Merkle Singapore

10/02/2025

We joined dentsu Singapore for our Lunar New Year celebrations, as we ushered in the Year of the Snake.

Wishing everyone a prosperous year that is filled with abundance and endless opportunities! 🍊🍊

31/01/2025

🚀 Merkle has reached over 10,000 Salesforce certifications globally, including over 1,600 certifications in the last three months!

This milestone showcases Merkle's commitment to driving innovation and empowering our teams to deliver cutting-edge solutions for our clients.

As a Salesforce Partner for more than 20 years, discover how we fuel transformation with Salesforce: https://www.merkle.com/en/about-us/partnerships/salesforce.html

Connect with us now: [email protected].

17/01/2025

Marketing is evolving - smarter, faster, and more privacy-conscious than ever.

This year, we’re diving into the trends driving change, from AI-powered personalisation to integrated insights.

Learn how Google tools can help you excel in:
✨ Innovation & AI
📊 Connected Data & Insights
💡 Data & Tech Strategy
🔒 Privacy-Safe Measurement

Discover more here: https://www.merkle.com/en/merkle-now/articles-blogs/2024/looking-to-2025-blog---google-friendly.html

🚀 Reach out to us for all your analytics needs: [email protected].

10/01/2025

What's hindering true digital transformation?

We deep-dive into three common scenarios clients typically face in their efforts:

⚙️ Optimising tech investments
🤝 Overcoming organisational hurdles
📊 Activating data for better

Find out how you can address these challenges in your digital transformation journey:

Brands face many hurdles when it comes to digital transformation. Learn key lessons about connecting your technology for CX through three hypothetical client case studies.

08/01/2025

How can CMOs align with consumers' expectations and deliver personalised customer experiences? Here are some ways to get started:
⭐ Build value exchange-based experiences
🆔 Enrich customer data platforms with identity solutions
✨ Leverage generative AI for scalable content production

Read about perspectives from 1,900 marketing leaders, highlighting key insights from Merkle's Global CMO Navigator: CX Edition

How well do consumers’ and CMOs’ visions for the future align? Learn how both are thinking about CX, innovation, AI, and more.

23/12/2024

𝐇𝐚𝐩𝐩𝐲 𝐇𝐨𝐥𝐢𝐝𝐚𝐲𝐬 𝐚𝐧𝐝 𝐇𝐚𝐩𝐩𝐲 𝐍𝐞𝐰 𝐘𝐞𝐚𝐫! 🎊

As 2024 comes to a close, we'd like to thank our valued clients, partners, friends, and colleagues for your continued support.

We extend our warm wishes for a joyful holiday season and look forward to a new year filled with success and shared opportunities! 🎉

18/12/2024

We are excited to announce that Merkle has been named a Leader in the IDC MarketScape for Worldwide Adobe Experience Cloud Professional Services 2024-2025 Vendor Assessment!

Merkle was recognised for exceeding expectations in eight out of nine categories, particularly excelling in client empowerment, industry-specific capabilities, and value for money.

Find out how we help our clients harness the full potential of Adobe Experience Cloud: https://www.merkle.com/en/merkle-now/press-releases/2024/merkle-named-leader-in-adobe-cloud-professional-services.html

Reach out to us: [email protected].

11/12/2024

Dentsu has been named a Leader in the 2024 Gartner® Magic Quadrant™: Digital Experience Services assessment report.

Providers were evaluated based on their ability to execute digital transformation consulting, technology platform implementation, experience evolution, content creation and management expertise, and marketing.

The recognition highlights dentsu's focus on delivering impactful digital services through Merkle.

Read more here: https://www.merkle.com/en/merkle-now/press-releases/2024/dentsu-named-a-leader-in-gartner-magic-quadrant-dx-services.html

29/11/2024

How are businesses navigating an ever-changing economic climate?

Merkle’s research reveals that almost two-thirds of CMOs surveyed foresee at least half of their business revenue to come from new offerings within the next five years. This underscores the importance of innovation in shaping future business success.

Find out how to incorporate innovation into your core business strategy in this blog: https://www.merkle.com/en/merkle-now/articles-blogs/2024/investing-in-innovation.html

20/11/2024

We're thrilled to share that Merkle Singapore has been shortlisted for Singapore Digital Innovation Agency of the Year at Campaign Asia-Pacific Agency of the Year Awards 2024! 🎉

to join other finalists from . We're looking forward to the announcement in December!

See the full shortlist here: https://www.campaignasia.com/article/agency-of-the-year-2024-shortlists-announced/499385

14/11/2024

Merkle's recent survey reveals that while many CMOs prioritise digital , less than half are confident in their organisation's ability to deliver cohesive digital customer experiences effectively.

Discover the biggest challenge in delivering consistent brand experiences and Merkle’s advice on bridging the gaps in this CX Dive feature.

Lack of alignment across departments is reducing CMOs' confidence in their ability to follow through.

06/11/2024

We are honoured to have been invited by Google to deliver a Google Analytics 4 (GA4) workshop in the Philippines! ⭐

Our team members, Shobham Singh, Chrysta Yuen, Chow Xin Yee, and Vishal Thakur, delivered an interactive training on driving marketing objectives with engagement signals and covered the fundamentals of , audience framework and activation, and leveraging GA4 reports and insights for campaign optimisation.

Thank you, Google, for inviting us!