KRAFTW5RKZ Pte Ltd, Singapore (2025)

08/07/2025

A heartfelt story is hard to come by, let alone a brand campaign that celebrates individuals and communities in such uplifting narratives. We had the privilege of being involved in the postproduction of OCBC's latest brand campaign. This Singapore-focused piece centres on Beverly Wan, the founder of Singapore’s first homegrown circus. Our task was to piece together a compelling narrative through purposeful editing and visual storytelling, allowing Beverly’s journey and the story of her community to unfold with clarity and heart. The first out of four films, we are excited to have helped bring this vision to life. Stay tuned to the next in this campaign!

https://vimeo.com/1099610299

18/04/2025

Toyota | Move Your World Brand Video

We had the pleasure of bringing Toyota’s “Move Your World” brand video to life as part of their regional campaign across Asia. At the heart of the edit is a dynamic and flowing narrative that guides viewers effortlessly from one moment to the next. Building on that momentum, we worked to visually express Toyota’s vision of collective creativity through motion, using a CGI arrow as the central storytelling thread. Finessing the arrow was a rewarding creative challenge. It needed to be visually striking and purposeful while remaining seamlessly integrated into the story without pulling focus. The result is a visual journey that connects people, ideas, and motion in a way that feels both intentional and inspiring.

08/04/2025

A glass perfume bottle floats weightlessly, its essence dispersing into the air like liquid gold. Bottles swirl in a mesmerizing dance, defying gravity, as the fragrance transforms into an ethereal light show. Each note becomes a hypnotic cascade of color and motion.

This 100% AI-generated spec ad is more than just automation—it’s a seamless fusion of artistry and technology. AI isn’t a shortcut; it’s an advanced tool that amplifies creativity, streamlining post-production while preserving the essence of craftsmanship. Crafted with Google Image FX, brought to life with Kling AI Standard, and refined in Autodesk Flame.

We harness AI to elevate visual storytelling.

The result? You tell us.

02/04/2025

A captivating close-up of sleek, glossy hair as droplets of rich serum fall, softly landing to infuse each strand with luminous vitality. The diamond-faceted glass bottle gleams with effortless elegance, its reflection echoing the pure beauty held within.

Every frame of this 100% AI-generated spec ad is a masterpiece, blending the power of artificial intelligence with our refined post-production process.

AI doesn’t replace creativity—it amplifies it, elevating ideas, creating alluring models, and bringing dynamic motion into breathtaking harmony. Crafted with Flux Pro image generation in NIM, brought to life with Kling Standard, edited in Premiere Pro, and enhanced in Flame, this combined workflow is a promise of future transformation.

✨

28/03/2025

Selamat Hari Raya Aidilfitri to all our Muslim friends! Check out this AI-made video – full of kampung vibes and festive joy. Enjoy the celebrations!

21/03/2025

Ricola | Ricola x Cha Eun-Woo - Karaoke

This project is part of an exciting six-part video campaign that we worked on featuring South Korean actor Cha Eun-Woo! While this might look like a scene straight out of the Alps, every frame was actually shot in Korea. Even most of Cha Eun-Woo's shots was done separately using chroma key. The challenge of this project was seamlessly layering and compositing various assets (e.g. the Matterhorn!) to craft the landscape, and enhancing it further to create the lushness of the environment.

https://vimeo.com/1068051381

02/03/2025

People are hardwired to crave novelty, visual mastery, and the fear of missing out. Our experimental journey into Generative AI is designed to challenge perception, push creative limits, and redefine what’s possible in post-production. AI isn’t here to replace artists—it’s here to amplify imagination, and we’re using it to create something visually imaginative.

Finally we came round the last of our 7-day series. Alongside the stunning results, we’re also showcasing AI’s unpredictability—because let’s be real, it doesn’t always get it right. Distorted elements, extra limbs, misplaced features—sometimes the outcome is pure chaos. But that’s the fun of it: challenging AI and trying to outsmart it.

At KRAFTW5RKZ, we’re blurring the lines between human intuition and AI precision to craft experimental visuals that feel like they shouldn’t even exist. The results? Unpredictable. Unfiltered. Unbelievable.

This isn’t automation. This is artistic evolution and we’re loving it!

⚡️Here’s what we’ve freshly done, and we’re inviting you to like, share, and drop a comment!

01/03/2025

People are hardwired to crave novelty, visual mastery, and the fear of missing out. Our experimental journey into Generative AI is designed to challenge perception, push creative limits, and redefine what’s possible in post-production. AI isn’t here to replace artists—it’s here to amplify imagination, and we’re using it to create something visually imaginative.

Coming to our 2nd last part of our 7-day series. Alongside the stunning results, we’re also showcasing AI’s unpredictability—because let’s be real, it doesn’t always get it right. Distorted elements, extra limbs, misplaced features—sometimes the outcome is pure chaos. But that’s the fun of it: challenging AI and trying to outsmart it.

At KRAFTW5RKZ, we’re blurring the lines between human intuition and AI precision to craft experimental visuals that feel like they shouldn’t even exist. The results? Unpredictable. Unfiltered. Unbelievable.

This isn’t automation. This is artistic evolution and we’re loving it!

⚡️Here’s what we’ve freshly done, and we’re inviting you to like, share, and drop a comment!

28/02/2025

People are hardwired to crave novelty, visual mastery, and the fear of missing out. Our experimental journey into Generative AI is designed to challenge perception, push creative limits, and redefine what’s possible in post-production. AI isn’t here to replace artists—it’s here to amplify imagination, and we’re using it to create something visually imaginative.

Day 5 of our 7-day series. Alongside the stunning results, we’re also showcasing AI’s unpredictability—because let’s be real, it doesn’t always get it right. Distorted elements, extra limbs, misplaced features—sometimes the outcome is pure chaos. But that’s the fun of it: challenging AI and trying to outsmart it.

At KRAFTW5RKZ, we’re blurring the lines between human intuition and AI precision to craft experimental visuals that feel like they shouldn’t even exist. The results? Unpredictable. Unfiltered. Unbelievable.

This isn’t automation. This is artistic evolution and we’re loving it!

⚡️Here’s what we’ve freshly done, and we’re inviting you to like, share, and drop a comment!

27/02/2025

People are hardwired to crave novelty, visual mastery, and the fear of missing out. Our experimental journey into Generative AI is designed to challenge perception, push creative limits, and redefine what’s possible in post-production. AI isn’t here to replace artists—it’s here to amplify imagination, and we’re using it to create something visually imaginative.

Part 4 of our 7-day series. Alongside the stunning results, we’re also showcasing AI’s unpredictability—because let’s be real, it doesn’t always get it right. Distorted elements, extra limbs, misplaced features—sometimes the outcome is pure chaos. But that’s the fun of it: challenging AI and trying to outsmart it.

At KRAFTW5RKZ, we’re blurring the lines between human intuition and AI precision to craft experimental visuals that feel like they shouldn’t even exist. The results? Unpredictable. Unfiltered. Unbelievable.

This isn’t automation. This is artistic evolution and we’re loving it!

⚡️Here’s what we’ve freshly done, and we’re inviting you to like, share, and drop a comment!

27/02/2025

Welcome to our 6 Part series on Creating Emotional Advertising!

Part 2 of 6: Crafting Powerful Storytelling Framework for Emotional Ads

In Part 1, we explored emotional triggers—now, let’s dive into storytelling, the heart of every unforgettable ad. Whether it’s joy, nostalgia, or urgency, the best ads follow a structured narrative that guides the audience through an emotional journey. And with VFX and CGI, we can amplify those emotions in ways that weren’t possible before.

The 3-Act Structure for Emotional Ads

The Setup – Introduce a relatable character and their world.

The Conflict – A challenge or transformation takes place.
VFX/CGI Use: Creating rubbish and plastics being pulled to merge into a giant ball, and seamlessly making it sit into the scene.

The Resolution – A powerful, lasting moment that reinforces the emotion.

How VFX & CGI Enhance Emotional Storytelling

Visual Metaphors – Abstract effects (glowing emotions, shifting colors) can symbolize inner feelings.
Hyper-Realistic Worlds – CGI can recreate realistic objects,or magical elements to heighten drama.
Seamless Transitions – Smooth blending between reality and fantasy makes emotions feel immersive.

Great storytelling + stunning VFX = an ad that stays in your audience’s heart.

Next in Part 3: Visual Techniques for Emotional Impact, we’ll break down how the way an ad looks influences emotions and storytelling impact.

What’s your favorite ad that used VFX to create storytelling? Drop your thoughts below! ⬇️

26/02/2025

People are hardwired to crave novelty, visual mastery, and the fear of missing out. Our experimental journey into Generative AI is designed to challenge perception, push creative limits, and redefine what’s possible in post-production. AI isn’t here to replace artists—it’s here to amplify imagination, and we’re using it to create something visually imaginative.

Here's part three of our 7-day series. Alongside the stunning results, we’re also showcasing AI’s unpredictability—because let’s be real, it doesn’t always get it right. Distorted elements, extra limbs, misplaced features—sometimes the outcome is pure chaos. But that’s the fun of it: challenging AI and trying to outsmart it.

At KRAFTW5RKZ, we’re blurring the lines between human intuition and AI precision to craft experimental visuals that feel like they shouldn’t even exist. The results? Unpredictable. Unfiltered. Unbelievable.

This isn’t automation. This is artistic evolution and we’re loving it!

⚡️Here’s what we’ve freshly done, and we’re inviting you to like, share, and drop a comment!

KRAFTW5RKZ Pte Ltd

08/07/2025

18/04/2025

08/04/2025

02/04/2025

28/03/2025

21/03/2025

02/03/2025

01/03/2025

28/02/2025

27/02/2025

27/02/2025

26/02/2025

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