Peculiar Concept

30/12/2025

The Circus of Magical Dreams pop-up by Dior

19/12/2025

It’s an absolute pleasure to bring this pop-up experience to life for Jo Malone London and we are very pleased to be part of such an iconic brand’s journey.

We would like thank the team at Jo Malone London TR APAC for giving us this opportunity and we look forward to more exciting launches ahead with them.

19/12/2025

The House of Dior, in partnership with The Shilla Duty Free and Changi Airport Group, has made a high-profile return to Singapore Changi Airport Terminal 1 with the launch of a holiday pop-up.

Created exclusively for Changi Airport, The Circus of Magical Dreams activation places Dior’s beauty and fragrance heroes at the heart of a theatrical seasonal celebration.

The pop-up’s centrepiece is a giant animated Dior Christmas tree – described as the only moving holiday tree in Asia Pacific travel retail. The Christmas tree is adorned with acrobats, animals and playful circus motifs, all illuminated by the House’s signature star. The kinetic installation acts as a visual anchor and gateway to the animation.

We would like to thank the Dior TR APAC Team for giving us the opportunity to be part of this launch.

Cheers to everyone who's involved :)

The Circus of Dreams animation takes centre stage in Terminal 1, delivering a theatrical and experiential showcase of beauty, fragrance and festive gifting created exclusively for Changi.

19/12/2025

Estée Lauder Travel Retail has launched an immersive, colourful holiday brand campaign, ‘Joy Unwrapped,’ across key Asia Pacific locations.

All elements of the campaign – from global and regional pop-ups and holiday gifting moments to high-touch experiences – are designed to celebrate the festive ritual of unwrapping and unboxing gifts.

We would like to thank the Estée Lauder TR APACA Team for giving us the opportunity to be part of this launch.

Estée Lauder Travel Retail reveals details of its immersive, colourful holiday brand campaign, ‘Joy Unwrapped,’ which has been running across key Asia Pacific locations.

30/09/2025

Parfums Christian Dior has partnered with Shinsegae Duty Free and Incheon International Airport Corporation to open a 100sq m Miss Dior pop-up in Incheon International Airport Terminal 2.

Running from 8 September to 17 October, the pop-up marks the global travel retail debut of Miss Dior Essence, the latest fragrance by Dior Perfume Creation Director Francis Kurkdjian.

The animation showcases the brand’s rich universe through a bold visual identity, with the Miss Dior logo presented in black graffiti-style lettering.

Team Peculiar are truly honored to be given this opportunity by the Dior TR Team and would like to give a big shout-out to everyone involved. Thank you for your support and collaboration!

We look forward to more exciting launches together and continued success with you all!