James Soh is A Social Media Marketing Specialist and also the founder of renopedia.sg, the number 1 interior design media in Singapore.
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People's Park Centre #08-15/23
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058357
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James Soh, Social Media Marketing Guru, Founder of Renopedia
James Soh, Social Media Marketing Guru,Founder of Renopedia
What’s your story? My name is James Soh and I’m 32 years old. My parents are from Malaysia and they brought me to Singapore when I was 5. They were poor and we lived in one room when we first arrived. I was raised with proper education thanks to them. At the age of 19, I joined a multi level company and decided to quit University. However, at the age of 22, I owed close to $50,000 to banks. Then I went into the F&B business and lost $20,000. I was near bankrupt and had to find a job at the age of 25 to pay off my debt. I went many interviews and over 20 employers rejected me. Then I went into a publishing firm selling magazine advertisements and became the top sales exec there for a consecutive 36 months. But the world is changing and traditional media is starting to become less appealing to the advertiser. Thus I had to leave traditional media at the age of 30 and I started renopedia.
What excites you most about your industry? Our industry consists of two main industries, the renovation industry and the digital media industry. In the renovation industry you can see different professionals working long hours and putting blood, sweat and tears into their trade. The renovation industry in Singapore is very competitive. It is very advertising driven. At renopedia, we serve as a medium to help these companies. Because of the competitiveness, our platform becomes very valuable to them. And the digital media industry is interesting as it changes every day and a digital marketer like us has to keep learning new skill sets and new things all the time to keep up.
What’s your connection to Asia? We are currently based in Singapore but we have fans in Malaysia who love reading our blogs and looking at our renovation videos. In Singapore, homes are so small that interior designers do not just have to do designs, but they also have to work on the space constraint issue. Singapore homes are not as small as Hong Kong or even Japanese homes so we find our content relevant overseas.
