SENATUS

23/09/2025

To mark the fifth chapter of its 250th anniversary celebrations, Breguet presents the Marine Hora Mundi 5555, a world time complication limited to just 50 pieces.

This new interpretation features a phosphorescent dial inspired by NASA’s “Black Marble”, capturing a nocturnal vision of the Earth in motion. Its unique construction, with two superimposed levels: one guilloché, the other sapphire, reveals a map illuminated by city lights.

To mark the fifth chapter of its 250th anniversary celebrations, Breguet presents the Marine Hora Mundi 5555, a world time complication limited to just 50 pieces.This new interpretation features a phosphorescent dial inspired by NASA’s “Black Marble”, capturing a nocturnal vision o...

22/09/2025

What's next for the great Italian brands like Armani, Prada, Dolce&Gabbana and Versace?

The Italian houses that defined a generation are at a crossroads. As their visionary founders cede control, the legacy of Armani, Prada, Versace, and Dolce & Gabbana faces an uncertain future. Will they be absorbed by the global luxury conglomerates, or will a new wave of international buyers rewrit...

22/09/2025

Hublot has named three-time Super Bowl champion and Kansas City Chiefs quarterback Patrick Mahomes as its newest brand ambassador.

Renowned for its audacious designs and uncompromising craftsmanship, the Swiss watchmaker finds in Mahomes a kindred spirit: disruptive, dynamic, and unapologetically original.

In a dazzling union of sport and style, Hublot has named three-time Super Bowl champion and Kansas City Chiefs quarterback Patrick Mahomes as its newest brand ambassador. Renowned for its audacious designs and uncompromising craftsmanship, the Swiss watchmaker finds in Mahomes a kindred spirit: disr...

20/08/2025

For the first time, the bold, progressive character of A. Lange & Söhne's ZEITWERK is presented in the warm embrace of pink gold, offset by a refined grey dial that lends depth and gravitas.

A. Lange & Söhne unveils a new chapter in horological innovation with the ZEITWERK DATE in pink gold, a timepiece that marries mechanical ingenuity with contemporary elegance. For the first time, the bold, progressive character of the ZEITWERK watch family is presented in the warm embrace of pink g...

19/08/2025

In celebration of Singapore’s 60th National Day, Bell & Ross, in partnership with Sincere Fine Watches, unveils the BR-05 Sincere White Lum — a special edition has a Full Lum dial distinguished by a striking red-and-white palette inspired by the nation’s flag.

In celebration of Singapore’s 60th National Day, Bell & Ross, in partnership with Sincere Fine Watches, unveils the BR-05 Sincere White Lum — a timepiece that gleams with purity by day and radiates strength by night. This special edition marks the debut of a Full Lum dial within Bell & Ross’ u...

18/08/2025

Design is where power meets poetry. Inspired by F-22 and F-35 fighter jets, as well as the sculpted silhouettes of Formula One cars, the Stingray’s canopy-forward stance is aerodynamics reimagined as art.

The arrival of the Corvette Stingray in Singapore is less a car launch than a cultural event. After more than seven decades of defining American performance, the icon finally roars onto the island’s streets, bringing with it the unmistakable symphony of V8 power and a legacy rooted in racing trium...

25/07/2025

Introducing KLOEN, a next-gen creative production agency using the latest AI tools to push the envelope of content creation.

Based in Singapore, KLOEN is designed to empower brands, creative and PR agencies to create more—faster, smarter, and with greater impact—by harnessing the power of artificial intelligence.

At the core of KLOEN is a bold and timely vision: to democratize content creation, eliminating the need for extensive logistical planning, pre- and post-production, and sizable budgets once required for professional-level output.

14/07/2025

Conceived in the golden age of glamour and polo mallets, the Jaeger-LeCoultre Reverso made its dazzling debut in 1931, born from a challenge on the polo fields of British India: create a timepiece elegant enough for society soirées, yet tough enough to survive a chukka.

The maison’s answer? A swivelling case—patented the same year—that could be flipped to shield the dial from impact, marrying beauty with boldness. What began as utilitarian brilliance swiftly became an emblem of Art Deco chic. Over the decades, the Reverso has shapeshifted with style, unveiling tourbillons, moonphases, and skeletonised calibres—all while honouring its angular silhouette and signature swivel.

Patents and craftsmanship have kept pace with its ever-evolving soul, from double-faced dials to cutting-edge innovations, ensuring the Reverso remains not just a classic, but a canvas.

Today, nearly a century on, it continues to seduce collectors, creatives and connoisseurs alike—an enduring icon where heritage meets horological haute couture.

09/07/2025

"...the true genius of Meta's investment lies not just in brand association, but in EL's unparalleled control over the eyewear value chain, especially its formidable distribution and retail infrastructure. As of year-end 2023, EssilorLuxottica boasted a colossal network of approximately 13,400 directly owned stores and 4,200 franchised stores globally."

Meta's recent $3.5 billion investment in eyewear giant EssilorLuxottica signals a strategic pivot in the race for AI glasses dominance. This move, echoing Rolex's push for retail control, is a brilliant play to leverage EL's vast distribution and retail networks, paving the way for Meta's smart eyew...

01/07/2025

As Singapore enters its sixth decade of independence—bold, radiant, and unmistakably modern—Bvlgari unveils a timepiece that captures both the passage of time and the timeless spirit of a city-state that defies expectations.

Introducing the Octo Roma Worldtimer SG60 Edition—a limited creation crafted to honour Singapore’s 60th year of independence. Far more than a horological marvel, this edition is a love letter in steel and soul. With its distinctive architectural form, the Octo Roma pays homage to Bvlgari’s Roman roots, while its global spirit feels right at home in Singapore—a city defined by its seamless blend of heritage and futurism.

At the heart of the watch beats a worldtimer complication—sophisticated, precise, and worldly—offering effortless tracking of 24 cities across time zones, including a proud nod to Singapore emblazoned on the dial.

Encased in sleek stainless steel with a commanding black dial and vivid red accents, the SG60 Edition draws inspiration from the national colours—bold, purposeful, and resilient. It embodies the values that have shaped the nation: multicultural harmony, relentless ambition, and a fearless embrace of innovation.

With the Octo Roma Worldtimer SG60 Edition, Bvlgari doesn’t just tell time—it tells a story. One that spans continents, cultures, and now, a milestone moment in the heart of Southeast Asia.

26/06/2025

A new tide is rising at Blancpain, and it’s distinctly feminine. With the debut of two Fifty Fathoms Automatique timepieces crafted expressly for women, the storied watchmaker introduces—for the first time ever—a refined 38 mm case to its legendary diver’s line.

This is not a scaled-down nod to tradition, but a bold reinterpretation of adventure through a contemporary, elegant lens.

22/06/2025

In a bold fusion of heritage and innovation, TAG Heuer returns in 2025 with a striking new evolution of its iconic TAG Heuer Monaco Split-Seconds Chronograph — now reborn in an entirely reimagined form: the Monaco in TH-Titanium.

In a bold fusion of heritage and innovation, TAG Heuer returns in 2025 with a striking new evolution of its iconic TAG Heuer Monaco Split-Seconds Chronograph — now reborn in an entirely reimagined form: the Monaco in TH-Titanium. This revolutionary ne...