19/09/2025
This is the final piece in our five-part series based on the report by Momentum Works and Lazada, exploring how AI is reshaping Southeast Asia’s e-commerce landscape.
Read the full article here: https://e27.co/smarter-than-ever-why-ai-native-platforms-will-redefine-shopping-in-sea-20250912/
The e-commerce scene in Southeast Asia is going through a major shift, moving from AI-assisted tools to truly AI-native platforms. Here are 10 key insights from the report:
1. E-commerce is evolving from basic AI tools to full AI-native platforms.
2. The journey has three stages: AI as a tool, embedded AI across the funnel, and finally, fully AI-native platforms.
3. Today, we’re in the second stage, where AI drives personalisation, recommendations, and seller insights.
4. In the future, AI will make every shopping experience unique with dynamic, personalised interfaces.
5. AI agents will help sellers manage inventory, pricing, and operations automatically.
6. Sellers who embrace AI early can leap ahead of competitors.
7. By 2030, AI could unlock an extra US$131B in annual GMV for Southeast Asia.
8. Winning with AI requires leadership that’s ready to test, adapt, and keep learning.
9. The AI-led growth flywheel connects better customer experiences with improved conversions and smarter operations.
10. For startups, the future is filled with huge opportunities, but only if they build AI-native solutions and cultures now.
The AI-native era isn’t coming, it’s already starting.
Southeast Asia’s e-commerce is evolving into AI-native platforms, where hyper-personalisation, automation, and intelligent orchestration unlock massive growth potential