Societal

08/03/2023

Today is International Women’s Day. To celebrate, we’d like to thank all the incredible, inspiring women who were part of this book we produced for Sunlight

Their stories of female potential fulfilled continue to motivate us—and everyone else who reads the book—every day.

25/08/2022

Another International Series event. Last week we were in Korea for the Asian Tour International Series Jeju. As in Singapore an intense schedule of shooting 5 films in just 3 days and released over the 4-day tournament.

17/08/2022

Last week we filmed content for the Asian Tour International Series Singapore, 7 films were shot and edited in just 3 days and released over the 4-day tournament.

13/08/2022

We have been far too quiet recently. It’s time we showed what we have been creating. Here’s an image from a campaign we created earlier in the year for Gear Up, a sportswear brand. One of 24 images we created for online content, social, retail, POSM and instore.

09/06/2022

06/12/2021

Over the last 6 months, Societal has been working with LionsBot International, Singapore’s very own robotic cleaning company.

The machines they build are awesome, designed, programmed and built here in Singapore. It’s been a privilege to work on their rebranding and new product launches.

Today we are filming interns about their experience at LionsBot. Good to hear interns taking positively about an internship.

26/11/2021

Societal is pleased and honoured to have been chosen to continue working with SPD to help further the cause of people with disabilities in Singapore.

Based once again on the UNLABEL campaign, this year’s ads confront people’s tendency to see people with disabilities as being different—when we’re ALL different in our own ways.

Shot by Dominic Phua through Studio Daydream , the ads can be seen as 4 and 6-sheet posters in many MRT stations, and as a large format light box in Raffles Place.

We hope the scale of this campaign continues to raise questions in people’s minds about how they view people with disabilities—and helps stop them being labelled as different.

For more information, visit https://www.spd.org.sg/
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19/08/2021

Over the past 4 years, Societal has worked with Unilever’s Sunlight on its brand purpose. It's been an amazing project, using the power of the brand to create social good by celebrating and encouraging female empowerment in Asia.

We’ve undertaken 3 different projects in those 4 years and cast over 150 women in SE Asia—looking for those who were living their passions, realising their dreams, starting their own businesses, finding time to help the less fortunate and more. They’ve included a tattooist in Vietnam to a Thai lady still working at 80 years of age, to a woman who’s set up schools to educate farmers' children in Indonesia.

We’ve collated all their stories into a book, and a series of stories—36 in all—that you can watch here: https://www.societal.com.sg/work #/sunlight-36/

We’d like to salute all the women we've featured, as well as those we simply didn't have the space to show—and our equally brave client who’s championed this very different work for a dishwashing brand!

Last year, we wrote and designed over 80 content pieces for Unilever Food Solutions. We have in-house writers and, when needed, we have writers to go to for specific projects. We’ll also find the right images to illustrate the story.

27/11/2020

The latest Societal work is now on display at an MRT station near you! We’ve recently worked with SPD, a Singapore charity that supports people with disabilities to break down the barriers they face in mainstream society today. This is the latest in their campaign to “Unlabel people with disabilities today”.

Big thanks to Dominic Phua from Studio Daydream for the photography and all at SPD who not only said ‘yes’ to this campaign, but for all the work they do to support people with disabilities every day.

03/02/2020

When you have time to listen - my POV - thanks to Serene for inviting me to chat
https://podcast.bigbrandhack.com/podcast

The Big Brand Hack deconstructs how big brands market themselves through a case study approach of real-life award-winning campaigns

29/01/2020

Print and posters were once the dominant media. Today, it’s the social post that clients are looking at. Except today, stand out creative posts seem to be thin on the ground. The little white box can be as powerful as the printed page and it's up to us to decide what to do with it. We wrote about it on our agency blog – read on for more.

https://www.societal.com.sg/blog

The simplicity of these classic press and posters from yesteryear could easily run in today’s social media. the social post - the new creative media January 17, 2020 It may seem like a bygone era now, but back in the 60’s, great print advertising was every bit as revolutionary as digital marketi...

24/01/2020

We created these fun CNY posts for Suzuki. Happy Year of the Rat to all.