
03/02/2022
‘Sometimes’ was the number one answer across the four markets theAsianparent Insights surveyed for our Dadvertising report series. Thailand had the highest % at over half the respondents giving this answer; while other markets ranged from 36%-40%. Note that these are mums' answers, not dads'.
How often is “sometimes”? For 28% of the Thai mums who gave this response, it’s more than once a day. For 23%, it’s once a day; for 33%, it’s once in 2-3 days.
To see the data and to know more about today’s SE Asian dads and their roles in baby care tasks and decisions, download the reports via Insights.theAsianparent.com.