Equal Strategy

03/09/2021

Congratulations to the team at JAG restaurant for receiving their second Michelin star, despite the global pandemic. Anant Tyagi and Jeremy Gillon's passion, creativity and attention to detail continues to astound us as they proceed to redefine Singapore''s fine-dining landscape. We love working with teams who are driven by innovation and artistry- well done.

Newly-announced MICHELIN Guide Singapore 2021 sees Zén join Odette and Les Amis at the pinnacle of Singapore's dining scene.

08/06/2021

After a year that has profoundly shaken up the retail industry and transformed consumer behavior, it’s clear that technology will continue to revolutionise the industry - expect personalised sounds and smells.

This week, how retailers are shifting their priorities to meet new consumer appetites. Plus, the mobility-investment landscape, and Angus Fletcher on how storytelling has the power to transform individuals--and businesses.

16/04/2021

How organizations can use both sound and smell to deliver the experience that evokes the proper emotions that can lead to customer-driven growth.

What do the song "Fine Line" by Hootie and the Blowfish and the scent of air conditioning have in common? They are two things my family associates with taking holidays in the US. Once they

25/09/2019

Sonic branding goes to the next level

Proposals by a US road safety body could see electric vehicle owners choose the noise their car makes.

19/09/2018

Great to be involved in the sensory experiential conference - Empericon, Beyond Stage, Deep Tech 2018, Switch Singapore

23/05/2018

Lovely news - five out of the top seven service apartments in Singapore are enhancing their guest experiences with our integrated sensory services 😍

Looking for that combination of a homey feel with loads of facilities and amenities?

28/03/2018

The relationship between artists and labels has been changing dramatically over the past two decades - big data is now having its shout.

23/04/2017

A great read - learning how to smell ... wine

A writer's oenological discoveries

16/11/2016

Read this before you forget

A study of 183 patients at Massachusetts General Hospital found those with early signs of the disease were far less likely to be able to identify or easily recall smells.

21/09/2016

Interesting ...

The brain's creative circuitry holds some unexpected secrets that scientists are only just beginning to understand.

11/05/2016

A ground breaking technology went into this lovely project for Diageo and their Jonny Walker branded outlet at Changi Airport. Several compact "dry" diffusion systems were hidden in the wall, behind a classy brass panel with buttons, when pressed, diffuse a range of Johnny Walker notes ...

30/04/2016

Great read - How dogs smell cancer

Over the past decade organisations such as the InSitu Foundation have been harnessing the noses of our canine friends to smell out cancer in its earliest forms. Since there are not screening methods to detect all types of cancer at its earliest stages — the speed at which dogs are able to detect can…

30/04/2016

If you are into the smell of Cat-head ...

 Cat owners, rejoice! Now there is a spray and a cream to make everything you own smell like cat head.

30/04/2016

Story telling cocktails ....

Launching on 10 May at the hotel’s Donovan Bar, the Around the Globe menu is presented on seven cards scented with an aroma evoking the continent it represents.

28/04/2016

The gap between technology and scent is getting smaller

One day, we may use scents as we do emoji. First, though, we’ll have to reckon with our own olfactory illiteracy.

06/01/2016

Great application for scent - can't wait to get one :)

Not a morning person? You might soon become one with a new alarm clock that wakes you up with smells, rather than a jarring sound. Sensorwake, which debuted at this year's CES, uses one of seven scents to get you up. All you have to do is set an

29/12/2015

Australian and French scientists have found evidence of how smells and the deep memories they evoke could change how we think and behave. Read on.....

Australian and French scientists have found evidence of how smells and the deep memories they evoke could change how we think and behave.