Atypical

18/11/2025

You didn’t think we just had one right?

When we unleashed the 2025 Navy film, nothing could prepare us for the positive reactions to it. .eddy the team at and and of course the dauntless, indefatigable sailors at went though hell and high water to bring it’s very original vision to life in full TechniMonoColor.

But we weren’t done.

What was bubbling under the surface the last few months can finally be revealed. The latest film for the fleet of Invincible-class Submarines.

We actually shot this together with the main recruitment film and was also posted by the fine folks at with amazing, sonorous scoring and otherworldly sound design by .

at the helm of course!

This is one film you need to turn up the volume on.

Shoutout to DOP and our co-producer at .co

04/11/2025

A trio of quietly deadpan films that urges Singaporeans to check their career health for . Shot in a day with the fine folks at , Boatloads of fun with this simple/ not simple campaign, especially when you throw in a roomful of “Junior” executives with a working relic from the past … way past.

06/10/2025

You know what they say, dance like no one’s watching. In this case, feel the crunch and love it out loud! Our Film Director dials up the funk and brings the crunchiness to Crispy Burger by . Featuring rising starlet and her merry band of interpretive munchers!

26/11/2024

15/10/2024

Of all the iconic brands in the world, Disney has always been the hallmark of creativity and excellence for the last 100 years and the magic is just beginning. So, how do we honour, elevate the beloved storytelling of Marvel, Frozen and Toy Story in a way that still felt … Singaporean?

This film, together with the teaser, was a labour of absolute love, magic dust sprinkled by the intrepid crew at , under the creative stewardship of Creative Director and his merry band who believed in us and raced against time and space to launch this campaign - Firstmates , , .wq Cai Yu Lam. Quartermaster - chermsssss Bosuns Ian Ong and so many more!

So honoured to have worked with artists around the globe like world-renowned mural artist no stranger to the Disney world, having worked on Thor:Love and Thunder and much more; wicked sounds of .house.orchestra who reimagined “When you wish upon a star” and of course our trusted sonic magicians at

The magic sauce that brought everything together is thanks to .daines Shanghai based team and our own post team of & Special thanks to & team .tv who hustled so hard throughout the production to get all the elements ready! We could not have done it without you!

Behind the lens was the masterful assisted by and lighting genius with the gripping expertise Our drone squadron, led by the incomparable , elevated the production. The artistic direction was in the capable hands of with wardrobe meticulously curated by . Juggling the whole circus is !

As with all projects that are massive, there is a plethora of folks that play integral parts to bringing this to fruition and their involvement made the journey so much better!
Captain Mickey setting sail in 2025! Turn up the volume!

01/08/2023

We had a blast working on this poignant film with air extraordinaire Kyra Poh and violinist Lialwx. What an honour to watch Kyra grow through the years and always bringing it back to Singapore, where home and her heart truly is. As always, she has transformed a sport into an art form in itself.

Massive gratitude and thanks to all collaborators and friends who jumped on board without hesitation. Uncle Alan Yap for always being supportive - thank you! Terence Chan from Neon Sound and Christine Sham who arranged. You rock! Cinegear Singapore we know we can always count of you! Chin Wen Khien for making this look stunning. Lots of crew to thank of course and we shall in due time.

And of course, the man who started it all Lawrence Koh & iFLY for being great collaborators all these years.

It's probably said one too many times, but always worth repeating, Dick Lee Dicklee Praradise- thank you for this song that lives in our hearts forever.

Enjoy this film, directed by the inimitable and ever joyous Tanya Kathleen Kneale! Happy National Day everyone.

11/02/2023

Hi there! Thank you so much to everyone who had responded to this. We have closed the casting and thank you for reading and sending in entries! Truly appreciate it! Let's keep in touch and watch this space for more casting calls!
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Hello there! Calling piano players who can read and play based on a given score! We are looking for hand talents - female adults and children (7-10 years old) for a TVC shoot.

We will require you to be able to play to an accompanying track on set. Only hands will be seen.

The shoot will require 1/2 day on either the 20th or the 21st of February.

Do email us your profile and a sample of your playing to [email protected] or contact us directly on FB.

Thank you for your time and looking forward to receiving your entries! Have an awesome day ahead.

16/06/2022

An EZ breezy, fun spot just dropped from the Atypical brood.
Conjured from scratch and deftly helmed by Director and lensed by .
We had a lot of fun with this and hope you do too!

25/12/2020

Merry Christmas! Hope you get all that you wished for this festive season 🎄

02/07/2020

In the production of this video, we’ve received an immense amount of support from local schools, businesses, and organisations, who’ve been so ready to lend us their spaces for this shoot. We know it is no small feat, for we’ve all just entered Phase 2, and we are deeply grateful and appreciative of the time and effort everyone has put into making this video possible.

It has been our pleasure.

A big thanks to:singapore
MightyKids, Families & Community (MKFC) Activity Centre





Singapore University of Technology and Design (SUTD)

Directed by Caleb Huang for .sg, in collaboration with

21/06/2020

Coming up tomorrow - more about world of post-production with Fong & Benny Wong!

Don't say we bojio 😎

Register now at:
kopiwith-fongbenny.peatix.com