09/01/2026
Startup of the Week: BrndIQ — Helping brands stay visible in an AI-first world
Meet BrndIQ on e27: https://e27.co/startups/brndiq/
Meet Randall Choh, Founder of BrndIQ, a startup built around a growing but often overlooked problem. Brands spend heavily to earn attention, and a single mention in the right place can be worth hundreds or even thousands. But as discovery shifts from search engines to AI chat interfaces, many of those hard-earned brand mentions are becoming invisible. BrndIQ was created to ensure companies can see exactly where they appear inside AI-generated answers so those opportunities are never lost.
Early on, the team uncovered a critical insight. Missing a brand mention in Google is frustrating, but missing one in AI is far more damaging. AI answers become the source of truth, and unlike traditional search, there are no rankings, logs, or click data to fall back on. This pushed BrndIQ to rethink visibility entirely and build a new layer that continuously tracks brand presence across platforms like ChatGPT, Gemini, Perplexity, Claude, and more. The goal is simple but urgent: make sure brands know when and where they show up in AI conversations that influence decisions.
BrndIQ’s approach is shaped by its team culture. Coming from tech, growth, and data backgrounds, the team moves quickly, tests aggressively, and focuses only on what helps brands capture the real value of AI mentions. By staying close to actual customer behaviour rather than theoretical metrics, they’re able to adapt alongside how AI discovery is rapidly changing.
Looking ahead, BrndIQ’s next milestone goes beyond visibility. The team is working toward turning insights into action by helping brands improve their presence over time across multiple AI models and buyer journeys. This shift from simply seeing AI mentions to actively optimising them marks an important step toward measurable AI discovery performance.
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