Shawn Yeo Digital

Shawn Yeo Digital 💡 Helping biz owners grow with People-first AI-powered Social Media Marketing
👋 Agency est 2013 | Keynote Speaker | Trainer

The world’s most successful brands understand that "tone of voice" is a business asset. And yes, 'irrelevance' or 'chaos...
11/01/2026

The world’s most successful brands understand that "tone of voice" is a business asset. 

And yes, 'irrelevance' or 'chaos' can be part of your tonality too...

When I first started working with global multi-million dollar brands, 
I used to wonder why some brands were so rigid in their brand visuals. 

Over time, I came to understand why, and discovered the power of consistent brand tonality. 
Visuals might grab the initial attention, but your voice is what builds the long-term relationship.

A consistent tonality solves three critical growth hurdles:
- The Recognition Gap: Your content becomes identifiable even before they see the logo.
- The Trust Deficit: A steady voice signals a reliable and stable business.
- The Conversion Barrier: It eliminates the "Who is this?" confusion that prevents people from buying.

Consistency turns a random marketing message into a recognizable brand personality that people actually remember.

In life, you are only as good as your word.
In marketing, you are only as good as your voice.
And if it changes every day, you haven't given them anything to believe in.

What 3 words can you use to best describe your brand? Let me know!

Sometimes you have to think small to win big. 🤏I've always loved these tiny worlds. As a Biomedical Engineer turned Mark...
10/01/2026

Sometimes you have to think small to win big. 🤏

I've always loved these tiny worlds. 

As a Biomedical Engineer turned Marketer, I've always loved trying to see things from different perspectives. 

When I first came across these Tiny Worlds, I was immediately captivated..
Miniature humans exploring the vast terrain of everyday objects 😍

The perfect blend! 

However, I never had the skill/opportunity to create these Tiny Worlds.
Till today (digitally at least). 

These miniature scenes work because they:
Force a Second Look: They re-contextualize the mundane (a keyboard, a sponge, a cup of coffee) into something extraordinary.
Invite Curiosity: You can't help but zoom in to see the details.
Humanize the Brand: They feel tactile, crafted, and clever.

Perhaps shrinking the scale is the best way to expand a brand's impact! 

"The real voyage of discovery consists not in seeking new landscapes, but in having new eyes." -  Marcel Proust

Stay curious! 

p/s: Which "Tiny World" is your favorite? 👇

09/01/2026

Here's my secret to getting good in Gen AI for Marketing. 

Hint: you've actually seen my process right here. 

Having created hundreds of Gen AI images..
Utilising them for my clients.. 
And teaching my students... 

I can say I'm somewhat proficient in Gen AI, especially in the arena of Marketing. 

The best way to learn is simply just to do it. 
Or more specifically - to find a reason to do it. 

Once you've found the reason - be it teaching, or serving clients, or simply playtesting for fun. 
The proficiency comes naturally. 

Proficiency isn't found in a prompt; it’s forged in the purpose behind the practice and the act of doing.

Do you agree?

Playing it safe could be the riskiest move your marketing team can make in 2026.If your brand blends in, you’re consiste...
08/01/2026

Playing it safe could be the riskiest move your marketing team can make in 2026.

If your brand blends in, you’re consistent.. And invisible. 

Before we even begin any work for new agency clients, our team takes a deep-dive for every new client to identify their brand story and tonality. 

We ask questions like:
- What makes them different? 
- Why would their audience be attracted?
- How do we bring out their uniqueness? 

Most corporate brand guides are just polite ways of saying "don't stand out."
But in a world of AI-generated content and predictable templates, non-conformity is a real competitive advantage.

Creative rebellion isn’t about being "edgy" for the sake of it.
It’s about rejecting the "best practices" that have become "boring practices."

It’s choosing a moody, gothic visual when everyone else is using bright stock photos.
It’s writing copy that actually has a bite instead of just "touching base."

Working with SMEs, we realised something amazing. 

Your size is your superpower.
You can afford to be polarizing.
You can afford to have a soul.

While the big players are stuck in committee meetings debating a font choice,
you could be busy building a brand that feels like a movement.

In a saturated market, the "weird" and "dark" details are what create friction, and friction is what makes people stop scrolling.

To be irreplaceable, one must always be different." - Coco Chanel

Quick question - what caught your attention in this post? 

Swipe to the end

What once required a massive production budget and weeks of coordination can now be done in one day. Today, I’m prototyp...
07/01/2026

What once required a massive production budget and weeks of coordination can now be done in one day. 

Today, I’m prototyping lifestyle placements for a fashion accessory.

As a Social Media agency embracing Gen AI workflows, some of our clients love the cost and time savings AI has to offer. 
But they're afraid of generating AI slop that would bring backlash to the brand. 

Here is how we bypassed the traditional photoshoot, while keeping their brand visuals intact. 

The Workflow
- Source Material: We began with a baseline photo of the product
- Conceptualizing: We mapped out environments that would reinforce urban elegance, luxury, and femininity
- Visual Styling: We focused on sensory details to establish a premium feel.
- Generation: We utilised Generative AI to place the model and products into a world of their own. 

AI has stripped away the friction of ex*****on, but it cannot replace the architect.
The vision, the storytelling, and the final curation still demand a human perspective.

AI provides the medium, but the human supplies the soul.

Prompts at the end! Would such a workflow be beneficial to your brand?

100+ new leads in 5 days. And we're just getting started! A little dance takes place in my head whenever I receive an em...
06/01/2026

100+ new leads in 5 days.

And we're just getting started!

A little dance takes place in my head whenever I receive an email that lets me know our client receives a new lead.
We've tested tons of different ads, and here are a few quick lessons I've learnt along the way.

1) There's no sure-win creative that guarantees success
- Even the most popular organic videos have a shelf-life... And sometimes they don't even perform when it comes to generating leads! Keep testing different creatives.

2) Different audiences live on different platforms
- We run ads on a variety of Social Media platforms. Despite what some gurus say, there's no one-size-fits-all platform. Choose your platform base on your objective and audience, and as always test, test test!

3) Doing it all alone su*ks
- I used to handle everything on my own. That led to fatigue, and a lack of ideas. Over time, I learnt to hire and leverage on my team... And that's when I realised the power of synergy. 1+1=3!

If you're looking to generate leads for your business, these 3 tips can help you save a lot of frustration!

Lead Gen isn't about finding one winning ad; it’s about building a system that’s smarter than any single creative.

Share this with someone who needs help generating leads!

05/01/2026

How much time do you spend creating content?

I used to spend TOO MUCH!

Working in the Social Media Marketing industry since 2013, I used to be more of a solopreneur than a business owner.

I did everything myself! - from creating videos, images, copy to planning.
It was exhausting and tiring.

Over time I've learnt to delegate.
And more recently, AI came into the picture.

Right now, I'm doing much more with much lesser time and effort.
But that requires good understanding of the marketing process.

With good fundamentals, AI extends you.

AI doesn't replace the marketer; it scales the person who understands the process.

Are you using AI to plan or create content? Let me know!

What used to take tremendous effort and cost now just takes a fraction of it. Today, I'm playtesting product placements ...
03/01/2026

What used to take tremendous effort and cost now just takes a fraction of it.

Today, I'm playtesting product placements for a eco-friendly shampoo product.
Here's how we did it.

First, we captured an image of the product.
Then, we'll think of scenarios to showcase the unique aspects of the product.
In this case, we wanted to highlight it's 'natural and eco-friendly' features.

Next, we thought about what imagery would fit the brand.
And what image elements (such as light breaking through the tree canopy) would sell the image.
Finally, we created the images via Gen AI.

Generative AI can make marketing a lot simpler to execute.
But the ideas and creative direction still needs to be curated by a human.

That's how you blend AI and human elements in marketing.

AI provides the brush, but the human vision remains the artist.

Prompts at the end, as usual. Which scene do you like best?

02/01/2026

What stopped you from scrolling off this post?

There are 3 main types of hooks that you can use to capture attention.

I've helped million-dollar brands build their online presence on Social Media.
And here's the 3 types of hooks I've learnt to identify.

1) Text hooks - these are the hooks that appear in text format.
2) Verbal hooks - words said out loud, to capture your attention.
3) Visual hooks - something on screen to catch your attention visually.

If you can use all 3 hooks in your posts, you're more likely to stop the scroll!

True attention is captured when what your audiences see, hear, and read collide.

What are your best tricks to stop people from scrolling past your post? 👇

Consistency isn’t an accident. It’s a strategy (or at least a planned accident 😂) Having worked with brands across vario...
30/12/2025

Consistency isn’t an accident. 

It’s a strategy (or at least a planned accident 😂) 

Having worked with brands across various industries since 2013,
I've learnt a thing or two about marketing. 

If your brand’s visual identity changes every time you switch platforms or locations,
you just have a collection of random images, not a brand. 

In high-end marketing, the "vibe" is the currency.

To achieve this level of cohesion across a global campaign,
You need more than just image creation capabilities
You need a rigorous creative workflow.

So... are your brand visuals a messy accident, or a planned one? 

Creativity gets you noticed, but consistency gets you remembered.

As usual - prompts at the last slide 🌟

29/12/2025

Stop just "posting" and start "positioning." 🚀

Many people think consistency is the only key to social media growth. It's important, yes. But if you want to build authority and real connections, you need to master Positioning.

Here are 3 things you can do to position yourself for success. 

Which of these 3 points resonate the most with you?

Consistency is the biggest challenge in AI art. If you’re building a brand or an AI influencer, your character needs to ...
27/12/2025

Consistency is the biggest challenge in AI art. If you’re building a brand or an AI influencer, your character needs to look the same in the kitchen, on the street, and in the studio.

The secret? The "Anchor" Method.
- Fixed Subject: Use the exact same physical description every time. Better yet, upload reference images. 
- Simple Scenes: Only change the environment, keep the character's traits locked.
- Consistent Style: Use the same lighting and camera settings (e.g., "soft natural light") to ensure every "photo" looks like it’s from the same shoot.

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