28/08/2025
Our ad for INCOME featuring a cancer surviour turned model, Arun Rosiah, has won a Gold Effie in New Product, Service or Business - Launch, Innovation or Line Extension!
Arun’s story is one of determination and grit, winning the battle against cancer and fulfilling his ambition to be a model. Those weights were no joke!
We had a lot of fun making this with the incredible cast and crew! A huge congratulations to everyone involved!
Client: INCOME
Agency: BBH Singapore
Director: Nicky Loh
Producer: Yi Jie
DOP: Juffrie Friday