Shawn Yeo Digital

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Shawn Yeo Digital

💡 Helping biz owners grow with People-first AI-powered Social Media Marketing
👋 Agency est 2013 | Keynote Speaker | Trainer

03/10/2025

Always love how events bring people together, catching up with old friends and making new ones is the best part!

A couple of weeks ago, I had the chance to speak on Content Localisation at the Social Media Conference 2025 in Genting.

What made this trip even more memorable was having wifey join me. We spent a few days enjoying Genting’s cool air before heading over to KL. A nice mix of work, learning, and a little getaway together.

It was fantastic to to connect with fellow speakers in person and learn from their insights:
- Hazrina Azizdin explains shifting social media success metrics from vanity numbers to ROI.
- Liza Marie Lorenzo explores capturing attention through micro-moment marketing in a fast-paced world.
- Benjamin Chew discusses using neuroscience and psychology to boost content engagement.
- Sven Bally shares insights on short-form video trends, creator economies, and brand fit.
- Amander Liew highlights how user-generated content drives trust and community building.
- Muhammad Faiz Ismail presents how AI and search integration are transforming social discovery.
- Cynthia Jee Yoon Kim demonstrates how generative AI can speed up ideation and content creation.
- Stephanie Lam 蓝梦云 discusses turning engagement into loyalty via social CRM.
- Sven Bally explores brand opportunities in decentralized social platforms beyond algorithms.
- Maria Frances Marinay shows how social media can drive nonprofit impact, CSR, and advocacy.

01/10/2025

Hot take. Not every business needs social media.

I once met a business owner who sold door k***s. Just the k**b, not even the full door. He tried social media for a few months but gave up. No one was interested.

Now, could he have gone viral? Sure. I’ve seen a creator selling LED light signs do really well Social Media.

But the real question isn’t “Can I go viral?” The real question is, “Where is your target audience hanging out?”

Would your time be better spent on other sales and marketing channels? Or does creating short videos make sense for your business?

Every business owner should ask this:
Where are my customers hanging out?

Because if your audience isn’t on a platform, then why spend your energy there?

Social media is just a tool. Like any tool, it only works when you pick the right one for the right job.

So before you dive in, think less about “What can I do on social media?” and more about “Where are my customers, and how do I reach them?”

23/09/2025

Mooncakes… but make it social media 🤭 Which one is your fave? 👇

22/09/2025

So happy to bump into Allan Lee after the Social Media Conference 2025. He was there working on a project as well, and it brought back many memories of when we first crossed paths years ago.

Back then, I was just starting off as a trainer in a training school. Allan was in charge of managing the trainers - scheduling, coordination, and everything in between.

It wasn’t always smooth sailing. In fact, many of us faced severe delays with our payments from the company.

Here’s the part that really stuck with me: even after Allan left the company midway through that difficult period, he continued to stay in touch with the trainers to help us get back our due fees. He could have walked away. Instead, he chose integrity.

That kind of commitment and work ethic left a deep impression on me. Years later, it’s still something I respect about Allan, and it's a reminder that true professionalism is about how you show up even when things are tough.

Grateful for the chance encounter and the reminder of what strong values look like in action. 🙌

18/09/2025

Heading off to Day 2 of Social Media Conference 2025!

It's my turn to give a speech today.

If you happen to be around please react as though whatever I say is the most amazing thing ever, thanks in advance 😆

17/09/2025

Insightful day at the Social Media Conference 2025 at Genting, with amazing speakers and discussions.

Will share what I've learnt in a later post!

16/09/2025

Imagine ChatGPT knowing your brand tone, your stories, and even your favorite frameworks… without you typing them every time.

That’s how we use it at Envis8ge.
✅ A GPT for every client
✅ Consistent on-brand posts
✅ Hours saved weekly

What other AI tool has been indispensable to you? Let me know!

15/09/2025

My doctor asked if I required a letter that would recommend me for clerical work in National Service. Basically a nice job with air conditioning.

I had every reason to accept. But I didn't.

Since 4 years old, I've lived with moderate/severe eczema. So in basically every single memory of mine, eczema was always there in the shadows.

It wasn’t just a skin condition, it shaped the way I experienced life.

While other kids cracked crab shells or peeled prawns, I had to resist the temptation, knowing one bite could bring a painful flare-up the next day.

Outdoor play had a time limit. After a short while, the itch became unbearable, forcing me to stop. I'll always remember the time my parents had to put a soft handkerchief on the collar of my school uniform, just to ease the pain of my skin rubbing against the stiff collar. My other friends stared and asked about it (as kids do).. And I would simply look down and try to avoid everyone.

Even at home, small routines became battles. Sometimes I avoided bathing because of the sting. Many mornings, I woke to blood and flakes of skin on my sheets. I've worn gloves to sleep and ran away from the painful medications that had to be applied to open wounds. My loving parents (They are the best in the world, I love them so much!) did everything they could and spent so much money to help my condition.

I don't blame anyone for my condition. Because it has built me into who I am today.

Living with limits made me hungry for freedom. To live a life that would make me happy. I decided that when I grew up, I would design a life without those chains.

Early in my adulthood, I knew I wanted to experience the world on my terms.

So when the doctor suggested writing the recommendation letter for National Service, I told him I still wanted to experience National Service as much as I could. I didn't want to spend 2+ years pushing paper. He adjusted the recommendation accordingly and I eventually became a service medic.

That pursuit to break free has shaped the way I lead today.

I run a social media agency that reflects those values. We are fully remote. We work on flexible schedules. We invest in personal growth and we t

11/09/2025

Guess who turned up for my latest Gen AI session for Marketers? 😆

I know what you're looking for 👇
Photorealistic group selfie with me holding up a smartphone to take a selfie photo. Surrounding me are the Justice League members - Superman, Batman, Wonder Woman, The Flash, Aquaman, and Cyborg - all smiling and posing casually like friends. Natural lighting, urban outdoors. Fun, cheerful vibe, with everyone close together in frame. High def, realistic.

08/09/2025

Posting once is easy. Posting consistently is hard.

But just like Wushu, content grows best with steady reps.

Most creators quit too soon - don’t be one of them 🏆

05/09/2025

Having been doing Social Media Marketing since 2013, I've seen so many business owners posting content just for the sake of it. They're posting for 'themselves' and not their audience.

If you want your content to have more reach, make sure your content falls into one of these categories!

Address

6001 Beach Road #22-01, Golden Mile Tower
Singapore
199589

Website

http://envis8ge.com/

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