electriclimeº

22/09/2025

We're delighted to announce our next exciting event at electriclime° in Dubai, °W13 x Women Leading Stories.

Join us this Thursday, September 25th, for an inspiring panel discussion on how women in creative leadership roles are transforming the landscape of the workspace ecosystems.

Our superb panel includes:

Dolly Saidy Makhoul (Moderator) | Founder & Managing Director - Mint MENA
Charli Wright | Owner - JWI
Maitha Alawadi | Film Director, Scriptwriter & TV Presenter
Sheila Chaiban | Chief Marketing Officer - Majid Al Futtaim
Carla El Hachem | Deputy General Manager - Nissan Motor Corporation

Reserve your ticket for free here: https://hubs.la/Q03KfFY-0

02/09/2025

Check out this stunning new film by Keane Pearce Shaw for Nottingham Forest FC which he shot ahead of the Premier League 2025/26 season.

A lifelong Nottingham Forest fan, Keane merged club legends such as Stuart Pearce, current players and fans in a dynamic project for his beloved club.

A British director celebrated for his raw, emotive storytelling and deep-rooted connection to football culture he has helmed global campaigns for FIFA, Adidas, Nike, Puma, and TNT Sports.

You can check out more of his work here: https://hubs.la/Q03GpymX0

27/08/2025

In the latest instalment of our creative talks, electriclime° held our ‘Interactive By Design: Lessons From Games To Films’ discussion at our Dubai office, °W13.

Bringing together industry leaders and filmmakers in Alserkal Avenue, the evening explored the influence of gaming within the filmmaking space, and how interactive design principles are helping shape the future of commercial storytelling.

The event was moderated by Helmi Abdalhadi, who has had seven years leading the biggest gaming accounts and negotiated and closed some of the biggest gaming sponsorship deals in the region. Meanwhile, the panel included Omar Kishk, Regional Product Lead EMEA - Valorant at Riot Games, and Sameer Suri, Creative Director at Serviceplan Middle East.

The speakers touched on how mechanics from games — such as audience agency, world-building, and dynamic narratives — can be adapted to enhance filmic experiences and create deeper connections between brands and audiences.

That preceded an insightful Q&A with the audience, followed by a networking event in the °W13 space.

On the evening, Helmi said: “Not only is electriclime° proactively bringing together experts from different disciplines and industries, but they have given us the space to create insightful conversations that - I hope - will have given tonight's audience a few takeaways to bring into their own professional lives. For me, these outcomes centered around building and maintaining communities and having those communities participate in the worlds and stories you create."

The talk was part of electriclime°’s ongoing initiative to create spaces for dialogue and collaboration around the future of storytelling, technology, and creative innovation.

To check out more from electriclime°, click here: https://hubs.la/Q03FM7Dh0

21/08/2025

Our newly-represented director Jisun Lee sat down with LBB Online to discuss learning the craft of filmmaking and her journey in the industry.

Jisun is a Korean director and has worked with brands like Instagram, Samsung, LG, Hyundai Motors, Tommy Jeans and Vogue.

Thanks to Sunna Coleman on the article!

Click here to read it: https://hubs.la/Q03DN8Rg0

Little Black Book, electriclime’s newest signing for APAC and MENA shares her favourite moments with Korean boy band BTS, the influence of French and Japanese cinema, and how she’s tackling her biggest fear head-on

19/08/2025

Check out this new comedy spot by electriclime° and director Matt Kamen as Australian Pork has unveiled a new campaign, in collaboration with Dig Agency.

Shot in Avalon, Australia, the spot playfully captures a hilarious moment as a pork stir fry becomes the centrepiece of a domestic moment, encouraging customers to ‘Get Some Pork On Your Fork.’

Kamen’s direction delivers a sharp sense of humour and strong character performances, turning everyday moments into laugh-out-loud scenes.

The project, with Executive Producer Martin Box, combines premium production with authentic, character-driven storytelling that speaks to Australian households in a fresh and memorable way.

Check out more on the film here: https://hubs.ly/Q03D5k-M0
🎬🎥
Client | Australian Pork
CMO: Rob Farmer
Head of Campaigns and Branding: Eunbi Lee

Creative Agency | Dig Agency
CCO: David Joubert
Managing Director: Lisa Ramsey
Group Account Director: Andrew Grey
Creatives: Nick Milde, Aimee Carruthers
Senior Producer: Whitney Hawthorn

Production Company | electriclime°
Director: Matt Kamen
DoP: Pete Eastgate
Executive Producer: Martin Box
Co-Founders: Michael Ahmadzadeh, Pabz Alexander
Producer: Christine Tan
Production Assistants: Josephine Sullivan, Lowen Noakes
1st AD: Kate NorthAsh
1st AC: Oliver Braslin
2nd AC: Harrison Joyce
Key Grip: Adam Kuiper
Gaffer: Pete Sutton
Best Boy: Balint Major
Sound: Lee Kelly
Art Director: Banjo Fitzsimon
Wardrobe: Matt Stegh
Make Up/Hair: Jane Atherton
Location Manager: Val Balint Halmagyi
Casting Director: Danny Long
Offline Editor: Stewart Arnott
Online Editors: White Chocolate
Grade: Fergus Rotherham
Sound Design: Rumble Studios

13/08/2025

electriclimeº are delighted to announce we have joined JW Collective for production service representation.

JW Collective was formed by Jane White in 2016 to foster unique and innovative production partnerships within the creative marketing industry.

Since starting, the company have become a unique group of smart production creatives, who share a mindset for exploring fresh and future-facing ways of delivering craft.

For electriclime°, with offices now in Bangkok, Riyadh and Seoul, along with our long-standing presence in Singapore, Sydney and Dubai, we are excited to offer more service production opportunities around the world.

Click here to find out more: https://hubs.la/Q03CvNKn0

07/08/2025

We're delighted that our °W13 studio in Alserkal Avenue will host its next event 'Interactive By Design: Lessons From Games To Films' on Wednesday, August 20th.

After our previous successful events in Dubai, this topic will dive into how games, platforms and emerging tech are reshaping rules of branded content and narrative storytelling.

With moderator Helmi Abdalhadi, Snr. Marketing & Partnerships Manager at Tencent, the panel will explore how brands, creators and producers can build immersive worlds while staying agile — and how to design content for culture, not just campaigns.

On the panel will be Sameer Suri, Creative Director for Serviceplan Middle East, and Omar Kishk, Regional Product Lead EMEA at VALORANT.

For all the details and to register for the free event, click here: https://hubs.la/Q03BJkH80

05/08/2025

Check out this film for Cadillac from electriclime°'s newest represented director Jisun Lee.

Jisun is a Korean filmmaker, known for her enthralling storytelling and a stunning visual style, having directed standout campaigns and content for top-tier brands,

She is represented in APAC and MENA by electriclime°

You can check out her work her: https://hubs.la/Q03BgnHg0

30/07/2025

We're delighted to announce the exclusive signing of Korean director Jisun Lee for the APAC and MENA regions.

Celebrated for her poetic blend of live-action and animation, Jisun has been based in New York City, with her work spanning across music and fashion, using her strong background in graphic design.

Known for her enthralling storytelling, she has a stunning visual style and has directed standout campaigns and content for top-tier brands, including Sony Arista, Instagram, Samsung, LG, Hypebeast, Cadillac, Hyundai Motors, Tommy Jeans, Vogue, GQ, Oribe and Invesco.

Meanwhile, in the music video sphere, Jisun has contributed enchanting music videos for leading K‑Pop acts, most notably NewJeans, directing their emotionally resonant “Hurt” and “Hype Boy” - special performance videos for HYBE/ADOR.

She’s also directed “Good Life” for rising artist Idman, “Agreeable” for Cautious Clay, and creative short films like War and Peace and the dance short Leese & Yujin. The latter was celebrated as a Film Shortage Daily Pick, while having premiered at the SFO Museum in San Francisco.

On joining electriclime°, Jisun said: “I'm excited to join the electriclime° director roster as the first Korean director based in the Seoul office.

“My career began in the vibrant world of K-pop music videos, before expanding into the creative industry in New York City, where I further developed my visual storytelling and narrative craft.

“Drawing from these diverse experiences, I’m eager to bring a distinct perspective to global productions and grow my portfolio across the APAC and MENA regions.”

To see her work, click here: https://hubs.la/Q03z0tVJ0

28/07/2025

We're delighted that our Executive Producer Asia, Jason Heller, has been selected to be on the Jury for the shots awards Asia Pacific 2025.

Jason will be judging in the Casting, Production Design & Styling categories, and will be part of an exceptional panel of experts who will be casting their votes over some of the best and most creative work in advertising from the region.

The awards celebrate the most inspirational creative work from Asia Pacific, as well as showcasing some of the most successful companies and people in the industry.

electriclime° have previously had success in the competition, clinching Gold in 2022 in the Concept (up to and including two minutes) category for our D***x 'The Breakup' film.

To check out more on the awards, click here: https://hubs.la/Q03yH42G0

24/07/2025

Check out some frames from the new film our ANZ team produced for Uber One, featuring Hollywood star Sarah Michelle Gellar.

Directed by Anthony Pellino and teaming up with Uber One's creative partner Hello Agency, the spot coincides with the release of the rebooted I Know What You Did Last Summer film, which premiered in cinemas globally over the weekend.

Sarah Michelle Gellar unveils a new Uber One campaign: "I Know What You Could've Saved Last Summer", letting consumers know how 'it's scary' how much you can save on rides, eats and cinema perks with Uber One.

You can see the full film here: https://hubs.la/Q03yGyDX0