
12/06/2025
What does it really mean to lead with authenticity—especially in Asia?
In this conversation on the New in Asia podcast, our founder Sam Neo shares the raw, reflective side of personal branding.
Not the buzzwords. Not the hacks. But the inner questions leaders often ask themselves when they start showing up more visibly: “Am I being strategic… or just noisy?”
In a world flooded with content hacks and viral templates, Sam shares why clarity isn’t just a nice-to-have—it’s the backbone of trust. And trust? That’s the only brand currency that scales.
From leading at Stories of Asia to building Personal Brand Lab, here are the 3 shifts Sam’s been championing:
✅ Helping executives build presence that sells, not just posts that trend
✅ Coaching with context—because what works for one industry flops in another
✅ Prioritising community as the multiplier of personal brand growth
This is a must-listen for anyone growing their presence with purpose.
🎧 Tune in to the full podcast: https://lnkd.in/gY8MCpiF
📖 Or read the write-up here: https://lnkd.in/gsQ-wYfn
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