electriclimeº

21/08/2025

Our newly-represented director Jisun Lee sat down with LBB Online to discuss learning the craft of filmmaking and her journey in the industry.

Jisun is a Korean director and has worked with brands like Instagram, Samsung, LG, Hyundai Motors, Tommy Jeans and Vogue.

Thanks to Sunna Coleman on the article!

Click here to read it: https://hubs.la/Q03DN8Rg0

Little Black Book, electriclime’s newest signing for APAC and MENA shares her favourite moments with Korean boy band BTS, the influence of French and Japanese cinema, and how she’s tackling her biggest fear head-on

19/08/2025

Check out this new comedy spot by electriclime° and director Matt Kamen as Australian Pork has unveiled a new campaign, in collaboration with Dig Agency.

Shot in Avalon, Australia, the spot playfully captures a hilarious moment as a pork stir fry becomes the centrepiece of a domestic moment, encouraging customers to ‘Get Some Pork On Your Fork.’

Kamen’s direction delivers a sharp sense of humour and strong character performances, turning everyday moments into laugh-out-loud scenes.

The project, with Executive Producer Martin Box, combines premium production with authentic, character-driven storytelling that speaks to Australian households in a fresh and memorable way.

Check out more on the film here: https://hubs.ly/Q03D5k-M0
🎬🎥
Client | Australian Pork
CMO: Rob Farmer
Head of Campaigns and Branding: Eunbi Lee

Creative Agency | Dig Agency
CCO: David Joubert
Managing Director: Lisa Ramsey
Group Account Director: Andrew Grey
Creatives: Nick Milde, Aimee Carruthers
Senior Producer: Whitney Hawthorn

Production Company | electriclime°
Director: Matt Kamen
DoP: Pete Eastgate
Executive Producer: Martin Box
Co-Founders: Michael Ahmadzadeh, Pabz Alexander
Producer: Christine Tan
Production Assistants: Josephine Sullivan, Lowen Noakes
1st AD: Kate NorthAsh
1st AC: Oliver Braslin
2nd AC: Harrison Joyce
Key Grip: Adam Kuiper
Gaffer: Pete Sutton
Best Boy: Balint Major
Sound: Lee Kelly
Art Director: Banjo Fitzsimon
Wardrobe: Matt Stegh
Make Up/Hair: Jane Atherton
Location Manager: Val Balint Halmagyi
Casting Director: Danny Long
Offline Editor: Stewart Arnott
Online Editors: White Chocolate
Grade: Fergus Rotherham
Sound Design: Rumble Studios

13/08/2025

electriclimeº are delighted to announce we have joined JW Collective for production service representation.

JW Collective was formed by Jane White in 2016 to foster unique and innovative production partnerships within the creative marketing industry.

Since starting, the company have become a unique group of smart production creatives, who share a mindset for exploring fresh and future-facing ways of delivering craft.

For electriclime°, with offices now in Bangkok, Riyadh and Seoul, along with our long-standing presence in Singapore, Sydney and Dubai, we are excited to offer more service production opportunities around the world.

Click here to find out more: https://hubs.la/Q03CvNKn0

07/08/2025

We're delighted that our °W13 studio in Alserkal Avenue will host its next event 'Interactive By Design: Lessons From Games To Films' on Wednesday, August 20th.

After our previous successful events in Dubai, this topic will dive into how games, platforms and emerging tech are reshaping rules of branded content and narrative storytelling.

With moderator Helmi Abdalhadi, Snr. Marketing & Partnerships Manager at Tencent, the panel will explore how brands, creators and producers can build immersive worlds while staying agile — and how to design content for culture, not just campaigns.

On the panel will be Sameer Suri, Creative Director for Serviceplan Middle East, and Omar Kishk, Regional Product Lead EMEA at VALORANT.

For all the details and to register for the free event, click here: https://hubs.la/Q03BJkH80

05/08/2025

Check out this film for Cadillac from electriclime°'s newest represented director Jisun Lee.

Jisun is a Korean filmmaker, known for her enthralling storytelling and a stunning visual style, having directed standout campaigns and content for top-tier brands,

She is represented in APAC and MENA by electriclime°

You can check out her work her: https://hubs.la/Q03BgnHg0

30/07/2025

We're delighted to announce the exclusive signing of Korean director Jisun Lee for the APAC and MENA regions.

Celebrated for her poetic blend of live-action and animation, Jisun has been based in New York City, with her work spanning across music and fashion, using her strong background in graphic design.

Known for her enthralling storytelling, she has a stunning visual style and has directed standout campaigns and content for top-tier brands, including Sony Arista, Instagram, Samsung, LG, Hypebeast, Cadillac, Hyundai Motors, Tommy Jeans, Vogue, GQ, Oribe and Invesco.

Meanwhile, in the music video sphere, Jisun has contributed enchanting music videos for leading K‑Pop acts, most notably NewJeans, directing their emotionally resonant “Hurt” and “Hype Boy” - special performance videos for HYBE/ADOR.

She’s also directed “Good Life” for rising artist Idman, “Agreeable” for Cautious Clay, and creative short films like War and Peace and the dance short Leese & Yujin. The latter was celebrated as a Film Shortage Daily Pick, while having premiered at the SFO Museum in San Francisco.

On joining electriclime°, Jisun said: “I'm excited to join the electriclime° director roster as the first Korean director based in the Seoul office.

“My career began in the vibrant world of K-pop music videos, before expanding into the creative industry in New York City, where I further developed my visual storytelling and narrative craft.

“Drawing from these diverse experiences, I’m eager to bring a distinct perspective to global productions and grow my portfolio across the APAC and MENA regions.”

To see her work, click here: https://hubs.la/Q03z0tVJ0

28/07/2025

We're delighted that our Executive Producer Asia, Jason Heller, has been selected to be on the Jury for the shots awards Asia Pacific 2025.

Jason will be judging in the Casting, Production Design & Styling categories, and will be part of an exceptional panel of experts who will be casting their votes over some of the best and most creative work in advertising from the region.

The awards celebrate the most inspirational creative work from Asia Pacific, as well as showcasing some of the most successful companies and people in the industry.

electriclime° have previously had success in the competition, clinching Gold in 2022 in the Concept (up to and including two minutes) category for our D***x 'The Breakup' film.

To check out more on the awards, click here: https://hubs.la/Q03yH42G0

24/07/2025

Check out some frames from the new film our ANZ team produced for Uber One, featuring Hollywood star Sarah Michelle Gellar.

Directed by Anthony Pellino and teaming up with Uber One's creative partner Hello Agency, the spot coincides with the release of the rebooted I Know What You Did Last Summer film, which premiered in cinemas globally over the weekend.

Sarah Michelle Gellar unveils a new Uber One campaign: "I Know What You Could've Saved Last Summer", letting consumers know how 'it's scary' how much you can save on rides, eats and cinema perks with Uber One.

You can see the full film here: https://hubs.la/Q03yGyDX0

22/07/2025

Check out this new film our ANZ team produced for Uber One, featuring Hollywood star Sarah Michelle Gellar.

Directed by Anthony Pellino, the spot coincides with the release of the rebooted I Know What You Did Last Summer release, which premiered in cinemas globally over the weekend.

Sarah Michelle Gellar unveils a new Uber One campaign: "I Know What You Could've Saved Last Summer", letting consumers know how 'it's scary' how much you can save on rides, eats and cinema perks with Uber One.

Client | Uber One

Creative Agency | Hello Agency
Client Lead : Madeline Marveno
Account Director: Nathan Bramley
Creative Director: Dave Varney

Production Company | electriclime°
Director: Anthony Pellino
DoP: Matthew Thompkins
Executive Producer: Michael Ahmadzadeh
Co-founders: Michael Ahmadzadeh & Pabz Alexander
Production Assistant: Josie Sullivan & Lowen Noakes
Talent: Sarah Michelle Gellar
1st AC: Mike Lemnitzer
Key Grip: Ryan Apley
Production Design: Sophia Odegaard
Grip Crew: DOP House
Art Director: Wannarat Rattanadat
Stylist: Jessica Goicoechea, Ashley Falcon, Lauren Bozicevich, Carolina Planas
Make Up Artist: Kindra
Hair Stylist: Justine
Editor: Adrian Powers
Sound Design & Audio Master: Adrian Powers

You can see more on the film here: https://hubs.la/Q03x-Nwg0

16/07/2025

Check out the trailer for Keane Pearce Shaw's stunning documentary on one of the most famous football boots to have been created, the Adidas Predator.

His 'Under The Tongue' piece includes interviews with David Beckham, Zinedine Zidane and Jude Bellingham, and dives into what mate the product such a cultural phenomenon.

Keane is a British director celebrated for his raw, emotive storytelling and deep-rooted connection to football culture, and is represented by electriclime° throughout Asia and ANZ.

You can check out the full film and more of Keane's work here: https://hubs.la/Q03xqswR0

07/07/2025

Our Executive Producer in Dubai, Jumana Radi, recently was part of a panel for an inspiring and informative panel with Like Minds.

Like Minds is the UAE's biggest community of creatives, agencies & filmmakers, who meet socially once a month in Dubai & Abu Dhabi.

During the evening, the panel discussed the current opportunities and challenges in the MENA production & film industry, explored proposed solutions and analysed the future of the industry.

On stage, Jumana was joined by Sagar Rege, Film Director at Liwa, and Omar Abbas, Independent Film Director, with the discussion moderated by Film Director and Executive Producer at Film x People & Founder of Like Minds, Rory McLoughlin.

During the event, Jumana said about filmmaking in Saudi Arabia: "Saudi as a market is bringing so many new opportunities. It's bringing talent, both in the commercial and narrative world.

"I went to the Red Sea Festival last year and was in complete awe. It was fantastic, I was so inspired by what I saw and I think that is one of the many statements they are making of the direction they are going in when it comes to production, filmmaking, investing in culture and art, and it's very exciting."

To see more from our Middle East team, click here: https://hubs.la/Q03v_j2S0