24/12/2025
šš AI shopping agents promise automation. But in this region, they raise tough questions about margins, price wars, and how people actually shop.
š¤ The ecommerce industryās move toward AI shopping agents now looks inevitable; Southeast Asia doesnāt have a fully fledged AI shopping agent yet, but companies are already laying the groundwork, and Paul Srivorakul expects a phased rollout starting with reorders and finding deals.
šø Many marketplaces are under pressure to become ā and remain ā profitable, and if consumers increasingly depend on AI shopping agents to hunt for the best deals, it will be hard to avoid the risk of renewed price competition; AI shopping agents are more likely to gain traction for repeat or routine purchases rather than for buying new products.
Dig into whoās better positionedāShopee or Lazadaāand why deep back-end integration across inventory, delivery, and returns matters.
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AI shopping agents promise automation. But in this region, they raise tough questions about margins, price wars, and how people actually shop.