Darling, Singapore (2025)

15/12/2024

Slick Coffee Roasters’ brand identity embodies the fusion of innovation and sensory experience in the specialty coffee industry. The centerpiece of the branding is a sophisticated, dynamic ‘S’ logo, designed with two overlapping ‘S’ glyphs that suggest motion and upward momentum, resembling rising v***r from a cup of freshly brewed coffee. This design is inspired by scientific diagrams, underscoring Slick’s use of advanced technology in coffee roasting. Accompanying this are linear wave patterns that visually differentiate each coffee type, enhancing the sensory engagement. The packaging features embossed tags to engage touch, complemented by a mono-linear geometric sans serif typeface that emphasizes the brand’s cutting-edge ethos. Overall, the brand identity is crafted to position Slick as a leader in global specialty coffee research and experimentation, appealing to both the senses and the intellect.

15/12/2024

Slick Coffee Roasters’ brand identity embodies the fusion of innovation and sensory experience in the specialty coffee industry. The centerpiece of the branding is a sophisticated, dynamic ‘S’ logo, designed with two overlapping ‘S’ glyphs that suggest motion and upward momentum, resembling rising v***r from a cup of freshly brewed coffee. This design is inspired by scientific diagrams, underscoring Slick’s use of advanced technology in coffee roasting. Accompanying this are linear wave patterns that visually differentiate each coffee type, enhancing the sensory engagement. The packaging features embossed tags to engage touch, complemented by a mono-linear geometric sans serif typeface that emphasizes the brand’s cutting-edge ethos. Overall, the brand identity is crafted to position Slick as a leader in global specialty coffee research and experimentation, appealing to both the senses and the intellect.

Special thanks to for this opportunity.
Animation:

17/06/2022

Graphic Design,Illustration,Packaging

29/04/2022

Branding and identity work for a coffee brand. Kaffein is about Caffeine.  Pure. Single-origin. Small batch. Big character.

29/04/2022

Branding and identity work for a coffee brand. Kaffein is about Caffeine.  Pure. Single-origin. Small batch. Big character.

22/04/2022

Recently, we have helped to launch the McDonald's Singapore Website. It has been such a fulfilling journey and we are Lovin' It!

08/04/2022

Noma is a serif display typeface that rethinks culture and identity in the new era. Its soft curves and refined details create a sense of elegance and sophistication, while the hard contrast creates a bold statement. The flared strokes add to the unique form while capturing the imperfection and hand rendered nature of eastern calligraphy.

01/04/2022

The New Thinking book was published in conjunction with veteran Singaporean artist, Ang Ah Tee's new solo exhibition. The ex*****on and application of colours are salient differences from his earlier works and show the artist's willingness to embrace zeitgeist. The book design features interchangeable jacket and sleeves, which allows readers to customise and create different combinations, similar to the artworks where the canvas is divided into fields of contrasting colours. The title is boldly presented and placed on the edge, to express a new thinking, where boundaries are pushed.

31/01/2022

Red packet design for . Wishing all peace and love this lunar new year.

03/12/2021

Planet Beyond is a defiant alternative to minimalism for those who colour, animate, and enliven our world. To create a world of maximised expression.

To echo this philosophy, we created a series of 3D illustrations that celebrates our planet and the intrigue of what lies beyond, capturing the inexhaustible variety of forms that inhabit our world and make up the universe.

3D modelling

03/12/2021

Introducing the next generation of in-ear wireless earbuds. Planet Beyond combines cutting-edge tech with premium recyclable metals to reinvent the modern listening experience. From a creative standpoint, Planet Beyond's mission is to build beautiful products that transcend the confines of minimalism and create an opportunity for self-expression.

The vision was reflected in our new typographic identity. The contrasting typefaces co-exist in a unique way — both have variations in thickness that rhyme in weight, and accentual serifs and strokes make you feel like you are transported into a different realm.

02/11/2021

Designed for a local online magazine, Noma is a display typeface inspired by the features in both eastern and western calligraphy and rethinks culture and identity in the new era. Its personality stems from the combination of the subtle details in every curves and the flamboyant, sharp serifs. Its soft curves and refined details create a sense of elegance and sophistication, while the hard contrast creates a bold statement. The flared strokes add to the unique form while capturing the imperfection and hand rendered nature of eastern calligraphy.
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Darling

15/12/2024

15/12/2024

17/06/2022

29/04/2022

29/04/2022

22/04/2022

08/04/2022

01/04/2022

31/01/2022

03/12/2021

03/12/2021

02/11/2021

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