cielo with our exclusive event highlight video. 🎥✨ Against the stunnin...

23/10/2024

Client: Patrón
Category: Event Photography
Date: August 2024
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We had the honor of capturing the exclusive launch of Patrón El Cielo at CÉ LA VI Singapore, where elegance and excitement took center stage. From stunning cocktails to breathtaking views of the Singapore skyline, the event celebrated Patrón Tequila’s premium spirit in a truly unforgettable way. Explore the highlights of this luxurious evening and experience the moments that made it shine. 🥂✨

23/10/2024

Client: Ce La Vi
Category: Event Photography
Date: August 2024
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As the lights dimmed and the night came alive at CÉ LA VI Singapore, guests were treated to a dazzling surprise—a captivating burlesque performance that left everyone in awe. With sultry entertainment set against the stunning backdrop of Singapore’s skyline, the evening was an exquisite blend of sophistication and thrill. Every detail shimmered with elegance, and we had the privilege of capturing it all. 🥂✨

23/10/2024

Client: Another Bar
Category: Nightlife Photography
Date: August 2024
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We captured the electric energy and unforgettable moments from Another Bar’s recent event. Whether you’re dancing the night away or sharing unforgettable moments with friends, our focus is on preserving the vibe while capturing the moment. Swipe through to see how we highlight the magic of late-night gatherings and create lasting memories through our lens.

23/10/2024

Client: Peak Gym
Category: Photography
Date: August - October 2023
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Capturing the energy, dedication, and focus at Peak SG is all about showcasing the drive behind every workout. From dynamic group sessions to personalized training, our photography captures not just the space but the spirit of the gym and its community.

Swipe through to see how we brought their fit-out and training moments to life through our lens.

23/10/2024

Client: Peak Gym
Category: Logo Design and Branding
Date: August - October 2023
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When it came to bringing the vision of Peak SG to life, we knew the brand needed to reflect more than just fitness—it had to embody movement, progress, and rise. The bold, modern typography paired with the sharp ‘A’ symbol showcases the dynamic energy of the gym while maintaining a sleek and approachable feel. The brand design flows through every aspect of the space, from the signage to the fit-out, ensuring a cohesive identity that motivates each member to reach their personal peak.

Swipe through to see how every element of the Peak brand was crafted to inspire movement and progress.

21/10/2024

Client: Watson Gym Equipment
Category: Event Management
Date: June 2024
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When Simon Watson flew in from the UK for Watson Gym Equipment’s highly anticipated launch in Singapore, held at Arctic Fitness, we knew it had to be an event to remember. From high-energy challenges to sleek custom merch, we managed every detail to showcase Watson’s cutting-edge equipment and bring their brand to life.

Swipe through to hear Simon share the inspiring story of how it all began and what drove him to build the brand into what it is today. 🏋️🏼