SENATUS

25/07/2025

Introducing KLOEN, a next-gen creative production agency using the latest AI tools to push the envelope of content creation.

Based in Singapore, KLOEN is designed to empower brands, creative and PR agencies to create more—faster, smarter, and with greater impact—by harnessing the power of artificial intelligence.

At the core of KLOEN is a bold and timely vision: to democratize content creation, eliminating the need for extensive logistical planning, pre- and post-production, and sizable budgets once required for professional-level output.

14/07/2025

Conceived in the golden age of glamour and polo mallets, the Jaeger-LeCoultre Reverso made its dazzling debut in 1931, born from a challenge on the polo fields of British India: create a timepiece elegant enough for society soirées, yet tough enough to survive a chukka.

The maison’s answer? A swivelling case—patented the same year—that could be flipped to shield the dial from impact, marrying beauty with boldness. What began as utilitarian brilliance swiftly became an emblem of Art Deco chic. Over the decades, the Reverso has shapeshifted with style, unveiling tourbillons, moonphases, and skeletonised calibres—all while honouring its angular silhouette and signature swivel.

Patents and craftsmanship have kept pace with its ever-evolving soul, from double-faced dials to cutting-edge innovations, ensuring the Reverso remains not just a classic, but a canvas.

Today, nearly a century on, it continues to seduce collectors, creatives and connoisseurs alike—an enduring icon where heritage meets horological haute couture.

09/07/2025

"...the true genius of Meta's investment lies not just in brand association, but in EL's unparalleled control over the eyewear value chain, especially its formidable distribution and retail infrastructure. As of year-end 2023, EssilorLuxottica boasted a colossal network of approximately 13,400 directly owned stores and 4,200 franchised stores globally."

Meta's recent $3.5 billion investment in eyewear giant EssilorLuxottica signals a strategic pivot in the race for AI glasses dominance. This move, echoing Rolex's push for retail control, is a brilliant play to leverage EL's vast distribution and retail networks, paving the way for Meta's smart eyew...

01/07/2025

As Singapore enters its sixth decade of independence—bold, radiant, and unmistakably modern—Bvlgari unveils a timepiece that captures both the passage of time and the timeless spirit of a city-state that defies expectations.

Introducing the Octo Roma Worldtimer SG60 Edition—a limited creation crafted to honour Singapore’s 60th year of independence. Far more than a horological marvel, this edition is a love letter in steel and soul. With its distinctive architectural form, the Octo Roma pays homage to Bvlgari’s Roman roots, while its global spirit feels right at home in Singapore—a city defined by its seamless blend of heritage and futurism.

At the heart of the watch beats a worldtimer complication—sophisticated, precise, and worldly—offering effortless tracking of 24 cities across time zones, including a proud nod to Singapore emblazoned on the dial.

Encased in sleek stainless steel with a commanding black dial and vivid red accents, the SG60 Edition draws inspiration from the national colours—bold, purposeful, and resilient. It embodies the values that have shaped the nation: multicultural harmony, relentless ambition, and a fearless embrace of innovation.

With the Octo Roma Worldtimer SG60 Edition, Bvlgari doesn’t just tell time—it tells a story. One that spans continents, cultures, and now, a milestone moment in the heart of Southeast Asia.

26/06/2025

A new tide is rising at Blancpain, and it’s distinctly feminine. With the debut of two Fifty Fathoms Automatique timepieces crafted expressly for women, the storied watchmaker introduces—for the first time ever—a refined 38 mm case to its legendary diver’s line.

This is not a scaled-down nod to tradition, but a bold reinterpretation of adventure through a contemporary, elegant lens.

22/06/2025

In a bold fusion of heritage and innovation, TAG Heuer returns in 2025 with a striking new evolution of its iconic TAG Heuer Monaco Split-Seconds Chronograph — now reborn in an entirely reimagined form: the Monaco in TH-Titanium.

In a bold fusion of heritage and innovation, TAG Heuer returns in 2025 with a striking new evolution of its iconic TAG Heuer Monaco Split-Seconds Chronograph — now reborn in an entirely reimagined form: the Monaco in TH-Titanium. This revolutionary ne...

29/05/2025

Infused in an irresistible Candy Pink, the Hublot Spirit of Big Bang Carbon Candy Pink, exclusive to The Hour Glass pulses with energy, optimism, and a gentle wink of rebellion. A Pantone-perfect symbol of serenity and strength, Candy Pink finds newfound expression in a carbon fiber case, resulting in an ethereal marbled texture that is as lightweight as it is luscious.

28/05/2025

28/05/2025

11/02/2025

Breguet's artisans, with their unparalleled skill, have conjured a watch that speaks to the heart.

In 2025, Breguet once again celebrates Valentine's Day with an exclusive creation, limited to 28 pieces: the Reine de Naples 9915, a masterpiece of elegance enhanced by handcrafted gem-setting.

07/02/2025

Style mavens are already turning heads all over Asia with the new Dior D-Journey handbag. This versatile accessory effortlessly blends elegance and practicality, perfect for both daytime outings and evening soirées, offering a chic touch to any outfit.