B-side helps companies enter & engage in the culturally complicated Asian youth and lifestyle market... We are active in Singapore, Malaysia, Thailand, Indonesia, Philippines & Vietnam. We are ASEAN market specialist and can work with agencies and brands alike. Our job as trends and cultural translators is to help decode the marketing causes and effects. We share an anthropological view of pop cul
ture and value a historical context when looking at how trends originate. The main currency behind these cultural forces is something primitive—the desire to have fun, to share in something Cool. Cool is having a belief, being aspirational, authentic & credible... Cool cannot be concocted without dialogue that becomes mega-logue, nor achieved by using strategies that don’t involve a deep understanding of target youth market. Remember, products are not what sells; an understanding of culture is what sells. For more insights, visit us: http://b-side.com.sg/
